This Webinar covers: - Cross-channel consumer behavior - Targeting: Early Adopter Millennials - Connect with consumers via social media - Opportunities for brand advertisers to engage consumers with the Shazam mobile app
View the recording and download The 2013 Digital Marketer Report here: http://www.experian.com/marketing-services/2013-digital-marketer-report.html?WT.srch=EMS_SlideShare
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� Mobile nearly ties with TV for reach but mobile indexes higher against all adults for those under 18 to 34. Engagement is much higher across digital devices like mobile phones, game consoles, home PCs and mp3 players while those over 50 spend more time with traditional media like newspapers & magazines.
� When thinking about your campaigns, consider the number of devices being used to communicate and ensure that they are optimized across platforms for email, social networks and landing pages. Don’t underestimate those over 50 who engage in social networking on tablets more than their younger counterparts.
� As sources of communication, information and entertainment, social networks are key to 18 to 34 year olds. There are significant opportunities to leverage their social network usage because they trust the product info they receive and are often following brands, sharing opinions and reading recommendations from friends.
� While digital usage is high, Early Adopter Millennials are avid multi-taskers who are willing to try new products and brands that are promoted through TV product placements. They often recognize products viewed on TV with a higher overall opinion.