THE TEN FACES OF INNOVATION BY: TOM KELLEY JONATHAN LITTMAN PRESENTED BY: Guruvayur Maharana PGDM-MARKETING
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
THE TEN FACES OF INNOVATION
BY: TOM KELLEY JONATHAN LITTMAN
PRESENTED BY:Guruvayur MaharanaPGDM-MARKETING
Set
Designer
Cross-Pollinator
Hurdler
Collaborator
DirectorExperienced
Architect
Caregivere
Storyteller
Experimenter
Anthropologist
DEVIL’S ADVOCATE
•Idea wrecker
•Assumes the most negative aspect
•Sees only the downside and problems
•Predicts the disasters in-waiting
PERSONAS
The learning persona
The organizing persona
The building persona
THE ANTHROPOLOGIST
THE EXPERIMENTER
THE CROSS-POLLINATOR
THE HURDLER
THE COLLABORATOR
THE DIRECTOR
THE EXPERIENCED ARCHITECT
THE SET DESIGNER
THE CAREGIVER
THE STORYTELER
CONCLUSION
The Ten Faces of Innovation by Tom Kelley is a book about the people who can play the role that is given to them or the persona that they can adapt. This book is not about great inventor or geniuses but about people who have worked in the front lines. Innovation does not happen by its own but comes up when all the ten personas are brought up together.
ANY QUERIES ???
A good listener never has any query.
Related Documents
