The $1.3 Million High-Flying HEXO+ Crowdfunding Case Study In the medical field when a person dies under mysterious circumstances autopsies are almost always conducted to catch the culprit. In business big wigs sit down after failed projects to discuss strategies, find fault and often even push powerless colleagues under the bus. But why in our vast wisdom as a species do we so improperly fail to take advantage of the success models all around us? How often do you hear of case studies and post- mortems on the most influential and accomplished individuals and businesses in order to uncover what makes these high achievers tick and perform at such outstanding levels? Today let’s try it. Let’s look at one of the most historically successful and well executed Kickstarters of all time to unlock the methods and strategies employed by one of crowdfunding’s champions of change and innovation. Creating a Killer Kickstarter Campaign The first thing anyone notices about a crowdfunding campaign is almost always the thumbnail. That little preview which shows the product or gets backers excited to click and check out your project is absolutely critical to creating a successful campaign. You need the ability to pull in organic Kickstarter fanatics in addition to your own loyal and devoted network if you’re looking to succeed. So work to get potential backers on your page as quickly as possible. As you can see in the HEXO+ campaign they did a smashing job of selling the drone before backers even arrived. From an exciting HD action shot of a pretty sexy quadcopter to the sneaky product placement of the GoPro camera the Squadrone System team immediately got the tech and artsy individuals of Kickstarter compelled to click.
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The $1.3 Million High-Flying HEXO+ Crowdfunding Case Study In the medical field when a person dies under mysterious circumstances autopsies are
almost always conducted to catch the culprit. In business big wigs sit down after failed
projects to discuss strategies, find fault and often even push powerless colleagues
under the bus.
But why in our vast wisdom as a species do we so improperly fail to take advantage of
the success models all around us? How often do you hear of case studies and post-
mortems on the most influential and accomplished individuals and businesses in order
to uncover what makes these high achievers tick and perform at such
outstanding levels?
Today let’s try it. Let’s look at one of the most historically successful and well executed
Kickstarters of all time to unlock the methods and strategies employed by one of
crowdfunding’s champions of change and innovation.
Creating a Killer Kickstarter Campaign
The first thing anyone notices about a crowdfunding campaign is almost always the
thumbnail. That little preview which shows the product or gets backers excited to click
and check out your project is absolutely critical to creating a successful campaign. You
need the ability to pull in organic Kickstarter fanatics in addition to your own loyal and
devoted network if you’re looking to succeed. So work to get potential backers on your
page as quickly as possible.
As you can see in the HEXO+ campaign they did a smashing job of selling the drone
before backers even arrived. From an exciting HD action shot of a pretty sexy
quadcopter to the sneaky product placement of the GoPro camera the Squadrone
System team immediately got the tech and artsy individuals of Kickstarter compelled to
click.
As if their epic images weren’t enough they nailed the headlines with compelling copy
which beautifully and succinctly shares both the story and experience of the HEXO
drone. This is extremely important in your own Kickstarters as well. You need to pull
people in with titles that tease and excite. Get backers begging to know more now.
Social Media Sells
In case you missed it take a glance back up below that beautiful drone. What you see is
amazing social media savvy. With 49,338 Facebook shares, I personally cannot recall a
campaign reaching such prolific sharing numbers. That is impressive, no amazing.
Getting people to fall for and love a campaign is a challenge but look at the results it
brings.
It is tough but not impossible to get backers, friends and family to really super share
your project and make it go somewhat super successfully viral. The biggest thing to