Tester cards evidence template

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Recipe Cards

Tests and experiments

Jess & Callum

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Once creating these two ideas we have come to conclusion and balanced out the several successful aspects and weaknesses of the designs. A successful element of these two designs is that they would appeal to our target demographic with their bright colour schemes and bold, dynamic font. We feel that the large title taking up a significant amount of one A5 side will help to draw the reader in, also it helps the reader to understand the context of the card more clearly with the image referred to by the text overlapping. A weakness about these designs is that there seems to be a lot cramped into one page, sometimes a lot of information can cause a reader to become confused an wonder what to look at first.

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I feel that this is my best design out of the two that I created. On the left hand side due to the meal that I have chosen being Texas Mexican burritos, I decided to attempt a wooden design for the background of the rectangles that I used. I then attached the next two rectangles down with a series of circles that I made look like chains. The back page I put the nutritional values near the top in a slightly larger font as that is something that people are very interested in. the ingredients and method are clearly listed in a different font to the rest of the card, this is to create separation without adding any lines or anything. I added an image in the top right of the page, this is made up of 3 separate images and is layered using custom shapes with clipping masks. Something's that I don’t like are how the nutritional information doesn’t fill the bottom box, his could probable be altered by messing with the centring of the text. The veg soc logo could be placed better to amend this I could place it in the top left hand side of the front page slightly overlapping the image of the tex-mex burrito

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