Thang nguyen assignment_2

ARE YOU PAYING ATTENTION?

By Thang Nguyen

Instructor: Tina Seelig

In order to complete this assignment, I visited the following stores at Bay Brook Mall, Houston TX. I got 30% discount at Payless from learning Paying attention:

Shasa

H&M

Charlotte Russe

Payless

Dollar Tree

Hibachi Grill & Supreme Buffet

At Shasa, the

door is always

opened.

The balloons

look like the

hands waving

customers

“Please, come

on in!”

Most of stuffs

here are made

in US

I was trying to

see if there are

hidden cameras

on this ceiling

but I found none

Shasa makes the

ceiling like the

sky filled with

stars at night.

Below are the

shoes which

make me feel

like thousands of

people are

enjoying the

night there.

By doing this,

Shasa turns the

poles from

blocking areas

to central

display places

with feature

products

The way they

organize

products is

really attractive

Here is another

central display

place

Everywhere at

Shasa is easily

accessible

Since it is

clothing store,

most of clothes

are closed to

the fitting room.

Here is another

one too with the

same way they

organize the

products to

make it

consistent

The products

are organized by

functions at

display place

but by price in

other places

Price tags really

tell you how

much it costs for

each item there

Within 15

minutes I saw

about several

dozens of

customers came

in and about a

dozen of them

bought stuffs

here

The staffs here

have ages close

to the customers

and have no

uniform

I noticed that

the staffs talked

to customers

while they are

reorganizing

their stuffs

which made

conversations

start naturally

At H&M, the

doors are always

opened.

To me, the

letters and the

models at the

entrance really

helps identifying

who their

customers are?

The monitor

show the

security camera

at the entrance

too

The products

are organized by

set at central

display areas

All places are

easily to access

Similar to

Shasa, clothes

here are

organized near

the fitting room

In other places,

the products are

grouped by price

Big price tags

really tell you

how much it

costs for each

item there

All places are

easily to access

The pictures at

the counter is to

confirm who their

customers are?

The staffs here

have ages close to

the customers

and have no

uniform but have

H&M tags on their

shirts

There are many

customers coming

in but not as

many as at Shasa

and about 10 of

them bought

stuffs here

At Charlotte

russe, the doors

are always open

The security

cameras are not

visible

The ceiling and

the lights make

the place seem

to be bigger

The products

are organized by

functions and

prices

The price tag

helps identify

the price of

each item in the

set

The products

are organized by

functions and

prices

All products are

hung in movable

stations which

made me think

that they would

re-arrange the

stuffs here all

the time

All places are easily to access

The color at the check out can tell you about the customers.

The staffs are at the same age with customers.

There are many customers coming in but not as many as at Shasa and about 7 of them bought stuff here.

At Payless, the

doors are

always open

The security

cameras are not

visible

The nice thing is

the word, after

reading it, it

becomes only

…less! in my

mind.

Why does this

women smile

happily?

It could be she

got good shoes

with less price…

Aha!!!

This is a central

place right after

the entrance. It

is just too

simple and I did

not really look

at it.

The store is

small. However,

by arranging

into several

shelves side by

side which

makes the store

longer and all

places are easily

to access

This

arrangement is

very suitable for

a shoe store

The products

are organized by

functions. For

example, shoes,

boots, sandals

and for each

kinds of

customers such

as for kids, for

men, for woman

The prices are

tagged with the

products

I am not sure if

it is a trick but

the staffs came

and told each

customer that

they had 30

percent discount

for customers

who bought at

least 3 products.

It only happened

today.

You can see

many customers

bought stuffs

here

There were

some more

purchased at

least 3 products

And my family

too

The staffs here

is about 18 to 25

but the

customers are

from 3 to 40

year old

The staffs do

not wear

uniform

At dollar tree,

the door is

closed but the

name really tell

who their

customers are.

I like the green

color though

since it makes

me think of

something is

growing

The products

are organized by

functions since

everything here

is 1 dollar.

They have the

big signs telling

customers which

types of

products on a

specific place

All places are

easily to access

The aisles are

wide opened for

customers

moving their

carts around

The security

cameras are

visible on the

ceiling

They are ready

for the

Halloween. I

thing they

change this

according to the

seasons.

The customers

here are from 12

to 50 year old

The staffs here

are from 25 to

40 year old

The staffs wear the uniform

The counter is at the entrance.

The signs $1 are everywhere in the store to try to burn in the slogan into customers’ mind

There were not a lot of customers at the time I was there but most of them bought something before they left.

This is Hibachi

Grill & Supreme

Buffet

You saw this

scene right at

the entrance

The owner

seems to have

the sense of art

I like this, it

looks relaxing

According to

Asia people’s

belief, this is

used to attract

the customers

naturally

The ceiling looks

like the sky in a

nice sunny day

and the light is

like the sun in

that sky

Below are the

food which

make the

customers feel

the food is very

natural.

The counter is

on the side and

very different

from other

buffet places. It

is like in a bar.

The customers

here are from 3

to 50 year old

The staffs here

are from 18 to

25 year old

The staffs wear

uniform

The cameras are

not visible

To similar types of store, you will find so many similar things. However, if you pay attention, you will find the differences:

At Shasa, I found the way the staffs start the conversations with customers very unique.

At H&M, I found the letters of the name, the models and pictures are to identify its customers.

At Charlotte russe, the movable stations seems to be cool

At Payless, it could be only today 30% discount said verbally from the staffs to each customer