Thank You! Photo by Ville Tanskanen .

Thank You!

Photo by Ville Tanskanen

www.futuresgroup.com

Social FranchisingImproving Access to Primary Health Services among the Poor

A type of business model whereby a manufacturer or marketer of a product or service (the franchiser) grants

exclusive rights to local independent entrepreneurs (franchisees) to conduct business in a prescribed manner

in a certain place over a specified period

Fundamentals of Social Franchising Model

• Business approach for SUSTAINABILITY

• Each stakeholder must benefit

• Market research fundamental to future growth of the network

• Three tiered approach with a mix of full and fractional franchising

• Networks are not sustainable with only family planning services – the basket needs to be broadened

• Define target market

• Pricing based on ‘most frequent value’

• Linkages with existing government schemes

• Branding beyond just the logos

• Look for business model innovation

• Offering one-stop shop

• Franchisor role

Capacity building and training

Development of vendors and procurement at competitive prices

Regulating quality assurance systems

Marketing of the network

Fundamentals of Social Franchising Model

Photo by Suneeta Sharma

Hub and Spoke Model of Franchise Network in India

L0

L1

L1 L1

L1

L2

L2

L2

L3

L3

L3L2

L2

L2

L3

L3

L3

L0: Franchiser hospital (2)L1: Fully franchised units (70)L3: Partially franchised units (700)L4: Community level committees (10,500)

***Covering 70 districts

Network Performance (August 2007 – Jan 2009)

• Current network of 1369 facilities

• Deliveries – 9738

• ANC – 38640

• IUDs – 1900

• Sterilization – 534

• CYPs generated

Condoms – 14365

Pills - 17260

Photo by Gary Graves