The 2004 Official ECR Europe Conference & Marketplace

The 2004 Official ECR EuropeConference & Marketplace

24 - 26 May 2004, Brussels

Draft 11

Shared learning - better shoppingimplementing ECR

Conference theme

10 Conference objectives

1. Deliver maximum value to all participants by challenging ourselves

2. Have consumers at the heart of ECR by serving them best

3. Support ECR Europe objectives & activities - (Re)demonstrate that collaboration delivers by showing KPI driven projects and measured outputs - Reflect the work streams with a special emphasis on the learning agenda. - Show that ECR becomes a real knowledge chain with highly skilled practitioners / agents of change

10 Conference objectives

4. Focus on collaborative developments to grow the cake, gaining consumer loyalty and higher spending through understanding consumer behaviour and shopping insights

5. Attract more retailers through focus on implementation, simplification and driving efficiencies

6. Enlarge ECR Europe attendance from SME’s

7. Strengthen ECR Europe as platform for GCI developments, by showing the adoption and implementation of new standards (e.g. data synchronisation projects, RFID)

10 Conference objectives

8. Help to get consumer’s trust in food safety through focus on traceability and crisis management

9. Look “out of the box” and abroad to bring ‘new news’ and visionary developments to the participants

10. 10 years ECR at the crossroads of Europe: Brussels

Leitmotiv

Shared Learning

Implementing ECR

Better Shopping

Vision

LeitmotivShared LearningShared learning gives better insight in how to improve

yourvalue chain

Implementing ECRIf you know how, you can start implementing ECR and get the basics right in order to jointly manage your value chain.

Better ShoppingOnce you’ve done this you can start to work on

providingbetter shopping

VisionThis is how we bring our vision into practice and look for new ways of improving our business

Tuesday 25 May 2004

Monday 24 May 2004

Wednesday 26 May 2004

09:00-10:00-11:00-12:00-13:00-14:00-15:00-16:00-17:00-18:00-19:00-20:00-21:00-22:00-

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Break-outs 2

Marketplace event

Plenary 1

Plenary 2

Plenary 3

Reception

Reg

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Lunch & Exhibitor briefs

Lunch & Exhibitor briefs

breakBreak-outs 3

breakStarters seminar M

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Mar

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Exhibitorbriefs

Com

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tings Plenary 4

Break-outs 1

CEO event

Registration

Starter seminars (0) 16.00-18.30

1.Everything you always wanted to know about ECR but didn’t dare to ask

The business case

Co-chairs:Booth, Toja

3.Category Managementis here to stay

Facilitator: Accenture

4.ECR in the newEU memberstatesco-chairs: Doherty, Bull

5.How enabling technologies help to improve your businessFacilitator: GCI/GS1

2.How to know what ECR can deliver to you

Global ScorecardPerformance management

Co-chairs:Flannery, White

Facilitator: IBM

Shared Learning (plenary 1) 9.00 – 10.15

1. Welcome 9.00 Conference co-chairs

1. Taking Stock and the way forward 9.05 Sir Terry Leahy and Franck Riboud

Implementation, case for sustainable business (Booth, Tapie)

3. Welcome to Belgium 9.15Pierre Olivier Beckers (Delhaize) (Eeckhout)

4. The ECR Europe shared learning agenda

9.30Sir Terry Leahy, Robert Wilkinson….. PMP pilotGLP pilot(s)SME’s (Karli (Learning work stream))

5. Student Awards (Hofstetter (Academic partnership)) 10.05

Break 10.15

Implementing ECR (plenary 2) 11.15 – 13.00

1.

Shrinkage: Tackling stock loss to improve your net results

11.15 Ritter, Makro (Cranfield Business School, Leicester University)

2. This is what supply chain management will look like 11.35GDS case on business implicationsRFID/EPC case on business implications Lee Scott (Ritter (GCI))

3. First CEO mini panel 12.35Scott, Körber…. (conference co-chairs)

break 13.00

Break out series (1) 15.30 – 17.00

1.Implementing ECR: how to break down the barriers

Interactive session

Co-chairs:Lonergan, Tordjman

Facilitator:IBM

2.To tag or not to tag changing today’sbusiness wit RFIDimplementation casesroad map to RFID

Session chair:Mierdorf

Facilitator:GCI

4.Optimal ShelfAvailability

Session chair:Rackebrandt

Facilitator:RBSC

3. Consumer safety through traceability

implementation cases

Session chair:Barlatey

Facilitator:ECR France, ECR DACH

Break out series (2) 17.30 – 19.00

2.Synch or sink

implementation cases

Co-chairs:

Facilitator:GCI

3.Supply Chain Champions

Research plus testimonials

Co-chairs:

Facilitator:McKinsey

4.Reducing Shrinkage

Co-chairs:Fonteijn, Peacock

Facilitator:Chapman, BeckShrinkage team

1.Cutting Edge Logistics

Factory gate pricingTransport optimisationGlobal sourcing

Co-chairs:Aylwen, Poole

Facilitator:IGD & ECR UK

Better Shopping (plenary 3) 8.30 -10.15

1. Staying tuned with changing consumer dynamics8.30

Setting the scene: Perspectives on current and future retail/consumer environment

Collaborative CRM - the new demand side strategy to differentiation 9.00 Collaborative product development/introduction - new consumer 9.25

shopping experiences

Co-chairs Toja & Santambrogio (Accenture)

2. Second CEO mini panel 9.55(conference co-chairs)

Break 10.15

Break out series (3) 11.00 – 12.00

1.CollaborativeCRM: a more efficient way tosatisfy the consumer

Co-chairs:Toja, Santambrogio

Facilitator:KMPG

2.‘Fresh’ lessons

to learn

Co-chairs:Friso Coppes

Facilitator:KPMG?

3.New technologiesat work

Consumer applications

Co-chairs:-

Facilitator:CGEY

4.General Learning Programme

Co-chairs:Wilkinson, Booth

Facilitator:Karli

Vision (plenary 4) 14.00 – 16.00

1. ECR vision in practice 14.00 Luc Vandevelde , apparel, ECR

2. Key note speaker 14.30

3. CEO panel debate (conference co-chairs) 15.00

4. Closing Sir Terry Leahy & Franck Riboud15.40

5. End 16.00

CEO’s

• Sir Terry Leahy (Tesco) Opening confirmed• Franck Riboud (Danone) Opening confirmed• Pierre O. Beckers (Delhaize) Welcome confirmed• Lee Scott (Wal-Mart) confirmed• Hans J. Körber (Metro) confirmed • Luc Vandevelde (Marks & Spencer) Vision confirmed

CEO’s to be included

• Doug Daft (Coca-Cola) confirmed• Anders Moberg (Ahold) confirmed• Roger Deromedi (Kraft Foods) confirmed• Tim Smucker (R.J. Smucker) confirmed• Sean Summers (Pick ‘n pay) confirmed• Pierre Everaert (Interbrew) confirmed • Antony Burgmans (Unilever) to be conf.

CEO’s to be included

• Christian Couvreux (Casino) invited• Jef Colruyt (Colruyt) invited• Peter Brabeck (Nestlé) invited• James Kilts (Gillette) invited• Claude Hauser (Migros) invited

Our quality checks

• Do we deliver against our objectives?

• What is new?• What is really happing in Europe?• Where is the collaboration?• What can a middle manager take home and start working on? • Is there enough meat for every target group?

• Are titles and content descriptions appealing enough?

Planning

12 December slot facilitators and co-chairs to be briefed15 December information to submitters

15 January slot outline to be finalised by slot facilitators18 January draft second announcement22 January conference group to approve draft and discuss

first story boards1 February Second announcement out and on website

February-May Speaker and slot lead management for final programme