Thank Bud It’s Friday • The Lounge Group Integrated Promotion Response
Thank Bud It’s Friday
Feb 01, 2016
Thank Bud It’s Friday. The Lounge Group Integrated Promotion Response. Your Brief. Create a platform that brings the creative idea to life through initiatives that sell more beer to the “Nicks” of Britain - PowerPoint PPT Presentation
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Thank Bud It’s Friday•The Lounge Group Integrated Promotion
Response
Your Brief• Create a platform that brings the creative idea to life through initiatives that sell more
beer to the “Nicks” of Britain
• Big ideas that bring to life the initiatives for Budweiser in 2011 and incorporates big off premise promotions
• Show how the idea is big enough to be activated in POC, in Nick’s life and online
• To succeed it should
• It should drive beer sales
• It should communicate your VBB and bring the creative idea to life
• It should feel big and focused
• Ideally it will take learnings from some of the executions around the world
• Budget £500,000
POC / Trade
ATL
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