TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch Ticket Information Date Completed 10/ 30/ 2017 Game# 1742 _ _ Confirmed Packs Game Name Lucky 71 Active Packs 2, 822 Quantity Printed 7, 339, 575 1 Warehouse Packs 17, 992 Price Point 51 Returned Packs 182 Start Date 6/ 5/ 20171 Printed Payout Percentage 67 98% Top Prize 100, 000 Percent Sold 73 12% Number of Top Prizes Remaining 3 Number of Weeks Out 21 Current Game Sales Analysis TANGIBLE COSTS Expenditure Impact: Cost to print tickets 214, 242 Actual ticket production costs Prize payout expense 17, 745, 330 Data from Instant Ticket Tier Liability screen in ES Estimated Direct Costs 17, 959, 572 TANGIBLE BENEFITS Revenue Impact Estimated sales 26, 833, 486 Based on# of tkts printed, times % sold from DaVinci report, times the price point Total Estimated Benefits $ 26, 833, 486 Excess of Revenue over Expended $ 8, 873, 914 INTANGIBLE POSITIVE BENEFITS Allows for open bin space for new games at same price point with higher average weekly sales Allows retailers to return inventory to TLC that is not selling thus releasing their financial burden INTANGIBLE NEGATIVE BENEFITS There are still valuable prizes remaining in this game Assumptions Estimated sales revenue is calculated based on the number of tickets printed times the percent sold from the DaVinci report The percent sold amount is based on pack settlements Some partial packs could be returned thus slightly reducing the sales revenue amount reported above Weekly Sales Comparison Information Previous 3 Weeks Sales from DaVinci Most recent week sales 456, 125 Next week 498, 565 Next week 567, 825 Avg Weekly Sales Current Game 507, 505 Avg Weekly Sales$ 5; 5M - 9. 991M Qty 1, 846, 165 Percentage Of Variance In Sales 73%° Page 1
7
Embed
TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis · TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch Ticket Information Date Completed
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
TEXAS LOTTERY COMMISSION
Scratch Ticket Game Closing AnalysisSUMMARY REPORT
Scratch Ticket Information Date Completed 10/ 30/2017
Start Date 6/ 5/ 20171 Printed Payout Percentage 67 98%
Top Prize 100, 000 Percent Sold 73 12%
Number of Top Prizes Remaining 3 Number of Weeks Out 21
Current Game Sales AnalysisTANGIBLE COSTS
Expenditure Impact:
Cost to print tickets 214, 242 Actual ticket production costsPrize payout expense 17, 745, 330 Data from Instant Ticket Tier Liability screen in ES
Estimated Direct Costs 17, 959, 572
TANGIBLE BENEFITS
Revenue Impact
Estimated sales 26,833,486 Based on# of tkts printed, times % sold from DaVinci report,
times the price point
Total Estimated Benefits $ 26,833,486
Excess of Revenue over Expended $ 8,873, 914
INTANGIBLE POSITIVE BENEFITS
Allows for open bin space for new games at same price point with higher average weekly salesAllows retailers to return inventory to TLC that is not selling thus releasing their financial burden
INTANGIBLE NEGATIVE BENEFITS
There are still valuable prizes remaining in this game
Assumptions
Estimated sales revenue is calculated based on the number of tickets printed times the percent sold from the DaVincireport The percent sold amount is based on pack settlements Some partial packs could be returned thus slightlyreducing the sales revenue amount reported above
Scratch Ticket Game Closing AnalysisRECOMMENDATION AND APPROVALS
Instant Ticket Information
Game# 17421 Printed Payout Percentage 67.98%
Game Name Luck 7 Actual Payout Percentage 66. 13%
Percent Sold 73. 42% Number of Weeks Out 21
Average# of Weeks for 85% Sell- through for Same Price Point Game With Similar Print Run 19
Recommendation
E Based on the findings in this Summary Report, I am recommending closing the above game
0 1 am recommending closing the above game based on the below business reason( s)
QL_6_,)I( A' j i_3 0 b 7Instant Product Coordinator Date
q1AProducts Manager Date
By signing below, I agree with the recommendation of the Products Department Staff to close the above game
6\3\\ NLottery Oper i s Division Director Date
Kxlc Ej I I to
ControllerIIDI Date
t
Executive Dire t r ate
Page 2
yOOOC_i'
ttNOhO'_tWOA-.
fOO9cfNO9: tMOA'
tOp
MO'—c5--
tOo- frntDOA'.-
OM
fNOV.
O-(.
V--
6
M6: !(OV:
fMO:: MO- h- OO, ( O
hO' OOp
hO0:
IS
OV
NfNVJNhVO: dNNOOu0OO OOOO OO OOO O OOOOOOOot0O
O' OON O O O OOO OO 0 O O
M0U)V rnrn OVNIQ V O h 0 NI N: NO0
OIOO0]N N V. co
0MO0OwNN
rnO
W. 9; 9 d
6 NcV: cV M
p O O O. O O. p O: O O O O' O O O O. O O O O O. O O O._-0 O O O' 0 0 0 O.O O O' O O' O. o O O, 0 0 0 0 0 0 0 0 O- O: O O- O O O . O O' O. O O O O
N g- O O' . O N: O N O O O: O O O- O O- O O' O O O O V ( O; Oo. m' w o0. rn 00: ' O 0 0 N' O- h' : h' M: 0- N: N V: V 0 O t0 Vrn- 0 rn' m 0: 0- - O rn 0 N. W rn ( O. N' O. 0' O. rn- O. M h. O t0 O- M'. ( 0 0 - O
N: M N N- o ( M(pp' M- O' O: N m - T W M rn V. o 0 0
OMI: 0 m'
0. O O O O O. O O. O O: O. 0 0 0 0 O O. O- O O O- OO O O: O O O. O O O O O O. O O. O: O. O' O. o 0 0 O 0 0 0 0 0 0
N M N6 N- O : Ol N: O. O to O O O O' O O. O OO O' O O ON O: O O N O- V'OV V N N N h. O' t0 h 0. h.
O- N. N: V-
m
M to V N- N ( D' V M' O rn M- h- O: 0 a7 h 0' h h N 0.rn' M - M. m- O O rn: W t0 M OOOrnN rn
M M- N V- h V- M N O N M ( 6f0 ((l: V M 0 h-O- - 0. M h rn rn A-M. V V M:
f9. M < 9 f9 ( 9: N N.
3O O O: O- O O- O- O' O' O O O O o O O O O O O` O. O O. O' O O O. O O O O OO O- O. O O O. O O O: 0 0 0 0 0 O. O' O. O O O O O O o 0 O O. 0 0 0 O. Om m h O- tN O O M: ( N- N O o O- O o: O O o O: ( Op ( c;: ( Op O O O ( V M- V N- N w Nm M V m N V O ( O
VON N
000 O 0 W V O00
VVOl O N: h N N N
M N OOI O 0. O00D: N N: W M: V- ( 00 OJ- ( 00 Mh- V 0- M h.
f9 M M M b9 b9. H N. N. '- M N f9 M
i9' i9. i9 M
V: M: rn rn rn 0- h M' N. O N. N 0 0.. ' ( 0 M: 0
NV N N V. O: 0 0 r N . - M. N- •- N N N0 N N 0 NIz M
V.
M
O
Oe- 7 0- O• 0. O OD.O. 0- rn: h 0- N N N V 0 0 0 N. rn h 0
l OD O O V rn M 0 ( O rn N N ( 0 N O N M N- h NV O O rn: N 0- V O: N- V
0Nrn N M rn O. Mt h. 0- ( p O- V -' M 0 N
Vao mO N. m : N N 0. N N N. h M. m N.
M. 0 0-_-rn M- ( D M
yN'...mNO n- c V . N 0M: ( 00 O 00 r co
O- m N N V M W r- N m 0 V_
O: •-: O- - M N: N 0: 0- o N rn N ( Dh
M W O M ( M0-_._(q W M' ( 0 O N M rn ( O p
MN ( O-
N
0 V- V O V: 0 0 h 00 O O
mN- N- m- r m- 0 (N0
m
O m O
N N- V M' V : m M N: V N- rn. 0 M: V- V- ( p- O M M - It M'rr
r r r r
Iz0coo- o: o e e- o o- o o 0 0 0 0 0 0 0 0 0 e o o- o o o 0 0 0 o o o o
O. N ( 0-
WrnV N M O 00
Qrn- t0 O M- N- O O: O. 0: N rn rnh rn V- h N .-- M r N. h
pp
OD M- O M: V rn. W.
o tp m N. ( 0 M: W '. ( rn0- M. fp t0 000 rn- W w 001
N M N ', N: ..- N V_ (00 N V N N V N M. V N rn N M N O_ N..
C C
ad
Q.
w" 10 0 0 0
M ( o
Z- U- W F O O W; Q. N
o- 2. ( r_ x W. Z: d w
Q3, zQ.. >- Y 2: Z N: 2 Q' - 2. W ZO z Z. 2. W
W W M: Q J Q 2. O J ( Sj h W. d U Q. 2 . U Q O - O Q J n ( 9 x Q Z Q. O.
z O O: o: O O z xU: Q O' o: w _. w: (. 2 W
U. 0: w- N o F : w. 20 2 zi j w 7 a: H >: ZO d H - ZO a: 7 F d o: w w.n O O. W n. ¢ J W J -
O: XF. . W:
O Q 0: U O Z
m z : a m X "' z w z
m.- Wh
W
N' 0- N. O O. ( O. O ( O N O O O o O O' O O O: O N O O O. O O O: N ON N N N' O O' h ( O' h h O N N O. N O ( n- 0 O ( O. ON N t0 O-f0- h- h N N h M- 0 t0 N h N O N V W 0 V M O- 0 h h 0N N
D- NN 0O- N' N M' M: 0: N N. N N 0' M h 0: M O. V O. N O: M_ 0 h ( O V- h rn M O
Cl! M rn. M V. 0 0 0 N- N. M- h- N. 0 N N N- O NM ( O M
M' 0. N' t0- 0 O- 0 O. N' M: 0 V- 0 V h ( O M- M N. rnM V: N- N: - N: V N - M. M. - N
MM M: N- 0 N: M N: N N: ( O ( O O O O O O O: O O O O O' ON N NN N to N
N f9: 69 ( A fA 1A lA
p00 N N O N 0
N O N M N ( 0(pp V- h. N
C0'I (( M1 N 0 r W- n M v N m
0'. (> 0 0 h OD OD: 00 0. ( O' 0 0' 0: 0 0 0 0 0 0. 0 0. 00 ( 0
O
o
D r- ' t (Odd' Or- f- f- ( 0LO ( 000M0P- LOLOW0M MCOMMM ,tMMl- Mf tY - NOD ( 0Ln00ti Of- NCV ( 0 U) 0 M00N (Ija00') MOO MO 00 Lo0NNMOONNCl) MOOOOLnLnMNf- NMltd- 001f) 0000 (Of- ( DLO0) -- 0) U) N
mLn00 (om0C) ' O 0r- ItNf .- M L!) W I%- r- OONOLt M ( 000Oa-- N MMMMM MM 'ctMMN MMNMMNMN 'c1' NdMLnO00LnIn Ln In Ln M Ln 0 Ln U) U) U) 0 In U) Lf) U) m M U) Ln Ln U) M U) M Ln 0 U) M U) M
It720 e 0 0 0 e e 0 0 0 0 0 0 0 0 0 0 e e 0 0 0 e e 0 0 0 0 0 0 0 0 0fit fl-
00ItNNMLn00000Ln00CAMM 'd ( Dwm (0000Nf%- 'tmm m Itw -,tU) OfZ MMS11' MMNr- W " t LnN (DNMdt t (OLnM - 0It 0C MMN (fltMM
Os- O ( Ni NNNNOMMMMN0NN - NM - N ." t C6C 6MCONO f r- f-- h fl- f- r f- r- f- ti r- f- f- rl- f- r- f- 1 f- fl- f%- t` r- fl- f- fl- r- ( D 0 O
IL o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 O 000 O
D QOOOO 000 0
LCL Q 3NT O f0 Lo O Lo 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 O O O O O ` 0
M i0 0oo01l- N 'ct00 (Dmm0000o000000 - 00000C) 00N c 0 c-
11' ' qT r- M M ' t M W M " T - ( n- LO Cl) U) N 00 ( D Ln 0 f 0
0 Lq C) 0 LC3COf OLnCUOf d ON - 000 (0 LnhLf) NOI t` COI- O3
G) N ol OD 00 00 CO Cl) CO CO N d' " f" t "t Cl) 0 0 0 0 o 00 CO CD 04N (D LO fl- ( 1 N
LO 00 C
O rC D OO LnNNNNItIt tt t ,t ') d t tMM Or- 0 OLn d.QJCl)
WJE }E!-} EA H3 ER EA v4( fl 6969 EA Gg690T 6969 ER U7 EA EA U7 U7 (
f169
EA ell C9
O W
Nw O
00 O 00Qyo01 00 (000w00 r- (( p (
0 0NOON0MLnN00MN00000NLn00 N
YN (OCDM Mf 000
M Nr- MO - LO MC000LnLnMLnLnLn OLo ENO t4 O d'
Ln 0 In - - c- r- M OO 00 00 h w 0 0 0 0 00
C0 Ln N Ln N M N N r 0 ;-J ( 0ON 'd' LO CY) c-
CO MaoOW Od' 'd' 'ct lnM0 LL
C 00 00 0 0 0 0 0 0 0 0 0 0 0 0 0 O S
tY
C:) O O O O O 0 0 0 0 0 0 0 0 0 0 0 s,O 0 0 0 0 0 0 0 0 0 0 0 0 0 0 O
r- Ln o 0000 00000000000 ?O CD O o U) 0 0 0 0 0 0 0 0 0 0 0 0
3 L) 000MMNOOOOLO LO OLnLnOOOOOOOOOOOOOOOOOo (0 ( 0ItT 0 OoLn00000000 cq NO NLnO oo ( DONt` tNf' f CflN OO 00 00 tn MO OOONLf ONOOlt700 Jg"g f OCY) ctM a0O W MLf) W COO <- O N
N000Cl) C) OU) (DLO ( 0 ( DN0OD000 'd' M f f NC MlnO ?
NCY) N000000 t ItItN LnMCodt ' tMM `KT EFT 63
69 64 EFT( F}(!-}uj 63 63 69- K3 W. EfT EfJ 69 63
63 63 63 Ef3 63 EfT 63( FJ 63(! l 63 !' f 0
5rn
cO
U
O - NNLnn
OOOOOMM f Of MOLnLn00NI- f- CONL 3 ~ I MNMLnNM Of- <- CDN1- 000 (0CD - f-
coa)t m
m
0co O
ODO 0N00NM0 tO - N N N Ln 000000 "tN00000N0aOMMM
cel DpU 000DO .-
N V i" d' MMMMMNN
co
U
r M + O 5
U O O O O O O O O O O O O O O O O O O o 0 0 0 0 0 0 0 0 0 0 00 00 0O O O O O O O 0 00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
f/A 69 GH b4 fA 9( A Vi Vi 69 69 N3( A 69£ A 69 69 69 69 69
Yi 69 69 69 69 fH H9 69 , aNLL
a en• o r
vto'vlmcovrM Mrroo
cO nInM M ^ - - - - - - a - tom In M N C N M .- r .. N .-. •^ C p O 7
ON 6N9 a V M 0\ C1 MN
n O
Wa
55d
455U
zw w" zFOW Q oom vlrnootnvN . rrrrv — o — 0000000 o
L InU LL V ICU 000 O b W V •".: D O O O O O O O O O O O O O O O O O O O O O O C Oa Zp W W Q. a: Nvcooccoo N
r
10,V aO00 O O h r Vl M_ V Q r M O r O N 00 O r 'V o0 P M p M 00 eF 00 M Qi Q D D r r O1 N O 00G O r vl 00 O N r o0 O N O V G1 V 0p N o0 O V O a r
1 " O
M '! ^ ^
m60v r o.. oo a ;° :° b rl oo ic n
rn rn o oIn
W
5E75N O
N MO
LL
Nr r vl O N M r O V M h h o0 O o0 e{ w-
V 1 b O O' r N b N ^ N O V• h n o0 V O .-. .-. t .-- N O b O o0 opO r D\ v1 7 ' D O:lam ap OG ti O C W O ^ O O ^ CT CO ( V v1 vi t N r O O c t` N M G` N V'
rr G
trn y b ^ fV Q\ r M OIngO O c O M 0 G1 V' O r V h O h
mN O h r N D 7
Q ^ 00 ON N N N N irJ
a0 7 O• N 7 r
y
Fyx o pV o 0 0 0 0
69 69 fR 6R 69 d3 69 69 Vi fA 69 69 69 69 69 69 69 69 69 69 69 69 V 69 69 69 69 69 69 ff3 Vi fA 69 fig 69 69! A 69 69 69 69 69 69 fA 69 69 43
3 ^ ^ N .•. M N V M N .. ao C vl p .--, -.. N o0 ,-- h ... .- N O O O .- ^
O
O O jp
O M O
r th COU
a
N p O
ocNs d
N + X rFA vl O
O lfNf KN N _ + '
N N N - XX X X +
cl
O 6+9N (+
f+ l+ +
N O V3O y (} + N } k p O
O X
cl
r VI V3. fA 69 fA fA 69 fA( H 69 fA v3( A 69 69 fH fn ( fl 49 69& 9 69 Vi 69 v3( n( v3 69 69 69 69 69( A y
w NN O ^
a U
H
a0 I
U W W
F O e
Fi. 0Oa. C( U U Vzzaao¢. z
00 00 00 ' IT ul ,-• Cl 10 Ov) O, M7 O W) 00 N
00 l— 00 V1 00 0001 O NInl— It 00 N Vr- !1V O O n 00 r O N
M -- kr) M M — 00Ip o0 N O 00 N O
7 NO I
E
OF-'
G N M N
VN\0
CDiM N
L 0 0 0 0 O O Oa, c C) 0 0 0 0 0O L 69 69 Ef3 69 69 69
a
a
v vro
ke)_ 1)_ n_
o00 r- 0 00 O
N N ON O Ocq ON O M
L4 r
a oo , a
Q+ LL Y
A A
Q N N Q
dvO N
c)C
oo
d N'
E
d
ER
d
0 1O
a
Yu7LF N
T
C
N N N N _ N N N N N N N N NO
N Nc CC C C C C C C C C C C C C C C
NO O O O O O O O O O O O O O O O N Oz z Z Z Z Z Z z z z Z z z z Z Z U
N CC O
O CO iE O
N O co IT O` LLN N 0) V' N N co ( O N N N N N N I- OC C C y C C Y Y C C C O C C N OO O O O O O O O O O O O 0 0 0Z Z Z N z z Q) z z z z z M
60Cl)
oUX CW D
O *. o) O o (r0 0) toO N N N N N M O N N LO ( 0N — (OC C C Y y C . Y . Y C C C r 0) C co- CO O O a) OJ O N N O O O M 00 O M OZ Z Z (1) Z ( D Z Z Z " T N Z LO co
t
OO
OO
t t
d N M d' ( O h 00 OACO
a
d o un
EN w co
C7 N L O N M N O O ( A O ( O LO
O N V NCl)
N N O N r N ( 0 N4+ In M- C 1 Y . Y Y C Y C N re:
C (O O P- C O C
ZoNN NO
O O O OV M CA O N O
N Z N Z z 00 M o Z M ZN Y
a) 61)
Cl)
Nt m
p O
m N — N O N co N ' t 0) O N N OYCYY
r
CMOCLON O N
NO
NO
NO 0
Z Z Z Z O m
ZOZ00ZCY)
i. EA to, EA EA
L
qa
N N Q) N O M N Q) a
e Q1 O LO N I- N NC -' Z C Y C y. C C C `- C ; C
OC C
OO N O OJ O OJ O O O O O O O O Oz z Z a, Z zrnZNz ,— zz 20
60, w
N No0
tO
cooCO LO
LO co N O O 0
co co
C Y Y C Y Y C C C C O C C 3O O O O N N O O O r p) O LO O OZ z z z zL z z z