The 3rd Annual Bunbury Music Festival Partnership Deck

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3 DAYS, 6 STAGES, RIVERFRONT TAKEOVER

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WHAT IS BUNBURY 2014?

To Bunbury or to go bunburying, is to have a made up excuse to get out of doing something boring!

What is the objective?The goal is to keep locals in Cincinnati as opposed to traveling out of town for their festival experience. More importantly, the festival will draw visitors to Cincinnati. This annual festival is an economic catalyst as well as a cool event that will retain and attract young professionals.

2014 Dates:Friday, July 11: Noon – 11:30pmSaturday, July 12: Noon – 11:30pmSunday, July 13: Noon – 10pm

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WHAT IS BUNBURY 2014?

LOCATIONBunbury stretches out along the Ohio River in Cincinnati’s Sawyer Park located in Downtown Cincinnati.

MUSIC6 STAGES OVER 100 BANDS2014 Line UpHeadliners: • Friday Night: Soundgarden• Saturday Night: Paramore & Fall Out Boy• Sunday Night: Flaming Lips

TICKET PRICES • One-day: $65.00 (U.S.)• Three-day: $145.00 (U.S.)• Three-day VIP: $325 (U.S.)

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WHO IS AT BUNBURY?

ESTIMATED ATTENDANCE• 30,000 – 35,000 unique attendees• 20,000 – 25,000 attendees each day

TARGET AUDIENCE • 75% of patrons 21-44• 50% male / 50% female• 75% attended college• 40% earn salary of $50K or greater• 50% from Greater Cincinnati• 30% from the Tri-State Area

o OH, IN & KY• 15% from the Midwest• 5% from U.S. and abroad• Eco-Friendly & Tech Savvy people• New families

o Children under 10 years old are welcome at no charge

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BUNBURY’S IMPACTECONOMIC IMPACT 2013:

• Festival Spend in Ohio, Hamilton County and Cincinnati: $1.5 million

• Dollars Spent by Out-of-Town Guests: $975,000• Beverage Profits and Tips to Non-Profs:

$100,000• Sales Tax (Beverages): $50,000*

* Does not include third-party vendors (e.g., food, merchandise, etc.) sales tax

• Cincinnati Park Board (Rental of Facility): $71,000

• Cincinnati Police Department (on and off-duty): $30,000

• Cincinnati Entertainment Tax: $17,000• Salary and Wages Paid: $250,000

* ($7,000 in State and Local taxes)• Cincinnati Fire Department: $3,000• Permit Fees (e.g., B&I, Health, etc.): $3,000• Hotel nights: 750• City and County Parking Revenue: Unknown

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2014 MEDIA IMPACT

2014 MARKETING/MARKETING PLAN:

• Concentration of the local and regional Markets within a 6 hour drive from Cincy: • Ohio: Cincy, Dayton, Cleveland,

Columbus• Kentucky: Lexington, Louisville, • Indiana: Evansville, Bloomington, Ft Wayne, Indianapolis, • Illinois: Chicago• Michigan: Detroit,• Pittsburg • West Virginia: Charleston• Tennessee: Nashville, Knoxville

• Radio: • WKRQ, The Project, WFKS 96 Rock,

CD101, WVXU, WKNU• Cinema Marketing: Movie Theater Trailers in

Cincinnati

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2014 MEDIA IMPACT• Billboards:

• Regional: Louisville, Lexington, Dayton, Columbus & Indianapolis

• Local: I75, I71, 471, I65, etc.• Alternative Weeklies: Dayton City Paper,

Columbus Alive, The Other, Nuvo & Leo• Traditional Print: TBD • Network T.V. & cable commercials• Online:

• Ad buys in addition to social media platforms that will show up on targeted based on interested

• Facebook, Twitter and Social Media Platform Buys Pandora

• Spotify• Grass Roots Promotions: Street Teams

distributing posters in multiple cities, pop up shows/concerts, Burt the Bee appearances at city landmarks/establishments, etc.

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STAGE SPONSORSHIPBunbury Stage & VIP Tent Sponsorships:

• Main Stage: Cincinnati Bell (pending)• River Stage: Rockstar• Pavilion Stage: Warsteiner• Lawn Stage: $25,000

o Link to Lawn Stage video • Amphitheatre: $25,000• Acoustic Stage: Dutch’s • VIP Tent: Procter and Gamble

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STAGE SPONSORSHIP ACTIVATIONStage/VIP Sponsorship Benefits: • Naming rights for Stage• Includes 4’x20’ banners on both sides of stage; at least 2/3rds of banner dedicated to

partner• Presence on directional signage leading to the stage area.• Rights to activate specialized promotional tie-ins• Rights to use Bunbury name and logo in promotions• Logo or name in/on select Bunbury promotional collateral• Logo or name placement in select Bunbury print media campaign • Logo or name recognition on Bunbury website (prominent), with promotional

description and link to sponsor’s website• Inclusion in all Bunbury’s social media marketing, including Facebook, Twitter, MySpace,

etc.• Name on interactive, build-your-own, downloadable, and pre-printed festival schedules• Ticket package of:

o $25,000: Twenty five (25), three-day passes and four (4), VIP passeso $100,000: One Hundred (100), three-day passes and sixteen (16), VIP passes

• Vending opportunity within the festival

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DISTILLERY VILLAGE SPONSORSHIPDistillery Village: • Naming Rights to the Village• Activation space available within the

Distillery Village (size TBD)• Two locations to run a 2' high by 10'

or 20' wide banner• Logo or name in/on select Bunbury

promotional collateral• Logo or name recognition on Bunbury

website, with promotional description and link to sponsor’s website

• Inclusion in all Bunbury’s social media marketing, including Facebook, Twitter, MySpace, etc.

• Name on interactive, build-your-own, downloadable, and pre-printed festival schedules

• Product sold in VIP TentCommitment: $15,000

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SUPPORTING SPONSORSHIPSBunbury offers only a handful of opportunities to be at the festival and included in marketing materials. As a supporting sponsor you can expect the following activations: • 20’ X 10’ area for activation • Logo or name in/on select Bunbury

promotional collateral• Logo or name recognition on Bunbury

website, with promotional description and link to sponsor’s website

• Inclusion in all Bunbury’s social media marketing, including Facebook, Twitter, MySpace, etc.

• Name on interactive, build-your-own, downloadable, and pre-printed festival schedules

• Participant in Bunbury Rewards ProgramSupporting Commitment: $10,000