Tetra Packing

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““Doing something thatDoing something thatnobody else has done nobody else has done

beforebeforeis actually quite hard.”is actually quite hard.”

Ruben RausingRuben Rausing

The Story begins like this….The Story begins like this….

Man with a vision…Man with a vision…

Ruben Rausing

Protects… what’s goodProtects… what’s good

Protect the environmentProtect the brands Protect the flavors

Technology part…Technology part…

Tetra pack aseptic processing and packaging

How tetra pack aseptic technology works

A model of the conceptA model of the conceptmachine built in 1946….machine built in 1946….

Erik Wallenberg

In September 1952 the first Tetra Pak machine wasdelivered to Lundaortens Mejeriförening, (Lund DairyAssociation). In November of the same year the dairystarted to sell cream in one-decilitre tetrahedron formedPackages.

Harry Järund

What consumer says…What consumer says…

Protect food from spoilage

Protect the taste of foods and beverages

Protect food from the degradation of light and the elements

Protect the nutrient quality of food

Issue Ranks Scores Protect from spoilage 1 86.8%

Protects taste 2 82.5%

Easy to open/reclose 3 79.1%

Easy to transport/store 4 74.5%

Protects from light 5 73.0%

Protects vitamins 6 72.3%

Keep food more natural

7 67.4%

No need for preservatives

8 62.9%

Safety 9 61.0%

The percentage of consumers rating the issue a 6 or 7 on a 7-point scale :-

How each package How each package measured up with measured up with

consumers…consumers…

Aspetic Glass Metal Plastic

Protect from spoilage

28.6% 33.1% 25.2% 13.1%

Protect taste 27.8% 53.2% 3.6% 15.2%Easy to open 31.8% 22.0% 1.8% 44.6%Easy to transport

51% 3.2% 15.3% 30.5%

Protect from Light/elements

50.8% 7.4% 32.5% 9.5%

Protect vitamins

36.7% 33.7% 16.7% 12.9%

Keep food more natural

35.8% 46.7% 7.5% 9.9%

No need for preservatives

36.7% 33.0% 19.6% 10.7%

safety 56.3% 2.2% 4.3% 37.3%

Benefits of TETRA packaging for a company.

Benefits to customers.

The INDIAN story…The INDIAN story…

Thank you Thank you

Akash k. Sonkar