MARCH 2020 5 TH NEW ON NEW 2020 SPRING DUOS WITH A REDKEN INTEGRATED DIGITAL EXPERIENCE NEW 2020 SPRING DUOS With a Redken integrated digital experience INTRODUCING TWO BRAND NEW BREWS STYLING PRODUCTS! High Hold Pomade and Liquid Matte Paste SEE THE LIGHT WITH REDKEN LIGHTENERS Get your dose of the best lighteners this month only! REDKEN COLOR TOOLS High quality branded tools for every colorist’s needs THE DIRECTOR’S CUT By Terry Ritcey, National Education Director
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TH NEWON 5 - iconbc.com · MARCH 2020. 5. TH. NEWON. NEW 2020 SPRING DUOS. WITH A REDKEN INTEGRATED DIGITAL EXPERIENCE. NEW 2020 SPRING DUOS. With a Redken integrated digital experience
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MARCH 2020
5TH
NEW ON
NEW 2020 SPRING DUOSWITH A REDKEN INTEGRATED DIGITAL EXPERIENCE
NEW 2020 SPRING DUOS With a Redken integrated digital experience
INTRODUCING TWO BRAND NEW BREWS STYLING PRODUCTS!
High Hold Pomade and Liquid Matte Paste
SEE THE LIGHT WITH REDKEN LIGHTENERS
Get your dose of the best lighteners this month only!
REDKEN COLOR TOOLSHigh quality branded tools for every colorist’s needs
THE DIRECTOR’S CUT By Terry Ritcey, National Education Director
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WITH A REDKEN INTEGRATED DIGITAL EXPERIENCENEW 2020 SPRING DUOSWHAT IS NFC (NEAR FIELD COMMUNICATION)?A new way of establishing communication between two electronic devices (usually involving a smartphone) by bringing them within 4 cm of each other
WHERE IS NFC USED?• CONTACTLESS PAYMENTS
• FILE SHARING
• SECURITY
• KEYCARDS
• MARKETING INFORMATION
GIVING THE CONSUMER THE ULTIMATE REDKEN RETAIL EXPERIENCE WHEN THEY
TAP THEIR PHONE AGAINST THE BOX!
DIGITALLY ENABLED PACKS!
TAP YOUR PHONE AGAINST THE BOX, AND FILL OUT THE INFORMATION REQUIRED TO ENTER THE CONTEST!
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UP TO 33% OFF THE BEST OF REDKEN HAIRCARENEW 2020 SPRING DUOS
1 ALL SOFT SHAMPOO 300 ML 1 ALL SOFT CONDITIONER 250 ML
1 EXTREME SHAMPOO 300 ML 1 EXTREME CONDITIONER 250 ML
1 COLOR EXTEND SHAMPOO 300 ML 1 COLOR EXTEND CONDITIONER 250 ML
1 FRIZZ DISMISS SHAMPOO 300 ML 1 FRIZZ DISMISS CONDITIONER 250 ML
CLASSICPRESCRIPTIONS
PREMIUMPRESCRIPTIONS 1 ALL SOFT MEGA SHAMPOO 300 ML 1 ALL SOFT MEGA CONDITIONER 250 ML
1 COLOR EXTEND GRAYDIANT SHAMPOO 300 ML 1 COLOR EXTEND GRAYDIANT CONDITIONER 250 ML
1 COLOR EXTEND BLONDAGE SHAMPOO 300 ML 1 COLOR EXTEND BLONDAGE CONDITIONER 250 ML
1 COLOR EXTEND MAGNETICS SHAMPOO 300 ML 1 COLOR EXTEND MAGNETICS CONDITIONER 250 ML
1 NEW COLOR EXTEND BROWNLIGHTS SHAMPOO 300 ML 1 NEW COLOR EXTEND BROWNLIGHTS CONDITIONER 250 ML
SAVE 25% SAVE 25%
NATURE+SCIENCE PRESCRIPTIONS 1 ALL SOFT NATURE+SCIENCE SHAMPOO 300 ML 1 ALL SOFT NATURE+SCIENCE CONDITIONER 250 ML
1 COLOR EXTEND NATURE+SCIENCE SHAMPOO 300 ML 1 COLOR EXTEND NATURE+SCIENCE CONDITIONER 250 ML
1 EXTREME NATURE+SCIENCE SHAMPOO 300 ML 1 EXTREME NATURE+SCIENCE CONDITIONER 250 ML
SAVE 33%
NYC CRAFTED. BARBER INSPIRED.
INTRODUCING! TWO BRAND NEW STYLING PRODUCTS
HIGH HOLD POMADE MAXIMUM CONTROL/SHINE FINISH
BENEFITSYou can now tame even the most unruly hair. Our strongest pomade yet has a sleek, shine finish.
Smooth distribution while holding style in place with positive shape memory to last all day
LIQUID MATTE PASTE MEDIUM CONTROL/NO SHINE
BENEFITSRedken Brews liquid matte paste easily distributes through hair, delivering light moisture and a matte finish to styles.
Matte finish Easy distribution due to creamy consistency Moisturizes while holding styles in place
SILVER BOWL MEASURING CUP MINI SPATULA MINI WHISK EDGING BRUSH BLURRING BRUSHAPPLICATOR BOTTLE
BEST SELLERS: OTHER TOOLS
NEW LIQUID MATTE PASTE AND HIGH HOLD POMADE
LIQUID MATTE PASTE is a great addition to the Brews styling line that provides medium control. It glides through the hair in seconds and provides all-day matte finish.
HIGH HOLD POMADE is a styling pomade that offers maximum hold with a shine finish all while being easy to distribute throughout the hair.
HOW DOES HIGH HOLD POMADE DIFFER FROM THE OTHER MAXIMUM HOLD STYLING PRODUCTS IN THE CURRENT PORTFOLIO? High Hold is a pomade with a shine finish. The other styling products in the maximum hold portfolio are as follows:
Work Hard – Molding paste; natural finishOutplay – Putty; matte finishStand Tough – Gel; high shineHairspray – Spray; natural finishClay Pomade – Pomade; gritty finish