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Thai Airways International Public Company Limited
By:
Miss. Narisara Kaewnongkhoon 115710509141-4 No.2
Miss. Natawadee hayeesamaair 115710509142-2 No.3
Miss. natsinee suklue 1157105091448 No.5
Miss. Thunyarat Kittiwaranyoo 115710509147-1 No.8
Miss. Sirapat Suaklin 115710509154-7 No.14
Mr. Nuttadach Boonrattanaprasert 115710509167-9 No.26
Miss Autcharaphan Kleawkla 115710509176-0 No.31
Miss. Tararat klaharn 115710509177-8 No.32
Miss. kochakorn kaewngam 115710509180-2 No.35
Miss. Papitcha Sansaward 115710509181-0 No.36
Miss. Tipanan Ninpanan 115710509193-5 No.48
Rajamangala University of Technology Thanyaburi
2015
Table of Contents
List of Illustrations
Executive Summary
DeteeminingCharlestions’ Perceptions of the Cruise Industry
The Problem
The Purpose
Scope of Analysis
Delimtations
Limitations
Definition
How the Study was conducted
Secondary Data
Primary Data
Downtown residents
Downtown merchants
Data Analysis
What the Study Revealed
Guides for Waterfornt Development
Knowledge of Current Economic Impact
Attitudes about Projected Economic Benefits of Terminal Relocation
Personal and Business Experiances
Impact of Terminal Relocation on Quality of Life
Summary
Conclusions
Recommendations
Works Cited
Appendix A. Data Collection Instruments
Text of Email Transmittal Message to Merchants
Transmittal Letter to Residents
Questionnaire for Merchants and Residents
Chapter 1
Executive Summary
Thai Airways International Public Company Limited (TAC) is a state enterprise under the
Ministry of Transport in the commercial aviation in the country and between countries in the
national carrier, in particular, to the company compete with other countries in the world, and is
the government can make a profit, has always been and was also named in various areas to be in
the world's leading airlines.
1.International Marketing, In 1963, Thai Airways open the first office in Copenhagen,
Denmark. And in 2010 office in the country’s 76 branches in 38 countries, spanning five
continents around the world. However the company also encourages its human resources to
acquire new skills and attain international standards of professionalism. Thai Airways contributes
to the advancement of all types of technology related to the world's commercial aviation industry. Finally, the company aims to play a part in spreading awareness around the world of the
uniqueness of Thai culture, its customs, and traditions.
2.National Marketing, Thai Airways was established by a joint venture contract between
Aerial Transport of Siam (TAC) and Scandinavian Airlines System (SAS) on august 24, 1959, the
objective is to the international airline business. And registered as a limited liability company in
1960 also 2 million bath registered capital, 70% of Thai Airways and 30% of Scandinavian
Airlines System. In 1977, Thai Airways bought all the share of SAS, according to the resolution
of the Minister and transfer of shares purchased to the Ministry of finance’s a joint shareholders.
So,Thai Airways as the airlines of actually Thai people.
The business operator of the transport of passengers, DMS and Mail Commercial
Department, linking major cities of Thailand to cities around the world, on the flight chartered
and through networks of partners for the plane was a Suvarnabhumi Airport is the center of route
network.
3.Local, HEAD OFFICE: Thai Airways International Public Company Limited 89
The country has a national airline serving internationally. Thailand government has
established in the year 2503. Thai Airways International, a joint venture between the companies.
Thailand Tourism Co. Airlines, Scandinavian Airlines System, the first international airline to
operate the company. Supported the administration. And technical Airlines, Scandinavian
Airlines. Systems on March 29, 2503, the Company was registered as a limited company. With
initial registered capital of 2 million baht Thailand Aviation Company Limited holds 70 percent
and the airline Scandinavian Airlines System holds 30 percent of the share capital.
Thai Airways International The airline is operated by Thailand Thailand company
limited is a leading national airline in Asia and is the country's national airline, currently in
Thailand. Fly both domestically and internationally through registration. When March 29 2503
synergism and have made international flights to Hong Kong on May 1, the first 2503 (1960) has
come into registered securities in July 19 throughout 2534 (1991) kanbuen line until now,
Thailand has taken over 50 years, as airlines have long ranked at age 39 of the world.
Thai Airways International has flown long-distance trails without stop in a variety of
routes, such as route Bangkok - Bangkok - Los Angeles, London. Bangkok - Brisbane and
Bangkok - Athens, which is the direct route as far as possible The airline also received numerous
awards from the past to the present. The award by the World Health Organization on hygiene on
the plane.
The company's vision.an airline customers choose first. Provide excellent services with
Thai Charm.
The Problems
Thai Airways company's problems, the losses caused by the Administration that has
problems in the market. That is not able to adapt to keep pace with competitors and situation
factors into economic affected quickly enough. There is also a delegate to the plane, but could not
find the passenger has increased according to the number of seats increases.
The most problems from higher cost competitors make it difficult to compete in the
market. In order to compete, the company must reduce costs, especially fixed costs, such as staff
salaries, there is information that the majority of staff are employed at the old employment
before 2005, approximately 20000 people than aviation taxes to leave Thailand, approximately
1500 million baht salary every year. Doesn’t include wages higher than competitors. There are
approximately 30-40%, and etc. Including the value of entertainment executives.
The purpose of the Thai Airway company
The main objective In order to raise funds from the private sector. This will enable THAI
Potential competition in the commercial. As well as the public and employees. He is part owner
of national airline company. Listed on the Stock Exchange of Thailand on July 19, 2534 retained
earnings by converting them into shares of the Company.
With a registered capital of Baht 13,000 million and the capital increase. Another new
registered capital of Baht 3,000 million, a total of 16,000 million baht to 14,000 million baht was
paid by the Ministry of Finance. Holds 79.5 percent and 13.4 percent of Bank holds the remaining
7.1 percent distributed to investors.
Both at home and abroad including employees on 20-21 November 2546, the Company
offered shares to the public the amount of 442.75 million shares by the Cabinet on March 14,
2543 on August 20, 2545 and on September 16, 2546 by a share offer. The shares to 285,000,000
shares and 157,750,000 shares of treasury stock by the proceeds of the offering, the Company
will be used to invest in the airport. Product updates on a plane and working capital of the
Company.
Scope of analysis
Of three factors:
1. Why Thai Airways is the national airline of the name?
2. Thai Airways also has to deal with competition?
3. What makes Thai Airways achieved and sustained to this day?
In addition, Thai Airways not only take into account the economic growth and companies alone,
but also take into account the provision of air transport services fully integrated inside. And
international with a focus on safety standards. Convenience A quality service with a unique
Thailand. To deliver valuable products and high reliability. As well as reinforce the impression,
and good relationships with customers
•. With good corporate governance standards. To create sustainable growth for the
organization and generate a return on investment that the shareholders
• strengthen the organization of learning. Aware of the importance to our customers.
Strengthening the capacities, skills and responsibilities. As well as increase engagement. For
employees working at full capacity
• Support and promote social and environmental responsibility. As a national airline.
Limitations
The Company also has operations in and support the air and a business unit and include
• The service, products and to prepare for the before and after their
• The number of foods and beverages during the journey.
• The maintenance of aircraft.
• The services of the plane.
• The sales tax free on an airplane, and the souvenir
• The services of travel and tourism
• The services, training and service providers (in).
• The services of workers (joint).
• The fuel (in).
• The service, the distribution system and the joint venture.
Delimitations
Thai Airways International Public Company Limited, a state enterprise under the
Ministry of Transport. Serving business aviation. As the national airline of Thailand. The flight
operations from Suvarnabhumi Airport, Thai airways is also established of the Alliance flight.
Star Alliance, A major shareholder in Nok Air and launched the airline Thai Smile Air.
Thai Airways currently flies direct to 71 of the 55 countries in four continents.
Suvarnabhumi Airport with a squadron of over 92 aircraft, Thai airways is among the first airline
in Asia. The flight route Bangkok - London (Heathrow Airport Heathrow) also received the
International Award of Excellence from the World Health Organization's health on the plane.
Definitions of terms
Thai Airways International Public Company Limited is a national enterprise subordinated
to the Ministry of Transport. It is a public company registered in The Securities Exchange of
Thailand since 1991. We operate the airlines business that transport passengers, goods, parcels and
postal through air transportation via Thai major cities to the primary cities around the world. From schedule flights to charter flights and through our alliances with Suvarnabhumi Airport as
the main hub for all flight routes.
Vision and Value As the national airline, we announce our vision to set our goal to public
and use it as the guideline for all units to achieve the same goal “The First Choice Carrier with
Touches of THAI”. While focusing on building shared value to raise the main value e.g. focus on
customer satisfaction building, operation under effective capital and budget through flexibility to
support the change of circumstance in business operation and to create a response to confederate
with balance. We announce our mission to show our determination and ask all confederates to
perform as follows
▪ To serve a holistic airfreight for domestic and international markets while focusing on
standard, safety, convenience and service that reflect Thai identity to deliver the valuable and
dependable products along with strengthen impressions and good relationship with customers.
▪ To supervise the business according to international standard to create a sustainable
growth to the organization and create high revenue to shareholders
▪ To create a strong culture of the organization of learning, to realize about customers’
importance and to strengthen the abilities, skills and responsibility along with accumulate
organization relationship with its employees to bring the best out of all workforce.
▪ To help, strengthen and response to society and environment as a national airline.
How the study was conducted.
Summary of project operation.
From research and data collection for the implementation of this project. The study,
researching the internet. For information gained from the study will be useful and meets the
objectives of this project are accurate and complete as possible.
To perform the duties of a job well done by the division and the data were arranged
orderly and complete.
Chapter 3
Secondary data
1.Revenue Breakdown for the Company and Its Subsidiaries
Thai Airways International Public Company Limited, a state-owned enterprise under the
administration of the Ministry of Transport is a national carrier of the Kingdom of Thailand.
It operates domestic, regional and intercontinental flights from its home base in Bangkok to
key destinations in Thailand and around the world. The Company’s operation is separated
into its air transport service, business units and other activities.
At the core of on time performance of each flight lies in the massive effort from all
supporting operations to provide the highest level of comfort, ease and safety in getting
passengers and cargo to desired destinations within the shortest time period which is key to
enhancing overall customer confidence in THAI.
2. THAI : THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED
Financial Statement
This Financial Statement devided into three main parts
1) Statement of Financial Position
For foreign listed company (Secondary Listing), financial statement data follows the standards of
the home exchange.
1) Statement of Comprehensive Income
For foreign listed company (Secondary Listing), financial statement data follows the
standards of the home exchange.
2) Statement of Cash Flow
For foreign listed company (Secondary Listing), financial statement data follows the
standards of the home exchange
3. Shareholders
Thai Airways International Public Company Limited (the Company) with the registered capital
and paid-up capital.
Registered Capital of 2,698,900,950 shares with a par value of 10 Baht per share or a total of
26,989,009,500 baht
Paid-up Capital of 2,182,771,917 shares with a par value of 10 Baht per share or a total of
21,827,719,170 baht
Free Float As of 10/03/2015
Minor Shareholders (Free float) 109,241
% Shares in Minor Shareholders (% Free float) 46.84
Overview As of 10/03/2016 Rights Type : XM
Total Shareholders 109,143
% Shares in Scripless Holding 83.41
Ranking Major Shareholders Number of
Shares Percentage
1 MINISTRY OF FINANCE 1,113,931,061 51.03
2 VAYUPAK FUND 1 BY MFC ASSET
MANAGEMENT PCL.
165,037,582 7.56
3 VAYUPAK FUND 1 BY KRUNG THAI
ASSET MANAGEMENT PCL.
165,037,582 7.56
4 THAI NVDR COMPANY LIMITED 69,496,882 3.18
5 GOVERNMENT SAVING BANK 46,409,885 2.13
6 STATE STREET BANK AND TRUST
COMPANY
20,178,019 0.92
7 EAST FOURTEEN LIMITED-
DIMENSIONAL EMER MKTS VALUE FD
17,012,811 0.78
8 STATE STREET BANK EUROPE
LIMITED
16,854,355 0.77
9 MR. EAM ARCHAVAKULTHEP 15,790,000 0.72
10 MR. VICHAI KANATHANAVANICH 14,724,100 0.67
Thai Airways International Public Company Limited ( has registered capital and paid-up
capital. Par value of 10 Baht per share, including a number of major shareholders and minority
shareholders with shares held.
4. Dividend
Companies Act 2535 prohibits public companies pay dividends. If the accumulated loss.
Although the company will be profitable in the years that followed. In addition, the companies
Act 2535 and Articles of Association requires that the Company is required to allocate a portion
of the net income reserve of at least 5 percent of its annual net profit, less any accumulated losses
brought forward (. if any) until the reserve is not less than 10 percent of the share capital of the
company.
X-Date Payment Date Dividend per Share(Baht) Operation Period
No Dividend 01/01/14 - 31/12/14
No Dividend 01/01/13 - 31/12/13
13/03/13 10/05/13 0.50 01/01/12 - 31/12/12
No Dividend 01/01/11 ‐ 31/12/11
11/03/11 20/05/11 1.25 01/01/10 ‐ 31/12/10
31/03/10 27/05/10 0.25 01/01/09 ‐ 31/12/09
No Dividend 01/01/08 ‐ 31/12/08
18/04/08 09/05/08 0.45 01/10/07 ‐ 31/12/07
07/01/08 25/01/08 1.80 01/10/06 ‐ 30/09/07
05/01/07 26/01/07 1.65 01/10/05 ‐ 30/09/06
03/01/06 20/01/06 1.50 01/10/04 ‐ 30/09/05
Table dividends to shareholders in the year. Board of Directors the company may offer
Annual Dividend The dividend must be approved by the General Meeting of Shareholders of the
company. Plans to offer shareholders an annual dividend of not less than 25 per cent of profit
before gains or losses on foreign exchange. The consolidated financial statements, depending on
the plan. The necessity and appropriateness in the future.
5. Historical Trading of Thai airways
Securities representing part ownership in a company. Stock Quotes changes in market
conditions. Factors is affecting stock prices include Turnover of the company or the industry. By
the Stock Quotes of the company is divided into price by High value, low price, The amount
changes each day and Total value
The return on investment in securities in multiple formats, such as profits from securities
trading, Dividends and rights to subscribe for new shares. Investors will get more return. As long
as corporate earnings are good. And the stock price has increased In addition, the internal and
external factors will have an effect. The volatility of the share price. Can reduce the risk by the
feasibility study of the company in the past and forecast future trends.
6. Ticket prices, Thai Airways International, the year 2016.
The total Thai Airways, the issue of up to 31 March 2016 and up to 2017, the company ทีจี
and distributes free 191 Co., Ltd. is incorporated in the face, you can check prices or call
026520688 the Thai Airways, if the reserved for a long period of time, or more than 45 days to
fair value of approximately 30 %. Please ask at every once in a while, before we book
ASIA
Route - Goal Price ticket
THB
Ticket prices
THB
BKK - MDL Mandalay International
Airport Check 3,620
BKK - KUL Kuala Lumpur International
Airport Check 4,615
BKK - PEN Penang International Airport Check 4,615
BKK - MFM Macau International Airport Check 5,450
BKK - SIN Singapore Changi International
Airport Check 5,640
BKK - RGN Yangon International Airport Check 5,665
BKK - LPQ Luang Phabang International
Airport Check 5,760
BKK - PNH Phnom Penh International
Airport Check 5,760
BKK - VTE Wattay International Airport Check 5,760