Testing the waters

Camille Orellano & Nick Rayner

Social Media Concierges

November 13th to 19th

19 to 25 year old males and females.

Currently enrolled in the Advertising program, in their third and final year at St. Lawrence College.

Living and working in Kingston.

Technology savvy and social media focused.

Main interest are within the advertising/ marketing industry, social events, traveling, challenges and loves creative vices.

Create accessible and attractive platforms for the target market. Create awareness of the two platforms by promoting/ posting the

links to the social media platforms that the target currently uses. Engage the target through the two channels by tweeting,

replying to tweets, posting status updates, replying to comments and likes.

The goal of the channels is to help inform the 3rd year advertising students on assignments, tests, readings and other general news and articles related to them or the advertising industry.

Also facilitate conversations revolving around school matters and articles/ issues connecting to the advertising/ digital media industry.

Ensure the content is consistent and dynamic across both channels in order to maximize impact, influence and engagement level.

Very useful and informative platform to relay information to the target market on documents, videos, updates, power points, pictures and easy to facilitate conversations.

There was a fair amount of likes from the target market but not a lot of conversation was created.

I did a fair amount of updates throughout my week as concierge.

I posted a few articles I believe to be of interest to the target market.

It was easier for me to update the students in fewer posts because I had the ability to say/ inform more in a status update than a tweet.

This is a great channel to use to help inform the target market of updates, share due dates and important class articles, videos, pictures and encourage replies and start conversations.

During my time as concierge I only received one favourite tweet within all my tweets and two replies and one retweet.

I didn’t receive much activity from the target market, reason I believe to be that my tweets got lost among the Twitter feed which can be overwhelming.

I tweeted a lot, plenty of updates. I used Hootsuite to maximize my ability to tweet/ inform the target through my week as concierge.

The day before my team’s concierge week began I created a word document that had a schedule of everything due that week and what students needed to know.

New updates would be tweeted out as I was informed during class.

I used the hashtags #digitalconcierge #imcslc and whatever class code I was tweeting for. Ie. #mcom43

Camille: “The only thing I wish I had done to add to my influence as the Twitter concierge was to tweet out articles based around the adverting/ marketing industry, perhaps I might have received more interaction from the students. I thought my group did a good job in keeping the students informed, and at the same time not bombarding them with constant meaningless updates.”

Nick: “I updated the students on what was due that week, but it happened to be a slow week so there wasn’t that much to say. I tried to fill the gaps with related articles and other useful information.”

Facebook and Twitter are excellent channels and resources for the target market.

Hootsuite is a great tool to use for projects like this.

Both platforms updated accordingly, informed students of everything important they needed to know, without annoying them. We feel that is key, because from what we understand if there is an incessant amount of updates from both channels students just stop listening/ responding all together.

We feel we had some impact, but more conversations could have been facilitated on both channels.

Twitter should have tweeted out more articles/ links that are of interest to the target.

Overall we thought we were effective concierges for the week.