The 2010 Macao Grand Prix: What visitors and residents think

Photo by MGP Committee

The 2010 Macao Grand Prix What visitors and residents think

Ubaldino (Dino) Couto Lecturer

Institute for Tourism Studies, Macao


• This presentation is an adapted version of the Macao Grand Prix Survey 2010 Preliminary research results which will soon be available on www.ift.edu.mo

http://www.ift.edu.mo/


Agenda

• Macao Grand Prix

• Research aims and objectives

• Research method

• Key findings – Involvement in MGP

– Visitor‘s’ trip to Macao

– Perceived impacts of residents

– Overall evaluation of the event

– Key demographics

• Discussions and Implications


Macao Grand Prix

• First MGP in 1954 (58th MGP in 2011)

• 3rd weekend of November

• 4-day event (Thu-Sun)

• Street circuit racing

• Type and number of races

– Motorcycle (1)

– Formula 3 (2)

– Touring car (5)


Macao Guia Circuit 3.8 miles (6.2km)

Photo from http://www.macau.grandprix.gov.mo/mgpc/public_html/mapvideo/map.html

http://www.macau.grandprix.gov.mo/mgpc/public_html/mapvideo/map.html


Research aims and objectives

• To understand perceptions and opinions of residents and visitors

• 3rd instalment of a longitudinal study

• Provide up-to-date information to the government and MGP committee

• Provide the general public with information on results of survey


Research method

• 18-21 November 2010

• Street surveyors at 7 locations

• Questionnaire surveys

• Instrument based on Fredline & Faulkner (2002)

• n=801

– Resident 49.2%

– Non-resident 50.8%


Involvement of MGP

0

5

10

15

20

25

Will watch Have watched Not going to watch

Participating Non-participating

%

Participation of residents and visitors at MGP 2010 n=800

Residents Visitors


Involvement of MGP

0

50

100

150

Participating Non-participating Participating Non-participating

Residents Visitors

Nu

mb

er o

f R

esp

on

den

ts

Number of times of watching MGP at Grandstands n=797

Never 1-3 4-6 7-10 11-20 20+


Involvement of MGP

0

50

100

150


Residents Visitors

Nu

mb

er o

f R

esp

on

den

ts

Number of times of watching MGP on TV n=797

Never 1-3 4-6 7-10 11-20 20+


Involvement of MGP

0

20

40

60

80

Workcommitment

Cannot afford Environmentallyunsustainable

event

No interest Others

Nu

mb

er o

f R

esp

on

den

ts

Reasons of not watching (Grandstands or TV) the MGP 2010 n=246

Residents Visitors


Visitors’ trip to Macao

0 10 20 30 40

Viewing the MGP

Shopping

VFR

Visiting WHS, art and history

Dining (cuisine)

Gaming

Attending special events

Business

Others

%

Primary purpose of visit to Macao n=398



First time 17.7%

Not first time 82.3%

Visitors’ maiden trip to Macao n=401



Very influential 45.8%

No influence on the decision

39.8%

Never heard of MGP

14.4%

Role of MGP in deciding to visit Macao n=397



0 500 1000 1500 2000 2500

Food and drink

Accommodation

Gaming

Other costs

MOP (nearest $5)

Approximate spending in MOP


Residents’ perceptions of impacts

0.0

20.0

40.0

60.0

Stronglydisagree

Disagree Neutral Agree Strongly agree

%

Noise and litter pollution n=390 and n=391

More noise

More litter



0.0

20.0

40.0

60.0

Stronglydisagree


%

Traffic jams and crowding n=391 and n=391

More traffic jams

More crowding



0.0

20.0

40.0

60.0

Stronglydisagree


%

Crime, dangerous driving and uncivilised behaviour n=389, n=391 and n=391

More crime

More dangerousdriving

More uncivilisedbehaviour



0.0

25.0

50.0

75.0

Stronglydisagree


%

Enhances Macao’s image and visitor arrivals to Macao n=390 and n=391

Enhances Macao'simage

Discourages visitorsfrom visiting Macao


Overall evaluation of MGP

0

10

20

30

40

50

60

70


Residents Visitors

(%)

Uniqueness of MGP n=798

Strongly disagree Disagree Neutral Agree Strongly agree



0

10

20

30

40

50

60

70


Residents Visitors

(%)

Continuation of MGP n=798




0

10

20

30

40

50

60

70


Residents Visitors

(%)

Benefit to Macao n=795



Key demographics

Macao 49%

Mainland China 19%

Hong Kong 20%

Taiwan 5%

Others 7%

Places of residence of the participating respondents n=529

Macao 49%

Mainland China 24%

Hong Kong 14%

Taiwan 8%

Others 5%

Places of residence of the non-participating respondents n=271


Key demographics

15-24 19%

25-34 33%

35-44 31%

45-54 13%

55-64 4%

65+ 0%

Age of participating respondents n=526

15-24 16%

25-34 34% 35-44

25%

45-54 19%

55-64 5%

65+ 1%

Age of non-participating respondents n=269


Key demographics

0

10

20

30

40

50

60

70

80

90

100N

um

ber

of

resp

on

den

ts

Occupation of the respondents (n=799)

Residents Visitors


Discussions - Involvement

• High level of participation

• Spectators at the grandstands

• Participation on TV

• Reasons for not coming


Discussions – Visitors’ trip

• MGP as the main reason for visit

• Approximate spending


Discussions – Residents’ perceptions

• Minimise impacts

– Education

– Temporary measures

– Incentives

– Fines

• Recognise the role of local residents


Discussions – Overall evaluation

• Uniqueness and continuity

• Survival of the event


Special thanks to…

• Institute for Tourism Studies for funding this project

• The International Tourism Research Centre of Macao team: – Professor Leonardo (Don) Dioko for great comments

– Mr Patrick Lo, Ms Wendy Tang & Ms Louisa Ian in choreographing collection and processing of data

• Student surveyors for collecting data

The 2010 Macao Grand Prix: What visitors and residents think

Documents