Thailand e-Landscape · Thailand e-Landscape By Pawoot Pom Pongvitayapanu • President of Thai E-Commerce Association • Founder & MD Rakuten TARAD.com • CEO of efrastructure

Thailand e-Landscape

By Pawoot Pom Pongvitayapanu

• President of Thai E-Commerce Association

• Founder & MD Rakuten TARAD.com

• CEO of efrastructure group

Speaker Profile

■ Social： Pawoot is Thailand IT and E-Marketing GURU. Now we be consultant for Government and big

corporate. All people accepted his online marketing knowledge and abilities.

■ Current：

■ Education： 2007 – 2009: Master Degree 2 : Executive MBA : Sasin Graduate Institute Chulalongkorn University

2000 – 2001: Master Degree 1 : Internet & E-Commerce : Assumption University

1993 – 1998: Bachelor Degree : Architecture : Rangsit University.

■ Name： Pawoot (Pom) Pongvitayapanu

■ Others： Published many educational books regarding E-Commerce & E-marketing ( more than 35 Titles)

and be guest speaker to University, Government and Private Sector

CEO & Founder e-frastructure inc.

Managing Director & Founder TARAD DOT COM Co ., Ltd. (Rakuten Group)

Director & Founder Winter Egency (TARAD Solution Co.,Ltd)

Director & Founder Zocial inc

President & Founder Thai E-Commerce Association

Columnist Bangkok Biz News Newspaper, SME Magazine

Teacher UTCC, Sriphathum, University.

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Group Structure

E-Commerce Service Digital Egency

• Largest B2C Shopping Mall in Thailand

• Advance E-Commerce Platform for

Business

• Online Payment Solution

Staff : 90 people

Share : Join with Rakuten Inc.

Found in 1999 Total Employee more than 200 staffs

• Online marketing, Strategy

• Social Network Expertise

• Online Marketing Tools &

Platform

• Media Planning

Staff : 55 people

• Big Data Company

• Brand & Social Network Analysis

• Data Mining and Researching

• Brand and Online Ranking

Staff : 27 people

One Stop E-Business and Total Solutions

Analysis & Research

•

• Search Marketing Company

• ROI driven for business

• Advertising & Media

Staff : 12 people

Payment

• Online marketing, Strategy

• Social Network Expertise

• Online Marketing Tools &

Platform

• Media Planning

Staff : 15 people

Search Marketing

Digital Marketplace

Price Comparison

• Product price comparison

• Data Analytics

• Quality traffic

Staff : 5 people

• Largest Software Marketplace

• Digital and IT product

Staff : 20 people

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Partner & Affiliated Group More in the Future

Super Commerce Generate Online

Sale

One Stop E-Commerce

• Full E-Commerce Outsourcing

• Build – Manage –Generate Sale

for business

• Channel Management

Staff : 10 people

57%

42%

32%

44%

51%

60%

46%

0%

10%

20%

30%

40%

50%

60%

70%

Indonesia Malaysia Philippines Singapore Thailand Vietnam US

% of People Who Have Made a Purchase on Their Phones

PARTICULARY WITH THE RISE OF SMARTPHONES,

E-COMMERCE ACTIVITIES ARE POISED TO ACCELERATE

Source: Our Mobile Planet, Google

46% US Average

In some Southeast Asian countries, a greater percentage of smartphone users

have made purchases on their phones than smartphones users in the US.

12 Million

Friends

Rakuten TARAD Line : Sale via Mobile

More than 1,372 order

TARAD Line TARAD m-Commerce (Mobile Site)

สมาคมผประกอบการพาณชยอเลกทรอนกสไทย กอตงวนท 19 ธนวาคม 2548 (2006)

“สงเสรมผประกอบการไทยใหใชพาณชยอเลกทรอนกสเปนเครองมอเพมประสทธภาพในการ

แขงขนทงในและตางประเทศ”

Many Events to Stimulate Knowledage and Community Many events

Thailand E-Payment Association (TEPA)

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Thailand E-Logistic Association (forming)

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3 Associations Working To Drive Thailand E-Commerce

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Thai E-Commerce Association

Thai E-Payment Association (Club)

Thai E-Logistic Association (Club)

รานคา Gadget

ไมมหนารานคาจรงๆ รานคาออนไลน 100% ยอดขายมากกวา

16 ลานบาท/ป

สรปภาพรวมของ Social Media ในประเทศไทย Summary Social Media in Thailand

35 Million User

Growth 34%

4.5 Million User

3.5 Million Active User

3.3 Million Clips

2 Million User Growth 29%

99 Million Content Growth 173%

33 Million User Growth 38%

**Summary and Data from Zocialinc.com, 2015

สงชอเวบใหลกคา กพรอมรบเงนทนท

www.Pay.sn/YourName

สง URL ของเวบไซตรบช าระเงนของคณเอง ใหลกคาทางชองทางออนไลนตางๆไดทนท เมอลกคาคลก กเขาสหนาช าระเงนของคณทนท

การน าระบบนไปใช งายมากๆ

วางไวหนา Facebook, Instagram ไดเลย

http://pay.sn/pamb

สงลงคไปทาง Chat ไดเลย

สงผาน Line ใหลกคาช าระไดเลย

สงผาน Facebook Chat

PaySocial ใชบรการฟร.! ท

www.pay.sn

สมครผานมอถอไดเลย หรอตดตอท 02 541-4100, 086-545-1765

ใน Android Google Play กดคนหา “PaySocial”

Soon.!

Global E-Commerce Case Study

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Support 27 languages

Free Shipping All Over the World

LightInTheBox, a publicly-traded Beijing-based ecommerce company. LightIntheBox CFO Robin Lu told me in an interview: "We are very close to the manufacturers. Any individual consumer, from anywhere in the world, if they order something through our website, they can pick it out from the manufacturer, which means the consumer is more flexible than purchasing from Wal-Mart. You can buy anything you want."

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Huawei เผยกลยทธอคอมเมรซรนราคาถกกระตนยอดขาย พา Honor ทะล 20 ลาน

พอคาคนกลางเตรยมสญพนธ (บางกลมอตสาหกรรม)

มลคาสอโฆษณาออนไลนของไทย

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เตบโตขน 44% มลคารวม 6,115 ลานบาท

สงทนาสนใจ.!

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เงนโฆษณาออนไลนมากกวา 40% (2,446 Mb) ออกไปตางประเทศ

เราจะท ายงไง?

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Kob Kun Kub (Thank You)

Pawoot (Pom) Pongvitayapanu • President of Thai E-Commerce Association • CEO of efrastructure group • Founder & MD Rakuten TARAD.com

E-Mail : [email protected]

Let’s connect after this • Facebook.com/pawoot • Instagram.com/pawoot • Twitter.com/pawoot