The 10 Laws for Selling Data Within An Organization

“THE NEW OFFICER ON BOARD”Chief Data Strategy Forum 2015

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Jeff Bodzewski

Chief Analytics Officer~20 years agency

SMS Poll

70% Are “confused,” “anxious” or “overwhelmed”

when they hear the term Big Data

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SMS Poll 2

32% Are eager to learn about big data in their own lives

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THE COMPANY WE KEEP

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HOW WE USE DATA

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COUNSELING CLIENTS

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10 Laws of Selling Data Within An Organization

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Speak Their Language1

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The Power of Free2

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Productize3

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Make It Easy for Them4

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Remove unnecessary or

superfluous barriers. It

prevents people from saying “yes.”

Resource v. Required5

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Proactively seek out

opportunities to demonstrate

value. Don’t wait to be forced upon others.

Only Get One Chance6

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Involve vs. Isolate7

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Make your audience or

customers part of the process. Foster a sense of ownership.

Look Beyond Organization8

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Seek different perspectives to

supplement your current thinking. Let your guard down.

Stay Close to the Money9

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Visibly Celebrate Wins

10

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3 To Do Today

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1

2

3

Develop and name a new product

Practice your elevator speech

Contact someone outside your organization

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Jeff BodzewskiChief Analytics Officer

[email protected]

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