Text in the city mobilehealth11

‘Text in the City’

Katie Malbon MD, MBChBMount Sinai Adolescent Health Center, NY

Mobile Health 2011, Stanford, CA

KNOWING your

audience

KNOWING your

audience

What really works in changing behavior is……

We KNOW about adolescent development

We KNOW they are texting

A typical American teen

sends 1500 text messages per

month

A typical American teen

sends 1500 text messages per

month

88% of teens with cell phones use it

for texting

88% of teens with cell phones use it

for texting

70% of 17yo text daily

70% of 17yo text daily

Pew Internet and American Life Project 2009

ChatChat

HealthbyteHealthbyte

Birth Control Reminders

Birth Control Reminders

‘Text in the City’

Questions

BC Reminders

The Healthbyte

6 month dataJanuary - June 2010

Daily Birth Control reminders

35

Weekly Birth Control reminders

14

Healthbytes 72

Number of questions sent in to ‘Chat’

493

Unique users 291

Subject of chat questions

Birth Control

Does it work?

Identifies gaps in patient education

Identifies gaps in patient education

Most users send more than one question

Most users send more than one question

70% find it extremely

useful & easy to use

70% find it extremely

useful & easy to use

Up to 150 questions/

mo

Up to 150 questions/

mo

Acknowledgements

Thanks to Sasha Clifton, a Harvard Medical student who helped me launch the pilot, and Dr. Angela Diaz and Dr. Anne Nucci for allowing me to start this program in their clinic.

www.textinthecity.posterous.comwww.twitter.com/TextintheCityNY

Thank you