The Top 4 Reasons… The Top 4 Reasons… Advertising and Advertising and Marketing Efforts Are Marketing Efforts Are Failing Today Failing Today Even the savviest Even the savviest executives need to executives need to understand the complex understand the complex issues causing issues causing advertising and advertising and marketing campaigns to marketing campaigns to fail today fail today
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The Top 4 Reasons…The Top 4 Reasons…Advertising and Advertising and Marketing Efforts Are Marketing Efforts Are Failing TodayFailing Today
Even the savviest Even the savviest executives need to executives need to understand the complex understand the complex issues causing advertising issues causing advertising and marketing campaigns and marketing campaigns to fail todayto fail today
Reason #1: Not knowing how to reach a target audience• Nearly 60% of all
women will perceive an advertised product negatively, if it clutters their web viewing
• Women are also more likely to leave a website that appears cluttered
• How well are businesses adapting to the needs of their target audience?
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What Women Want From The Web Report, Unicast, June 2010,
Experts have discovered there are two main sources for the majority of wasted advertising
1. Advertising the wrong message accounts for $30 Billion annually
2. And having the wrong timing accounts for $20 Billion more
4
Industry Identifies Fifty Billion Dollars In Ad Waste: Wrong Messages, Wrong Timing, Advertising Research Foundation cited by Media News Daily, 9/21/04
Reason #4: Public relations disasters• The number of incidents
reported to the Consumer Products Safety Commission has been increasing at a rapid rate
• Despite the risk of litigations and bad PR, companies continue to source their promotional product needs to overseas third party vendors they know little about
• Promotional products continue to be a source of an increasing number of safety incidents reported
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Source: US Consumer Product Safety Commission, November 2011
• Higher rates of recollection are linked to positive emotions
• For example, branded products have a high recollection rate
• This may be due to the fact that 59% of individuals that receive a branded product have a greater positive reaction than they do with other forms of advertising
• Choose wiselyResist the urge to pick trendy items and opt for items that are a true reflection of your company image and theme
• Beware of poor qualityLow quality or poorly made products cheapen the image of the advertiser – quality ensures that the product will get used and protects businesses from costly PR disasters
• Know your target market Unless a product is a good match for the audience it will not be used – utilize testing and market research
• Enlist the help of the right expertA brand management specialist can help you avoid wasteful mistakes and ensure that your choice in products makes the most sense for your business and your plan
technology and caring personal service to create an exceptional dimensional advertising product purchasing experience
• We have spent decades as the global leader in client promotional solutions with one simple philosophy, "Success is created one order, one Client and one promotion at a time"
Experience:•Over 20 years in the promotional products industry•Master Advertising Specialist (MAS) Certification
Recognition:•2005 Humanitarian of the Year, Specialty Advertising Association of California•2003 Man of the Year, Glendale Chamber of Commerce•2002 Man of Achievement, Glendale News-Press