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The 3 rd living space: Materials & surfaces for the passenger comfort and wellbeing of tomorrow In-vehicle Air Quality Summit 2016 Beijing, 09-10.11.2016, Mark Chatwood & Stefan Buri
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The 3rd living space: materials and surfaces for the passenger comfort and wellbeing of tomorrow.

Apr 14, 2017

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Stahl Holdings
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Page 1: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

The 3rd living space:Materials & surfaces for the passenger comfort and

wellbeing of tomorrow

In-vehicle Air Quality Summit 2016Beijing, 09-10.11.2016, Mark Chatwood & Stefan Buri

Page 2: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Table of content

Stahl´s role in car interiors

Market trends

Technology trends

Next gen automotive interior surfaces

Conclusion

Page 3: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Who is Stahl?

Page 4: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.
Page 5: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Stahl´s multiple touchpoints in premium carinteriors

Stahl: the leading car interior materials surfaces expert.

Page 6: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

23 11

60038

> 1.800

Plants

Countries

People worldwide

Application Labs

Salestechnicians

9

R&D Centers

Operational Excellence

Page 7: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.
Page 8: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Tier 3: Surface Technology / Chemistry

Tier 2: Materials Manufacturers

Tier 1: Component / Systems Integrators

OEM / Assembly

+Know-How

Technology

Steering wheel DashboardSun visorMiddle consoleGlovebox

Seat coversHeadrest

Gear shift

Other applications

Door trimsEPDM profiles

PVC

PU

TPO

Leather

EPDM

Fabric

Why premium OEMs and all major manufacturers co-operate with Stahl§ World-market leader in its

segments§ Best-in-class surface

Know-How§ Off the shelf OEM solutions§ Technology- & innovation§ leadership§ Global footprint§ Quality consistency &

interior harmony

Stahl business model along the supply chain

Stahlrootstrength

Page 9: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Market trends

Premium car interior materials.

Page 10: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Stahls core proposition for car interior builders

End-to-end leather solutions

Synthetic trim materials

Auto Leather crust Auto Leather finish

Manufacturing units: 56

Manufacturing units: 85 Manufacturing units: 63

Inte

rior

har

mon

y

Page 11: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Global Automotive interior materials supply chains

Interior Trends

§ Importance of car interior is growing.

§ OEMs upgrading its models by choosing more premium interior materials. More soft-touch materials, dynamic volume growth of material classes.

§ Interior materials and A-surfaces play a vital role to comfort, perceived quality and luxurious appeal.

§ Trend towards light interior colors

§ Multiple migration / substitution effects of interior material classes (upgrading / de-contenting).

§ Growing demand for more sustainable materials and technologies (e.g. water-based, low-emission, green technologies)

§ China: transformation of market on back of new regulations and raising consumer awareness.

§ Leather and coated synthetic trims are the materials of choice for premium car buyers worldwide.

Automotive interior materials market

35 1510

300

70 60

190

Hardplastics & decorative

surfaces***

Fabrics PVC Slush PU spray moulding - Recticel

Microfibre In mould coating -IMC

Coated synthetic trim - PVC

Coated synthetic trim - TPO

Coated synthetic trim - PU

Genuine Leather trim (Auto)

0

50

100

150

200

250

300

350

Mio m2 / year

Stahl surface & substrate expertise

6-20% CAGR**

3% CAGR*

*Source: LV production forecast, IHS ; **Source: CAGR% segment assessment, Stahl; *** e.g. PP, ABS, Chrome, Wood, coated hard-plastics (e.g. piano black), screens, foot mats etc.

Stahl team assessment

OEMmodelupgrading

De-contenting

Page 12: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

China: a transforming marketInterior Air Quality: Consumer awareness raising, regulations increasing.

Page 13: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Interior Air Quality Consumer awareness raising, (China) regulations increasing

§ Formaldehyde

§ NMP / NEP

§ Acetaldehyde

§ Hydrocarbons

§ Toluene

§ Amines

§ Ketones

§ Esters

The desirable “new car smell”:

“Interior Air Quality as emerging differentiating factor to premium OEMs.” Enabler: low VOC technology range for interior materials

The chemical emissions from materials are responsible for it

Page 14: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Innovation leadership securing Stahl´s position as the global industry reference.

Stahl is founded. Worldwide expansion from 1945 onwards.

The launch of automotive water-based leather finish systems.

The development and launch of Polymatte® technology.

Introducing co-solvent free (NMP/NEP) finish systems.

193019921998

2004

Stahl leading the way towards clean & green car interior materials.

Stahl introducing water-based anti-squeak / high abrasion finish system based on Polymatte®. - BMW first to market. - 2005 ff. European OEM adopting: M-B, Peugeot, JLR, Porsche, Audi, VW Group.- 2008 ff. US OEM adopting seeking premium positioning, like Lincoln, Ford, Chrysler, GM.- 2008 ff. Asian OEM: Lexus adopting, followed by several other ones.- Stahl technology setting new industry benchmark worldwide.

Introducing water-borne anti-squeak finish systems for Leather and Synthetic trim materials.

(PVC, PU, TPO, coated fabrics).

2004 ff.

2005

Leather Wet-End chemicals optimized for low-VOC and smell: introducing NPEO-free product range,

launch of patented automotive fat-polymer technology.

Stahl EVO: introduction VOC-free product range that is ahead of legislations.

Stahl introducing Stay Clean chemistry for protecting pale colored car interior materials.

Renewable and bio-based raw material sources

2006 ff.

2012

20132014 ff.

Page 15: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

China: transition from lower-grade to high-quality water-based surface technology for Synthetic trim materials.

Stahl global business line sales record: Last twelve months (LTM), in mio EUR

China VOC regulations and raising customer awareness a key driver of transition

Page 16: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

VOC & Smell

Premium car interior materials.

Page 17: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Green & clean

Smart

Appeal

Taste

Sight

Hearing Smell

Touch

The customer experience –engaging with the 5 senses

The future car interior

Page 18: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

VOC & Smell in car interior materials: root causes

VOC&Smellisacomplexandmultifacetedtopic.Foremost,it´sachemicalsubject.Rootcausesandsolutionpathsinthedifferentstagesofprocessesandsupplychains.

AutomotiveLeather

VDA277(Static)

VDA278(Dynamic)

VDA275(Formaldehyde)

Fogging VDA270(Smell)

Substrate - - - - -

TanningAgents + + +++ ++ +++

Fatliquors +++ ++++ - ++++ +++

Colors - - - - -

Finishsystem +++ ++ + ++ +

SyntheticSeat&Trim

VOC Smell

Substrate

FinishsystemSubstrate-specific

Source:FILK,Freiberg- Noinfluenceto++++verystronginfluence

Successfactorsfirsttomarket:- CommunicationOEM-T1-T2-T3- Integratedapproach- Complementarycompetenciestosametable

(OEM,manufacturer,Stahl)

Smellissue

VOCissue

- Globallogistics- Fragmentedsupplychains- Regionalshift(Crustvs.Finishingproduction)

Page 19: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Technology trends

Premium car interior materials.

Page 20: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

OEM requirements on interior material surfaces

A balancing act tailored to OEMs individual needs

Interior HarmonyQuality consistency of class A surfaces

independent of car interior component and substrate used (Leather, PVC, PU, PVC,

TPO, fabrics etc.)

Design / StylingSensorial Experience:

natural appearance, color, low-gloss (not burnish), haptics, softness, smell etc.

Sustainability / EmissionsFogging, VOC, smell, sustainability criteria

Physical performanceAbrasion, rub fastness, moisture resistance, bally flex, UV resistance, heat resistance, anti-squeak,

anti-soil, anti-stain (dye ingress)

Page 21: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Stay Clean technology

Premium car interior materials.

Page 22: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

And demand for surface protection is increasing

Vision: lotus-effect

Pale colours in car interiors have come to stay

Stahl 3rd generation Stay Clean technology

Page 23: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

And it’s easy to See why

And it´s easy to see why.

Soiling: It´s a major pain to all customers in the world

23

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To protect light surfaces against typical stains, we developed Stay Clean.

Stay Clean

24

Page 25: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

VOC & Smell:The Future

Premium car interior materials.

Page 26: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Interior Air Quality Consumer awareness raising, (China) regulations increasing

§ Formaldehyde

§ NMP / NEP

§ Acetaldehyde

§ Hydrocarbons

§ Toluene

§ Amines

§ Ketones

§ Esters

The desirable “new car smell”:

“Interior Air Quality as emerging differentiating factor to premium OEMs.” Enabler: low VOC technology range for interior materials

The chemical emissions from materials are responsible for it

Page 27: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

What Drives us ?

Chineseregulation

Reachbecomingglobal

TOSCA

GADSLRSLMRSLLWGZDHC

STAHLRSL.ThisisourFuture.

Page 28: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Latest Challenges.

BTXFreeSilicone.Realeased forsalenewproductsD4- Octamethylcyclotetrasiloxane <0.1.

Acetaldehyde.Scavengers.

Smell.GoldenSampleistheresuchathing

VOC.TestMethod.Continuousimprovementprogram.

Page 29: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Next steps for Stahl

Smell/Odour roomGuangzhouChinaCOE

Understandthedifferencebetweenregions

DoweneeddifferentsolutionsinAsiavsEurope.

RoundRobin.Stahl andpartners.

OEMconsolidationoftestprocedure.

Page 30: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Build up of Emission lab in Waalwijk

■ Investment for micro chamber & bag emission tests

■ 1 dedicated FTE for testing hired■ Build up of own testing know how■ Timing

■ Jan: Start testing■ Jan – Apr: Feasibility & Cross check

■ Later extension with 1 m3 chamber (BMW, furniture) possible

Page 31: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

SMELL vrs VOC ???????

IsthereCorrelation?Yes/No

TestMethods?Manyvariedandnotrepeatable.

OEMMethodsoftest?Isittimeforharmonisation?

Page 32: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Stahl Sustainability Roadmap

100 % Petrochemical

VOC containing

100% Renewable

volatiles

Carbon Source

VOC free

Page 33: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Stahl Sustainability Roadmap

100 % Petrochemical

VOC containing

100% Renewable

volatiles

Carbon Source

STAHL EVOCurrent Portfolio

Vision Green & Clean

- Compliancy, - Detox - Low-VOC

Step 1:

-B

io-b

ased

pro

duct

s-

Reu

se/r

ecyc

le-

Env

iron

men

t P

&L

Ste

p 2:

VOC free

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Page 37: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Performance & VOC

Premium car interior materials.

Page 38: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.
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From biomass to bio-based finish systems

Stahl’sBio-basedPolyMatte:

Natural touch & feel / performance / sustainability credentials

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XX

XX

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Automotive Center of Excellence for OEMs, Tiers and business partners.

Partnerships

Page 44: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

The 3rd living space of the FutureRinspeed Oasis: World premiere Jan/2017@CES Las Vegas.

Interior materials of the Future:

Solvent-basedFrom toxic to non-toxic

Water-basedFrom NMP/NEP to co-solvent-free

Bio-basedFrom crude oil to biomass

Page 45: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

We create responsible partnerships that spark innovation and open up endless possibilities

Page 46: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Stahl Automotive Center of Excellence

Inaugurated Sept 2015, Waalwijk, The Netherlands

Automotive Center of Excellence (CoE):

- OEM, T1, customers& partners

- CoE in all key auto regions (EU, MX, CN)

- Interior Harmony

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Page 48: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.
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Page 50: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

Stahl Automotive: the car interior surfaces expert – root strengths

Auto & Non-Auto

market trends

Business model & partnerships

Know-how (application formulation, chemistry)

Global footprint

Best-in-classsTechnology

Interior Harmony

Page 51: The 3rd living space: materials and surfaces for the passenger comfort and wellbeing  of tomorrow.

We believe that if it can beImagined, it can be created.

[email protected] | www.stahl.com