Texas Scottish Rite Hospital for Children: Unscripted: In our patients' voices, presented by Marley Goudge

Member Meeting 2October 25, 2016New York City

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Texas Scottish Rite Hospital for ChildrenMarley Goudge

Unscripted: In our patients’ voices

Marley Goudge

@txscottishrite @marleygoudge

• Leadership buy-in • Clear direction • Quality of patient stories • Turnaround time • Purpose • Reaching our audience • Small budget

Before

Focus Medical/Research

Audience Whoever will listen

Finding stories Reactive

Video length Avg: 4:45

Distribution YouTube

Production time Long

Format Scripted

• Shift in hospital landscape • Desire to stay relevant • Buy-in from senior leaders • Launch of brand campaign • Opportunities on social

media

Before After

Focus Medical/Research Building the brand

Audience Whoever will listen CFMO

Finding stories Reactive Proactive

Video length Avg: 4:45 Avg: 1:54

Distribution YouTube Facebook, Twitter, YouTube

Production time Long Short(er)

Format Scripted Unscripted

• Why does this work? • Honest • Relatable • Imaginative

Reputational

Seasonal

Informative

Just For Fun

• Use existing footage • Ask yourself:

• What did you overlook the first time?

• Can this stand alone? • Is there a theme?

• Extend the life of content

• Identify opportunities • Know your audience and

how to reach them • Create content that is timely

and relevant

To see our videos and other content, visit:

Facebook.com/tsrhc

@TxScottishRite

YouTube.com/tsrhchildren

health.socialmedia.org/meetings

Member Meeting 2October 25, 2016New York City

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