Everything you need to know about next-generation food and beverage service technologies – and how to select the right ones for your business. The 2016 Smart Decision Guide to Restaurant Management and POS Systems TM Independently produced and distributed by: Underwritten, in part, by:
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The 2016 Smart Decision Guide to Restaurant Management … · New restaurant management and POS systems are having a profound impact on business operations, guest satisfaction , revenue
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Everything you need to know about next-generation food and beverage service technologies – and how to select the right ones for your business.
The 2016 Smart Decision Guide to Restaurant Management and POS Systems
TM
Independently produced and distributed by:
Underwritten, in part, by:
2
Introduction pg. 3
Chapter 1: Topic Overview and Key Concepts pg. 5
Chapter 2: Buying Considerations and Evaluation Checklist pg. 14
Chapter 3: Must-Ask Questions pg. 22
Chapter 4: Roadmap and Recommendations pg. 27
Chapter 5: Inside Voices and Outside Voices pg. 31
Restaurant operators often speak of innovation in terms of putting new
signature dishes and food creations on the menu. But where the biggest
innovation is happening today, arguably, is less on the menu and more in the
technology that is driving increased efficiency and effectiveness across all
parts of the food and beverage services industry. Next-generation restaurant
management and POS systems are having a profound impact on business
operations, guest satisfaction, revenue growth and overall profitability.
These advanced technologies are bringing more change to the industry than
anything since the 1980s, when restaurant operators shifted from cash
registers to POS terminals. The technologies encompass both software and
hardware — most notably, the introduction of tablets. Whether standard-
issue, all-purpose models or devices specialized to the task at hand, tablets
make it possible to put full POS terminal functionality in the palms of servers’
hands. According to research conducted for this Smart Decision Guide, more
than three-quarters (78%) of restaurant operators cite the benefits of POS
mobility as the top reason to upgrade their technology capabilities.
Yet the benefits of POS mobility is certainly not the only reason that so many
restaurant operators are upgrading their capabilities. The growing need to
accept new payment methods , including chip credit cards and e-wallet apps,
also ranks as high priority in many peoples’ minds. The need to comply with
new data security requirements is another compelling reason that so many
restaurant operators are making the leap to a next-generation system.
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Introduction
Today, restaurant operators have a vast array of compelling reasons to upgrade their technology capabilities from an antiquated and underperform-ing system.
The food and services industry as a whole is undergoing a seismic shift in terms of enabling greater staff productivity, operational efficiency and overall guest satisfaction.
Before the rise of cloud technology and POS mobility, and before the advent
of new payment processing methods , technology change came slowly for
restaurant management and POS systems. That is not to say that there weren’t
significant advances in capabilities in the years and decades since stationary
POS terminals fundamentally transformed the way food orders were taken
and sent to the kitchen. There were, in fact, many notable advances. A good
example is the introduction of integrated inventory management capabilities.
Yet such advances tended to have relatively little impact on the issues that
keep so many restaurant operators up at night. Such issues tend to include
the need to drive revenue growth and the need to mitigate staff and process
inefficiencies and, often, reduce slow table turnover rates, which can result in
loss revenue. No wonder, then, that, until recently, many restaurant operators
may have felt hard-pressed to justify the investment in a new system.
That all changed with the rise and proliferation of next-generation systems.
The evolution of these systems has progressed rapidly over the past few years,
bringing dramatic change to restaurant operations. Indeed, the food and
services industry as a whole is undergoing a seismic shift in terms of enabling
greater staff productivity, operational efficiency and overall guest satisfaction.
In fact, according to research conducted for this Smart Decision Guide, 73% of
full-service restaurants, and 57% of quick service and fast casual restaurants,
achieved “significant” or “dramatic” improvement in their operations and
revenue performance after having deployed a next-generation system.
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Every solution provider is moving fast and furiously to not only maintain competitive parity but also meet restaurant operators’ expectations of new technology.
Reduce payment processing time Reduce food order placement time Improve staff productivity
Improve customer satisfaction and loyalty Improve staff management and inventory controls Gain business intelligence Meet payment compliancy
Research findings are derived from the Q1 2016 survey on Restaurant Management and POS Systems.
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Faster order placement and pay-at-table processing , as well as more payment options, can remove some of the most common barriers to guest satisfaction.
There are a number of key concepts that restaurant operators should keep in
mind when researching next-generation restaurant management and POS
solutions. These key concepts include “must-have capabilities” necessitated by
new payment methods and security requirements as well as “nice-to-have
capabilities “ unrelated to “point of sale” such as inventory management and
employee management. Following are a few brief descriptions.
POS Mobility. According to research conducted for this Smart Decision guide,
almost two-thirds (63%) of restaurants currently host their POS systems in the
cloud, with an additional 31% planning to do so. The benefits include faster
speed and greater scalability as well as lower maintenance costs. The benefits
also include the ability to use mobile POS devices for order and payment
processing , which can be key to increasing revenue while also reducing
overhead costs in some restaurant categories. Consider the advantages that
table service restaurants enjoy when servers can place orders directly from a
tablet to the kitchen printer or display rather than from a stationary terminal
that may be a good distance away — and perhaps with obstacles blocking
direct access. Rather than having to wait in line to punch orders into a terminal,
servers can spend that time interacting with guests and attending to other
duties that enhance their dining experience. Faster order placement and pay-
at-table processing , as well as more payment options, can remove some of the
most common barriers to guest satisfaction. Importantly, these capabilities can
also enable a restaurant to turn tables considerably faster than before and also,
in some environments, reach and serve more guests at the same time.
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While mobile payment processing and EMV are taking off at the same time, it seems clear that mobile will become the preferred payment method over time.
Mobile Payment Processing. By now, most restaurant operators have
upgraded their restaurant management and POS systems to be able to accept
EMV payment processing capabilities and meet the compliancy requirements
that went into effect at the end of last year. Many operators are also now
purchasing hardware that can accommodate NFC payments for mobile.
Increasingly, guests want to be able to use their own smartphones with the
restaurant’s POS system. They want to be able to pay their bills with Apple Pay,
Google Wallet or Android Pay rather than with a debit or credit card. The fact
of the matter is that EMV payment processing tends to result in a suboptimal
guest experience. That’s because it not only requires greater effort but also it
has a significantly longer wait time than mobile payment processing (given the
need for the technology to rewrite the security transaction of the card). In fact,
EMV transactions where the guest inserts a credit or debit card into the POS
device typically take upwards of 15 seconds to complete. In some restaurant
categories (e.g., drive-thru windows in fast-food chains, where the key
performance metrics are tied to number of cars per hour and customer service
times), that length of time can be hard for operators to stomach. In contrast,
mobile payments typically require only a few seconds to complete. While
mobile payment processing and EMV are taking off at the same time (and
operators can generally now accept mobile payments at the same terminal as
EMV processing), mobile will likely become the preferred payment method
over time. Until recently, it was difficult to make a strong business case for
mobile payments, but now the benefits are clear. As a result, more restaurant
management and POS solution providers are investing heavily in contactless
payments and support for the popular NFC mobile technologies, which
provide the security as EMV processing, but, again, at a much faster speed.
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Many next-generation POS systems have built-in capabilities that make it possible to readily generate all types of actionable insights, oftentimes on an ad hoc basis.
Data Intelligence. Which dishes are the most popular? Which dishes are the
least popular? Which are the most profitable? Which are the least profitable?
Which servers are the most productive? Which are the least productive? Which
types of customers are the most valuable? Which are the least valuable? The
answers to these and countless other questions generally reside somewhere in
the POS data. In the past, mining data to extract meaningful insights tended to
be an onerous and time-consuming proposition. Many next-generation POS
systems, by contrast, have built-in capabilities that make it possible to readily
generate all types of actionable insights, oftentimes on an ad hoc basis. This
gives restaurant operators the ability to make more informed decisions about
all aspects of the business. Some systems can even open a window into the
future and predict financial outcomes based on such factors as dining-out
trends and seasonal dish popularity. In some cases, alerts can be set based on
predefined triggers. These alerts can notify a manager when inventory is
running low and needs to be restocked, for example, or when high-cost or
high-risk food items like liquor are going out the door unaccounted for,
indicating the possibility of theft. POS intelligence, which goes by many names
and generally encompasses multiple aspects of a restaurant’s operations, can
be key to maintaining a competitive edge and driving performance
improvement on an ongoing basis.
Guest Management. Having the capacity to capture an enormous amount of
valuable customer information from POS transactions as well as from other
data sources, including guest feedback solicited through survey and reward
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Using guest management capabilities that enable carefully tailored communica-tions and promotions, operators can launch targeted promotional campaigns and rewards programs.
programs, enables restaurant operators to take a more guest-centric approach
to managing their businesses. By creating meaningful segmentation schemes,
and by gaining an understanding of the various characteristics and
commonalities that exist amongst guests in terms of their geo-demographic
and psychographic makeup, restaurant operators can improve the value of
their guest relationships. Using guest management capabilities that enable
carefully tailored communications and promotions, they can launch targeted
promotional campaigns. They can build customized loyalty and rewards
programs. They can refine their menus and adjust other drivers of guest
satisfaction. And they can engage in a host of other activities that increase
loyalty, generate positive word of mouth, and increase revenue.
Employee Management. Many POS systems now come with a host of
integrated employee scheduling tools. Some systems even boast of financial
management features designed to optimize labor utilization. These tools make
it easy to not only perform basic tasks like tracking employee hours and
submitting payroll directly from the system, but, in some cases, to also predict
sales and staffing needs. Using data-driven sales forecasting and labor
planning tools, managers can plan for the volume of business that is expected
on a daily and hourly basis based on historic information and other factors. By
accurately meeting labor targets, and also by understanding which servers are
the most productive, restaurants can better control payroll costs and maximize
workforce efficiency. The benefits of integrated employee management tools
are easy to measure and can have a dramatic impact on the bottom line.
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Inventory Control. Managing inventory in the food and beverage services
industry generally requires a great deal of diligence. Restaurant operators
need to do everything possible to minimize food waste, spoilage, theft, and
over-production. They need to understand how adjustments to menus and
recipes flow down to ingredients. They need to track the variances between
physical inventory and POS data to determine if there may be theft or portion
measurement issues. The good news is that inventory management
capabilities are becoming increasingly sophisticated and also a standard
integrated component of next-generation restaurant management and POS
systems. Restaurant operators can track inventory depletion in a real-time
manner to help reduce food waste, monitor inventory levels and increase
profitability. They can track raw materials from the time the kitchen receives a
shipment through ongoing ingredient usage based on menu item orders.
Some solutions offer automatic purchase order generation based on par
levels and minimum order quantities. Some solutions even offer multi-unit
restaurant features that include resource sharing around food inventory
management.
Seat Reservations Management. Some solutions now offer interactive
reservations tools that allow guests to not only reserve a date and time, but
also their preferred table, server or section of the restaurant. Integrated seats
reservation management capabilities can enhance the guest experience. They
can enable operators to know in advance when loyalty members (who can
enter their member account information when booking the reservation) will
be visiting so that personalized service can be provided. This direct approach
to reservations also avoids having to pay a fee to a third-party booking agent.
Inventory control capabilities make it easier for restaurant operators to track ingredients while minimizing food waste, spoilage, theft, and over-production.
In selecting a new system, the buying considerations are sure to depend to a large extent on a restaurant’s specific category and size as well as its differing strategic priorities.
Increasing revenue and margins by even a few percentage points can make a
big difference in the world of food and beverage services, sometimes to the
point of determining whether an eating establishment stays in business or is
forced to shutter its doors. Such are the economic constraints that are the
reality for many restaurant operations. It’s no wonder, then, that so many
restaurant operators are looking to technology to improve efficiency and
effectiveness. According to research conducted for this Smart Decision Guide,
almost one-quarter (24%) of restaurant operators who have not purchased a
new restaurant management and POS System within the past 3 years indicate
that they plan to do so in the next 12 months.
In selecting a new system, the buying considerations are sure to depend to a
large extent on a restaurant’s specific category and size as well as its differing
strategic priorities. For example, full service restaurants may be most
concerned with increasing staff efficiency and customer service. Quick service
or fast casual restaurants, on the other hand, may be more focused on
maximizing the number of guests they can serve during the busiest times of
the day. For them, success generally means driving large volumes of people
through the ordering and checkout line as quickly as possible.
Restaurants are also bound to have a number of requirements in common —
the need to ensure secure payment processing, for example, and to analyze
POS data and gain actionable insights into business performance. This chapter
includes descriptions of these and other key considerations for buyers to keep
in mind as they do their research and evaluate their options for upgrading
their technology capabilities.
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Chapter 2 Chapter 2: Buying Considerations
Eliminating the need for servers to travel back and forth between tables and a stationary terminal to place orders and process payments can dramatically boost staff efficiency.
Ordering and payment capabilities. As discussed in the previous chapter,
food and beverage services operations need to be able to accept not only
major credit cards and cash, but also gift cards and mobile payment options,
the use of which is beginning to skyrocket. Beyond secure payment
processing, restaurant operators increasingly want to be able to accept
payments as well as process orders directly at the table. Reducing or
eliminating the need for servers to travel back and forth between tables and a
stationary terminal to place orders and process payments can dramatically
boost staff efficiency as well as table turn times. It can also help increase guest
satisfaction since customers generally prefer tableside bill signing over waiting
for paper checks and then waiting again for terminal credit card processing.
Servers should be able to enter orders using any number of modifiers. Some
next-generation systems with inventory control features in some cases provide
dynamic menu monitoring, automatically counting down menu items, and
even ingredients, that may be in short supply, eliminating the chance a server
might take an order the kitchen is unable to fulfill. Most next-generation
systems facilitate routine tasks like check-splitting by item or number of
guests. In addition, most of them offer preset tip percentage options, which
even non-math-challenged guests can appreciate — and which also tends to
work to the benefit of servers in terms of their earnings. Some systems include
built-in distribution and server payout calculators, making it easy to split tips at
the close of business. Others can send guests receipts electronically, via email
or text message, if they so desire. This benefits operators in that these guests
can then be invited to opt into the restaurant’s loyalty and rewards program.
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Compliancy protects against merchant liability, provides better fraud detection, and accommodates guest preferences as they shift to EMV-enabled payment options.
Data security capabilities. For many restaurant operators, EMV compliance
requirements for processing chip card (chip-and-signature and chip-and-PIN)
transactions, and the imminent liability shift, was the main impetus to upgrade
their technology capabilities in the first place. Unless restaurants are EMV
compliant, they can now be held liable for fraudulent charges. Compliancy
protects against merchant liability, provides better fraud detection, and
accommodates guest preferences as they increasingly shift to EMV-enabled
payment options. The important point is that transaction data collected by
POS systems need to be well-protected at all times. This means securely
encrypting cardholder data the very instant a guest’s magnetic strip is swiped
or chip is read. And it means keeping that data encrypted until the transaction
is actually processed. Some systems store data on cloud-based servers, others
on on-premise servers. Either way, the systems must be equipped to safeguard
against risks of data breaches by complying with Payment Application Data
Security Standards (PA-DSS) and Payment Card Industry Data Security
Standards (PCI-DSS). Some systems go so far as to monitor transmittal activity
and send an alert if there is even the slightest suspicion of rogue access points.
In addition to safeguarding cardholder data against the possibility of outside
theft, the systems need to also protect against the possibility of employee
theft. One way is to automatically track all the cash that servers collect. Some
systems offer “blind closeout” capabilities, requiring servers to reconcile all
cash across all drawers at the end of each shift without them knowing the
precise amount they are expected to collectively turn over. Besides ensuring
employee accountability, this approach simplifies close-of-day tasks.
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Chapter 2: Buying Considerations
Every restaurant is sitting on an ever-growing mountain of data related to inventory, menus, guests, employees and various operational and financial aspects of the business.
Performance reporting capabilities. Today, having visibility into all the
key drivers of restaurant performance is not just an operational necessity
but a strategic imperative. Every food and beverage services organization is
sitting on a mountain of data related to inventory, menus, guests,
employees and various operational and financial aspects of the business.
Systematically mining and analyzing the data can generate a continuous
flow of actionable insights. These insights can lead the way to more
informed business decisions, resulting in reduced costs and increased
revenue and profitability. Generating these insights, however, requires the
right data mining, analysis and reporting tools. Increasingly, these tools are
being integrated as a core component of next-generation restaurant
management and POS solutions. The tools are also becoming increasingly
flexible, sophisticated and powerful, making it easy to track and monitor
any number of key performance indicators (KPIs) in a user-defined manner.
At the same time, the reports are becoming increasing comprehensive,
intuitive and visually compelling. Some systems even include notification
features that can trigger a timely response – for example: “Alert me when
voids are greater than 10% of sales.” Every restaurant operator needs to
track basic financial metrics such as net sales to be able to, for example,
compare current performance to past performance. But how many track
such metrics as average table turn rates, occupancy rates, guest spending
or other metrics that impact revenue? Whether looking at menu item
profitability, table seating configuration, server productivity or any other
KPI, operators need to know to what extent a system will let them make ad
hoc queries, generate reports and refresh dashboards using any number of
relevant data sets, over any time period, to get the answers they need.
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Chapter 2: Buying Considerations
Buyers should keep in mind that selecting a new restaurant management and POS solution means entering into a potentially long-term relationship with a solution provider.
Customization and flexibility. Every food and beverage services organization has its own distinct set of
wants, needs and preferences as well as its own personality. Buyers may desire a significant degree of
customization to reflect that personality. They may want to configure some screens in a way that may be
somewhat unconventional. They may want to be able to generate non-standard reports. They may want
to be able to integrate with third-party software modules and/or hardware components, such as existing
kitchen video displays. Determining the degree to which a given system allows customization, as well as
its relative constraints and limitations, can rank as a critical buying consideration.
Research Data Point “To what extent has upgrading your POS system (within the past 3 years) enabled your restaurant to improve overall performance and business results?”
Quick service and fast casual restaurants
19% 40% 32%
26% 47% 25%
Full-service restaurants
Dramatic improvement Significant improvement Only minor improvement
57% of respondents cite “significant” or “dramatic” improvement Only 9% cite no improvement
73% of respondents cite “significant” or “dramatic” improvement Only 2% cite no improvement
Research findings are derived from the Q1 2016 survey on Restaurant Management and POS Systems.
accounting for the largest portion of the budget for
restaurant IT investments, there is no shortage of
related solution providers vying for the attention of
prospective buyers. By asking the right questions,
restaurant operators can quickly rule out some options
while narrowing down others. Just as the buying
considerations are bound to vary depending on
restaurant size and category, as well as the operator's
own strategic priorities, so, too, are the “must-ask
questions,” especially those that relate to specific
features and functionality. The operator of an
establishment that offers food delivery, for example,
may have specific questions about delivery dispatch
and management features. Operators who wish to
migrate to tableside service capabilities will likely have
more questions about those features than ones who
prefer to use centralized order and payment
processing terminals. Similarly, operators who often
work off-site or who manage multiple locations may be
more interested than those who generally work on-site
in asking about cloud-based reporting capabilities and
remote access to, say, menu and table layout functions.
Following are a few of the broader questions, equally
applicable across all restaurants, that prospective
buyers may wish to explore with solution providers.
94%
88%
81%
76%
Generating actionable insights from POS (and other) data into guests, operations, menu, staff, etc.
Using guest profile information for targeted promotions and loyalty and rewards programs
Research Data Point Percentages of restaurateurs who view each of the following success factors as “important” or “very important.”
Accommodating guests’ ordering and payment preferences
Driving increased staff productivity and operational efficiency
Research findings are derived from the Q1 2016 survey on Restaurant Management and POS Systems.
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Chapter 3: Must-Ask Questions
Buyers should have clear expectations when it comes to customer support and problem resolution as well as the training that may be needed to get servers and staff up to speed.
What type of customer support is offered? Are there any extra costs? How quickly will questions be answered and problems be resolved? Buyers
should have clear expectations when it comes to customer support and
problem resolution as well as the training that may be needed to get servers
and other staff up to speed on the new solution. More than three-quarters
(73%) of survey respondents agree that adequate user training ranks as a key
success factor. Does the solution provider (or a certified subcontractor) offer an
online or, better yet, in-person training program? Is it equipped to offer online
troubleshooting and diagnostic techniques should technical issues arise? Are
local, in-person service and support services on hand should there be an issue
that can’t be handled remotely? Knowing that problems will get resolved fully,
and in a timely manner, is critical for a food and beverage services organization
that needs to run with minimal interruption and in which even a 30-second lag
in payment processing may be enough to erode the guest experience. Buyers
need to understand what to expect should they ever get into a situation that
requires immediate attention. Tip: Ensure that resources are available to address
training and support needs and resolve issues in a timely manner. Some solution
providers guarantee specific response and resolution times.
What is the solution provider’s track record for stability and reliability? A
solution provider’s reputation and record of customer satisfaction are
important. Nobody wants to implement a restaurant management an dPOS
system that falls short of expectations due to known shortcomings in stability,
reliability or promised benefits. While the solution provider need not have
been in business for decades — most of the tablet-based POS players are
relatively new entrants — it should nonetheless have a sizable roster of
customers that can attest to the reliability and performance of the solution. Tip:
Seek information about what performance issues may arise though conversations
with existing clients, preferable ones in the same restaurant category.
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Chapter 3: Must-Ask Questions
Buyers would be well advised to find out to what extent customized reporting is possible and what is involved in the process of filtering and sorting data according to a specified set of parameters.
Does the solution offer flexibility in functionality, including data access and performance reporting? The degree of visibility offered by next-
generation restaurant management and POS systems is unprecedented. Such
visibility offers a whole new level of management control. To advantage,
however, restaurant operators may have certain software configuration and
customization needs that must first be implemented. As such, they may want
to confirm that any solution providers under consideration can meet these
needs and preferences. With respect to employee scheduling, for example,
some managers may prefer to modify or create their own templates of work
periods, if that option were to exist with a particular solution. Or, as another
example, they may have a certain way of wanting to input menu modifiers.
Most systems come equipped with a large number — in some cases, dozens —
of standard dashboards and reports around operational and financial areas like
sales and revenue, labor and inventory control that should meet most
operators’ day-to-day performance management and analysis needs. That said,
not all POS data queries and reporting requirements can necessarily be
anticipated in advance or be addressed with out-of-the-box dashboards. For
that reason, buyers would be well advised to find out to what extent
customized reporting is possible and, also, what is involved in the process of
filtering and sorting data according to a specified set of parameters. With 81%
of restaurant operators ranking the need to gain access to POS data and
business insights — generally now available anytime, on any device — as an
“important” or “very important” success factor, it only stands to reason that
they would also want to ensure that any solution under consideration is able to
meet these expectations in terms of POS data analysis and reporting
capabilities. Tip: Confirm that the solution is flexible in terms of keys areas of
functionality, including custom report generation, and verify the solution
provider’s claims, if possible, by speaking with existing clients.
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Chapter 3: Must-Ask Questions
There are many reasons for the shift to increased affordability, including the fact that installation is generally less complex and hardware is generally less expensive than in the past.
Stationary terminals only for order and payment processing
Mobile options for order and payment processing
Credit card and cash only payment acceptance
Chip-and-pin and mobile payment acceptance, as well
Rudimentary data analysis and performance reporting
Robust and custom data analysis and performance reporting
POS separate from CRM, marketing and loyalty programs
POS integrated into CRM, marketing and loyalty programs
On-premise-only access to POS data and reporting
Anytime, anywhere access to POS data and reporting
Emphasis on managing day-to-day restaurant operations
Emphasis on driving performance improvement and revenue
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Chapter 4: Recommendations
The systems have migrated from being little more than payment processing and ordering platforms to becoming the epicenter of day-to-day operations and decision-making.
The proliferation of mobile devices and new payment options, access to ever-
growing volumes of customer data, advances in analytic capabilities, and
increases in processing power, along with ever-rising expectations on the part
of restaurant operators and guests alike, have all conspired to usher in a new
era in food and beverage services technology. Next-generation restaurant
management and POS systems have migrated from being little more than
payment processing and ordering platforms to becoming the epicenter of day-
to-day operations and strategic decision-making. Following are a few
recommendations to not only keep in mind along the evaluation-and-
purchase journey but also once the new solution is implemented.
Focus on building the guest database. Restaurant operators can capture an
enormous amount of valuable customer information from POS transactions as
well as additional interactions, such as surveys and rewards programs. By
enhancing guest profiles with additional data and understanding guest
commonalities by looking at psychographic makeup, and then creating useful
segmentation schemes, restaurants can maximize the value of guest
relationships. The goal is to provide carefully tailored services, communications
and promotions while minimizing the cost of resources otherwise expended to
build, maintain and increase the value of those relationships. Capturing and
storing individual guest information in a centralized data repository, and
acting upon that information to the benefit of both guests and the business,
should become a core competence for every restaurant operation.
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Chapter 4: Recommendations
While tech-savvy managers, servers and other employees should be able to get up to speed on a new system relatively quickly, others may need some hand-holding.
Oracle Hospitality offers a range of software, hardware and related services, including a leading portfolio of cloud solutions, designed for the hospitality industry. With over 35 years’ experience in developing point-of-sale systems, Oracle Hospitality offers best in class technology to enable customers to streamline business operations, increase customer loyalty, and elevate profitability. www.oracle.com/hospitality Contact: Oracle Hospitality 7031 Columbia Gateway Drive Columbia, MD 21046 (866) 287-4736 [email protected]
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