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style in world

FEB 2009#1

Bread&Butter 2009

Facebook

Angel Hitomi

Fashion from Barcelona

Network mania raging

Cosplayer Special GuestNight Italia

Jouvence new series

ContestSecond Life Carnival

Design in the worldSurfing the web

EditorialSummary

Surfing the cyberspace...Here we are with a new issue, new topics and,

above all, with lots of curiosities both from real and

virtual world. Our first goal is to broaden our view on

virtual life: not only we’ll deal with 2nd Life, but also

with some of the most famous social networks you

can find in the internet. We have approached the

new way to make people’s real lives become virtual,

that is to say through joining social networks. And

we have chosen to explore the most famous one,

Facebook, looking for ideas, curiosities, but also

criticisms. Nonetheless, 2nd Life will be our main

topic, but we couldn’t ignore such an expanding

phenomenon as social networks are. Finally, as

usual, we have surfed cyberspace

looking for design, art, fashion and

curiosities to share with you. Enjoy

your reading!

18 " SeCoN LiFe CArNivAL Contest

06 " FASHioN StiLeS Second Life leads the fashion

02 " ANGeL HitoMi Interview with a cosaplayer

10 " NiGHt itALiA Jouvence new series

12 " FACeBook Network mania raging

16 " deSiGN Art from the world

20 " BreAd & ButterFashion

24 " reAL doLLS Pretence or reality?

28 " ArteFierAArt collecting

34 " GiovANNi FreNdA Column

36 " LA StrAvAGANzA No profit theatre

40 " NewSLinden Lab expanding

42 " FASHioN ANd StyLe Einstein...a magic alchemy

44 " CrAzy 60’S Harry Pecinotti

46 " BArCA FiLMS Cutting is rhythm

48 " LoredANA MANteLLo Soul exploration

50 " riCiCLArte The art of recycling

“...curiosities from virtual world...”

32 " oBikA Food design

2 3interview · Angel Hitomi

Where and when did you become a Cosplay

lover?

- I became a cosplay lover in 1988. I had just

finished high school and decided to work for a

year before going to university. I went mad for

Japanese animation and comics, bought a lot

of video cassettes and manga. And, obviously,

every year I used to go to Lucca Comics Fair,

where I once saw a group of people who was

wearing Ranma _ costumes.

They looked so happy that I decided to make

a costume myself and asked my mother and

a neighbour to help me. A year later, I went

to Lucca Comics with my first cosplay, Rei

Ayanamy, from Evangelion.

There are a lot of cosplay contests, fairs and

meetings all over the world now. Which is your

favourite one?

- Lucca Comics & Games is the fair I love most,

because it’s the first I’ve known. I think it’s

unique, as far as history, dimensions, fun and

visitors are concerned. Every year I meet friends

and colleagues from all over Italy there.

But there are 2 more events I’ve participated in

CosplayerWe are very happy you are with us, and we are also

really curious about you.

- Hello everybody and thank you for calling me! Let’s

start with your questions!

First, who’s a cosplayer and what does he/she do?

- A cosplayer is someone who wears like an anime,

manga, video game, film, Jpop, fantasy world,

etc. character. It’s a hobby for people who want to

challenge themselves and their creative and manual

skills.

Comic fairs and cosplayers meetings, both in Italy and

abroad, are the right place to meet other cosplayers,

participate in contests and shows and show each

other what you have created.

The word cosplayer itself (that is short for Costume

Play) was born in Japan at the beginning of ‘80’s and

comes from American science fiction and European

Renaissance fairs.

The world literally means “wearing for fun”, but also

“costume playing”.

“...cosplayer, playing and having fun...”

Laura BarbaresiShe has a real passion for mangas, cartoons and everything is linked with Japanese culture, and she has succeeded in sharing her passion with other cosplayer she meets at fairs and contests. And this hobby is becoming more and more popular in Italy, too.

“...cosplayer, mettersi in gioco, divertirsi...”

Angel Hitomi

www.angelhitomi.com

4 tavola rotonda · La tendnza della progettazione 5

abroad and I’ll never forget:

- in 2004 Aichi TV invited me at the 2nd edition of “World Cosplay

Summit” in Nagoya. It was a summit for Cosplayers from all over

the world. There was not a contest, but a lot of other events, such

as a parade through Nagoya’s streets, interviews, photos and

meetings.

In 2006, I was invited as a special guest at TNT conventions in

Mexico City and Guadalajara. These were wonderful experiences,

both for places I’ve visited and for people I’ve met. It’s very

interesting seeing cosplayers from all over the world and knowing

Japanese, French, German, Mexican, American cosplayers. You

sometimes understand the idea of cosplay is different in different

countries.

As a representative of our country, what do foreign cosplayers

think about Italian ones?

- I can’t tell it for sure, but I’ve noticed Italian cosplayers level

is increasing every year and that there are a lot of people who

share this hobby. Don’t forget that winners of the 3rd world

Cosplay Summit 2005 were Italian girls! So I think our credibility

is increasing abroad. I can also add Italians are really competitive:

they love contests and do their best to win them. But I’m not like

that: my goal is to create a good costume, to be satisfied with it

and to have fun.

Making costumes by yourself clearly is an added value, as you

can add your personal touch to the character you’ve chosen.

And we know you’re very good at this. But at highest levels, like

yours, are you all really extraordinary tailors or some cosplayers

ask for help to professional dressmakers?

- Not all of us have the possibility to make costumes on their own:

it’s normal asking for help to friends, mums, aunts, grandmothers,

dressmakers and so on! I think the added value is sentimental.

If you make your costume yourself, you’ll be more satisfied and

you’ll be able to make it exactly as you want it: “If you want a

thing well done...”

But it’s normal, if you have the possibility, to ask for help:

sometimes costumes are so difficult to be made that you

really can’t do it alone. Think, for example, to an armour, some

strange accessories, a wig you have to adapt, an asymmetrical

costume...

Which is the funniest episode you remember?

- Once a “fan” of mine recognised me in a supermarket in Pisa.

And I was wearing my normal dresses! :) It was funny and I really

interview · Angel Hitomi

couldn’t believe it!

Have you any project right now?

- I’m working on a costume of a video game character and I’ve

also 2 more ideas. Due to my work and all things I have to do, I

never have enough time! But I think my new costume will be ready

by March-April...

Do you want to give a piece of advice to people who want to try

this hobby?

- Cosplay is really funny, creative, satisfying and you can meet a

lot of people. But don’t take it too seriously! ;)

Thank you again for joining us and break your leg for your future

projects!

- Thank you for inviting me! And give a big hug to all your

readers!

Angel Hitomi

6 7Fashion styles · 2nd life leads the fashion

2nd Life leads the fashionBread & Butter, the most famous event for young fashion

in the world, Catalan edition has just come to an end,

and we have decided to show you 2nd Life young fashion

style.

Fashion is becoming more and more important in real life

and stylists who work in 2nd Life are also attentive on this

topic.

Jeans, shirts, accessories and many other things are

spreading all over the lands of our virtual world. And,

sometimes, virtual fashion is in no way inferior to real life

fashion.

It could be interesting to compare these two kind of arts

and to give birth to a product that exists both in real and

virtual world.

Fashion styles

8 9Fashion styles · 2nd life leads the fashion

10 11art · night italy

NIGHT ITALIA aims to publish, more or less

periodically, valuable collection books with fine

images and multilingual texts. The goal of this project

is that of give evidence, on an European base, of

some of the contemporary visual art, music, custom

and satire fundamental themes, in order to create an

open debate.

NIGHT ITALIA wants to give voice, by the means of

images, to those hidden cultural dimensions, that

are as worth, as far as dignity, quality and right, as

their corresponding exportation pieces. Books of the

series can be found both in “official” and in “hidden”

underground, but even more interesting, book shop.

This way they will bring to light stimulating unknown

aspects of reality.

NIGHT ITALIA wants to become a point of reference

for those who believe in free information that is not

slave to any kind of interests. The web sight, http://

nightitalia.wordpress.com/, is already active and will

be constantly updated. There will also be a reading

room, where you will find all the main topics of the

books.

NIGHT ITALIA was born with the idea that if a different

world is possible, that is particularly true as concerns

the fields of art and culture.

Night ItalyCover magazineFor those who believe in

free information.NIGHT ITALIA, the new Jouvence series, finds

its origins in the New Yorker magazine NIGHT,

founded in 1978 by Anton Perich, painter, video

artist and photographer of Andy Warhol “Interview”

magazine, in collaboration with Roman artist Marco

Fioramanti.

NIGHT ITALIA has been thought as a no profit

communication and information project. Artists and

other people, with different backgrounds in different

disciplines, who are realizing the project are working

for free and have joined it in order to try to fill the

worrying gap in criticism that is a consequence of

the spreading of cultural conformism.

NiGHt itALiAThe new Jouvence series

nightitalia.wordpress.com

“...visual arts, music, custom, satire...”

12 13social networks · Facebook

Facebook has now become the biggest social

network all over the world, overcoming its rival

myspace.

In June 2008, Facebook has been visited by 15

million of people more than myspace.

As a consequence of Facebook success, analysts

all over the world are wondering about its pros and

cons.

Many editorialist, belonging to different political and

the social network is ragingFacebook has been founded on February, 4th 2004

by Mark Zuckerberg, and on its 5th birthday this

social network has conquered most of people who

are frequently using internet and is also attracting

people who are not familiar to the net.

Since September, 11th 2006, all under 13 can create

their own account. Users can become members of

different groups, such as their high school, their

workplace or birthplace groups, so that the main

goals of this social network are achieved: give

people who haven’t been in touch for some time the

possibility to “meet” again, and, at the same time,

to be a point of reference for all internet users.

“...individualists, egocentrics, narcissists and consumerists...”

Facebook

ideological factions, have given their opinions about

this social network.

According to Annalena Benini, from “Il Foglio” (Il

Foglio, October, 7th 2008), “Facebook increases

anxiety, is a sort of big eye that looks at everything

and misinterprets it”.

Moreover, some inquiries about lost time and on line

pests who annoy innocents users have been hold.

Facebook is becoming a real phenomenon.

www.facebook.com

14 15

Everyone, who knows and uses internet, has in

some way come to know Facebook and if he/she

hasn’t an account yet, he/she has at least once

thought of creating one or knows someone who

has one. We don’t want to take into consideration

those columnists who are looking at Facebook

from a Zen, cyberpunk or even dystopic point of

view, but we think it really enters people lives as

it concerns their social life. Facebook strength is

a result of the fact that it’s not a way to meet

new people, as it happen with chat or other social

networks, but to find again people you knew, but

you were no more in touch with.

People in Facebook staff are really careful that

accounts are created by “real people”.

Many 2nd Life users, for example, are so proud

of their avatars that they use them to create

accounts in social networks, but, as a result, they

are erased from Facebook.

Facebook generation, that is to say people from

20 to 35, have been defined by commentators

as individualists, egocentrics, narcissists and

consumerists.

They also think they are clear examples of “mass

individualism”, that is to say people who hide

behind the on line reality to show themselves as

they would like to be.

As a result we have the “ego excess”, that is to

say the will to live more than one life at the same

time in a sort of existential zapping.

Facebook groups like the ones pro-mafia or

pro-rape, had a consequence a bit too serious

discussions.

Many commentators think people want to appear

and they will always want it, the same web is full

of articles against social networks, but it’s also

true that people go on using them, or written by

people who would like to come back to a real life,

far from virtual relationships.

Luckily, there are also many people who are

writing in favour of Facebook, as creative way to

find and share ideas, as a way to know people

and new aspects of reality.

social networks · Facebook

16 17desiGn· art from the world

Art from the worldDesign, design and more design... Internet has

become a land designers from all over the world

want to conquer. The net is full of new ideas, hints

and innovative projects, and we will try to collect and

show you them, mixing art and technology, recycling

and trends, oddities and curiosities.

Fredrieffel Sofa “Duo”

Victor M. Aleman Loopita Bonita

Bert van der GriftDennis van der Burch Sofa “Embrace”

Lina MeierCoat hook “Bardeco”

Johannes Herbertsson & Karl Henrik Rennstam It’s modular shelf system, with a modular unit fixed on the wall, where you can easily take shelves off. Shelves don’t need to be mounted. Design features allow to create different compositions and to arrange shelves in different ways. This kind of design finds its origins in graphical design and in functional wall display. It gives the chance to create funny solutions and can be adapted to every need.

Luis LunaLight

“...design, design and more designs...”

design

www.designanddesign.com

Jan Ctvrtnik Sofa “Koxy”

Jan Ctvrtnik Armchair “Koxy”

Jan Ctvrtnik Armchair “Koxy”

18 19secon liFe carnival · Contest

ContestSecond Life CarnivalHere you have a new contest for all 2ndDesign Magazine

readers! Carnival is approching and we want to challenge your

fantasy with a theme contest. You just have to look for the best

Carnival costume in Second Life (or, if you are able to, you

can even create your own!), wear it, take a photo and send it

to this e-mail address: [email protected], before March, 16th

2009. Photos will be judged by 2ndDesign Magazine editorial

office and ww will choose the best one. Winner will be declared

on March, 17th 2009. Don’t forget to write your avatar’s name

in the e-mail (e.g. Aelle Robbiani) and to attach the photo you

have taken in 2nd Life. The winner will win 5000L$ and his/her

interview will be published in next issue!!! If you need further

information, please write an e-mail to [email protected] or IM

inworld to Aelle Robbiani.

to the winner

5000 L$

20 21trends · Bread & Butter 2009

Bread & Butter

2009Fashion

“...urban and casual fashion, 800 brand and almost 80000 visitors...”

From January 21st to 23rd in Barcelona,

the 8th and last edition of Bread &

Butter, one of the most important

urban and casual fashion all over the

world, took place. This international

exposition guested 800 brand and

almost 80000 visitors, coming from

100 countries. These data confirm

the importance of Bread & Butter and

its leading role as a communication

platform for firms, brands, designers

and distributors as concerns Denim,

Sportswear, Street Fashion, Function

Wear and Casual Dressed Up.

Every year thousand of people visit

the fair looking for new fashion

experiments and trends. The fair took

place for the first time in Berlin, but,

after the success of the first edition

in Barcelona, it has been moved to

Spain. And its success is growing

every year.

Bread & Butter creator and president,

Karl-Heinz Muller, said that: “Thanks

to our Active Guest Management, we

have a precise global control over our

visitors.

All main international firms took part

in the fair.

Our visitors quality has been the best

of all times. Our community is a solid

stable base, that will follow us if we

correctly fulfil their requests. And we

will always work to reach this goal.”

Apart from street wear, Bread & Butter

also has spaces for art and music,

and leads firms towards new trends.

BBBarcelona stands out for attention

paid to details, aesthetic and supplier,

stylist, designer, expositor selection.

www.breadandbutter.com

23

Barcelona fair has been a catwalk for world

young fashion trends. The event is a point

of reference for innovation and news, and

that’s why it’s a fundamental appointment

for fashion marketing and communication,

for lots of new brands, but also for the most

famous ones.

Apart from a portfolio of valuable

expositors, like main international brands,

BBBarcelona has offered its visitors

different exclusive events.

Tattoo and vintage legend, Christian

Audiger, has dominated the 1000 sqm

Avenida; Wrangler has conquered

Barcelona once more with an extraordinary

presentation of the brand in the Luna

Park, where Wrangler spirit has become

concrete thanks to a motorcycle wonderful

live show.

In Sport & Street Arena, on 3rd level, the

first Bread & Butter Flea Market has taken

place for the first time: international street

wear stores, such as Azita (Frankfurt),

Caliroots (Stockholm), Index Book

(Barcelona), Limiteditions (Barcelona),

Reed Space (New York), Slam Jam x

Chikashitsu (Barcelona), Solebox (Berlin)

and Wood Wood (Berlin/Copenhagen)

have put on sale “special collaboration

items”, real treasures coming from their

personal collections and 2008 winter

collection items.

Not only BBB visitors have been given the

chance to do a very special shopping, but

also sellers have had the opportunity to

present themselves and sell their products

in such an important event as B & B is.

trends · Bread & Butter 2009

24 25Pretence or reality? · real dolls

topic. Recently, in 2007, Real Dolls have appeared in a

cinema movie,

“Lars and the Real Girl”. Here Lars, a very shy boy who

has no social relationships, goes to his brother’s and says

he has found a girlfriend, Bianca, thanks to the internet,

but then we discover she was just a Real Doll.

Sociologists, sexologists and journalists are investigating

this phenomenon, even because there are rumour from

all over the world, that some people are so satisfied

with their dolls, that they take them out or they go on

holidays with them. It’s like what we have seen in Blade

Runner, as far as androids are concerned, 20 years

PvC and silicone in image and likeness

Real dolls are sexual toys, similar to

dummies, produced and sold all over

the world since 1996 by a famous firm

in San Marcos, California. Thanks to

special effect technologies developed

in Hollywood, Real Dolls are now the

more realistic sexual dolls all over

the world. Realism is not only result

of their aspect, but also of the PVC

skeleton, that allows them to take the

same positions of a human being, and

of the silicone body, that resembles

woman’s body even to the touch. It is

possible to combine different bodies,

faces, hair styles, eye colours and

even modify the gender, as there

also is the male doll and the “female”

series, for those who like transvestites. It goes without saying,

that these sexual dolls are not for everybody, as prices varies

from 6 to 10 thousand Euro.

Their visibility is increasing and they’re becoming something

more than images on a PC or anonymous boxes you can

receive at home. Thanks to a clever product placement

operation, these dolls have appeared in an episode of Nip/

Tuck, the famous TV series (Kimberly, played by Kelly

Carlson, Christian Troy’s girlfriend, has posed for a Real doll

in her image and likeness) becoming a common knowledge

“...il fenomeno dei replicanti

sta invadendo il mercato...”

real dolls

www.realdoll.com

26 27

ago is becoming reality. This kind of androids are invading

the market and substituting people, and sometimes they’re

even better than real people! In the web you can find people

praising and people condemning these toys for adults,

someone is also saying they will be responsible for the end

of human relationships, someone thinks they will solve all

couple problems. Those who praise them will be happy to

know that innovation is improving these dolls everyday and

they extraordinarily similar to real girls.

If you want to verify it yourself, go to www.realdolls.com. Here

every man’s dream will become true: you can create your own

doll, with all the physical features you like! From hair and skin

colour, to different kind of lips, from eye shape, to breast and bottom dimensions,

you will find your ideal woman. There are different firms producing real dolls all

over the world, but they’re called with different names. Japanese people, who

have a real passion for toys and comics, produce a lot of different dolls, from

schoolgirls to dark women.

There are also lots of website where you can buy clothes, underwear, toys,

accessories, and gadgets for your spiritless girlfriend. But the most interesting

websites are those that teach you how to repair your doll after a passionate

night.

Glue, pliers and scissors are very important to keep your beloved all right,

because girls need cares!

Pretence or reality? · real dolls

28 29art· Artefiera

Art collecting The 33rd edition of Arte Fiera Art First,

international fair of modern and contemporary

art, took place in Bologna from January 23rd

to 26th.

Over the years it has become one of the most

important events as far as international art

is concerned. Art First is now a fundamental

appointment to understand directions market

is taking and future trends.

Apart from the most famous international

galleries, such as Jerome de Noimont, Lelong

and Diana Lowenstein, this last edition also

guested a selection of new galleries – that had

been founded less than 5 years ago – chosen

according to their novelty and the quality of

their artists, such as 1/9, Monito, Riccardo

Artefiera

www.artefiera.bolognafiere.it

Crespi and Davide Gallo.

Despite its name, Arte Fiera is not only art:

one of its main goals is selling works.

Organizers didn’t want to hide it. Near the

entrance, you could find a big notice, a list

of rules on how to choose the right work to

buy. Arte Fiera tried to keep far from market

logic. As over the last years, work prices

have incredibly increased, Arte Fiera staked

on reasoned collecting.

Arte Fiera concern about market and trends

has been demonstrated by the meetings that

have been organized, as they dealt with art

collecting different aspects and trends, both

as far as public and private collecting was

concerned and were held by representative

of the most important Italian and international

institutions.

It goes without saying, that economic

crisis has influenced Arte Fiera 2009, but

organizers have tried to exploit it in the only

possible way, that is to say by looking for

new artists and styles. And, according to

rumours, they’ve succeeded: many people

thought “young galleries” section was one

of the best events in the exhibition. It’s also

very interesting reading Arte Fiera press

release, as it is well focused on marketing

of these kind of works. Bologna Art

First trends were many. A section of the

exhibition have been devoted to Futurism,

as this year was Filippo Tommaso

Marinetti movement’s centenary, but also

because of the new interest on this art.

Another section was dedicated to 50’s

Abstractionism. Here it was also possible

to find good works at right prices, both as

concerns abstract art and neo-avantgarde,

such as Michelangelo Pistoletto Italian

movement works, or Sol LeWitt American

experience. You could also find 80’s

German neo-expressionism, a quite

underestimated movement. Experts agree

that buying Rainer Fetting, Jorg Immendorf

or Bernd Zimmer’s works could be a good

investment.

Arte Fiera also offers good occasions

for people with limited economical

possibilities, such as works by artists like

Paolo Grassino, Andrea Mastrovito or

Sabina Mezzaqui.

30 tavola rotonda · La tendnza della progettazione 31

32 33Food desiGn · Obika

SorreNto StyLe SCHiAFFoNi INGREDIENTS

Schiffoni or paccheri gr 85

Tomato sauce gr 150

Mozzarella cheese gr 40

Oil gr 8

Parmigiano cheese gr 10

Basil

PROCEDURE

Pour oil in the pan and warm it. Add tomato sauce and cook it for

some minutes. Add cooked paccheri and thicken. Take pan away

from fire and add mozzarella cheese. Sauté pasta, in order to mix

mozzarella. Put paccheri on a plate, using a spoon. Add basil and

Parmigiano cheese.

NOTE

Pour some Parmigiano on pasta, but most of it on plate.

If you use non-stick pans, use plastic spoon.

obika

YOU NEED

Pan

Small ladle

Big round plate

Spoon

Schiaffoni alla Sorrentina

Sala interna Obika

Mozzarella bar

One of the Italian most appreciated food,

both in Italy and abroad, is mozzarella

cheese.

And if we talk about buffalo mozzarella

from Campania, this is also better! Italian

diary tradition has no rival (as Paolo Conte

sang “...and French people get angry...”)

and buffalo mozzarella is one of our best

products.

As far as cooking is concerned, mozzarella

can be used in every dish: in starters,

with pasta, as a side dish, as a main dish,

especially in summer salads.

Mozzarella versatility is starting point

for those who have believed in buffalo

mozzarella from Campania and have

decided to set their business on it.

Obika is an Italian catering project

based, as a main ingredient, on buffalo

mozzarella cheese from Campania and

on other typical high quality Italian craft

products. Obika philosophy tries to adapt

American fast food concept for the most

demanding customers, by means of a top

selection of typical products and buffalo

mozzarella from Campania.

Moreover Obika restaurant designers

have studied all aspects down to the

smallest details. It’s a brand new way

to spend lunch time in a pleasant place

eating extraordinary food.

Chiosco Obika

www.obika.it

34 35on line communication · Giovanni Frenda

There everybody can express his/her opinions,

give his/her contribution,

Everybody can share his/her experiences,

knowledge, or just write what he/she thinks.

Everybody is an author of the blog he/she writes

in, and it doesn’t matter if he/she has created that

blog or not.

Then social networks have born. Now the most

popular is Facebook: 15 millions of people have

an account and the number is increasing every

month.

Everything has been written about Facebook.

If you want to simplify, you can say it’s a place

where you can meet your friends, share your

favourite blogs, write your emotions, chat with

people you hadn’t seen or heard for ages. You

can find your first ex-girlfriend or talk with your

friends and plan what to do the day after, you can

create your personal pages, answer your friends’

thoughts, share videos and photos...

Many people have attacked Facebook and the

other social networks, without thinking they’re

just new means of communication.

Maybe we have to wonder how they are used and

it goes without saying that, like any other mean

of communication, Facebook can be used in the

right or in the wrong way.

I often wonder about the reason of the success of

Facebook or of the other social networks you can

find surfing the web.

Facebook is atypical, and that’s maybe why it’s

also so successful. It’s a meeting place and a very

good representation of the square I was talking

about, the place where you meet people you love,

your friends, but also meeting new friends.

There you can find people who write you and

people you can share your thoughts, idea, aspects

of your personal life with.

There are people who show they love you and

care about you, and people who don’t even take

you into consideration. Social dynamics are the

same as in real world. The difference is you are

alone at home, in front of your computer, and,

sometimes, distance allows you to say things you

wouldn’t have said face-to-face.

There are a lot of other social networks. I love,

for example, www.anobii.com, a place where you

on line communicationOnce upon a time, there was a nice town. When

you met people in the street, they greeted you,

and how you or your child were.

At night, instead of watching TV, people went out

and met in the square.

And it was a very nice square, with a big tree in

the middle. There people chatted and gossiped,

laughed, friendships and loves were born, people

also argued, but it was good because you never

felt alone! When you sat on a bench in the park,

someone always sat beside you to chat.

Today the square is empty: no more children

running, boys and girls meeting and falling in love,

no more old people chatting or playing cards.

Today that square is no more for pedestrians only,

but there are a lot of parked cars. The big tree has

been cut and, instead of it, there’s a roundabout.

Mothers don’t want they children to play there, as

it’s dangerous: too many cars, too many unknown

people.

Young people don’t meet in the square any more:

they prefer to spend their time at home, watching

and dreaming about what TV shows them.

I have told you this very simple story to underline

people’s need to socialize, to share their

experiences, to know each other and share

information, to talk, laugh, cry on a friend’s

shoulder.

Public administrators from different countries

are aware people need place where they can

socialize. On the contrary, in Italy, they don’t

seem to understand it and it is not regarded as a

priority in their political choices.

Maybe, if we want to simplify, one of the main

reasons of the success of social network is that

people need to socialize but they find it difficult

to do it in real world. Many people have learned

that you can meet even if you don’t have a real

square, have understood and know a lot of other

people who share their desires, their expectation

and their same need to know each other, to talk,

to belong a community: that’s why chats were

born. Over the last few years, a lot of people

have known, written each other, shared their

problems and passion, sometimes met and even

got married.

But there still was something missing: the idea

of community, the sense of belonging. And, then,

real thematic communities were born, places were

people met and talked about the same passion,

met and faced each other.

Over the years, a lot of blogs have been created.

meet people to share your readings. The sense

of belonging among people who participate is

very strong. People there discuss about books

through reviews, comments and discussions.

In a few days, another social network will be on

line: www.wiaggi.it.

It’s a social network about travel, where you will

build up your travel drawing the itinerary on a map.

Other users will give you advice about different

places to visit, hotels, restaurants, attractions,

museums, discos or pubs.

When you travel, it’s very important to know

what people who have just come back from the

same travel think about it. And that’s the sense of

belonging, of sharing one’s experience.

Wiaggi success will be based on this.

Everyday new means of communication are

created, and each one has its own characteristics.

I could make an infinite list.

It could be interesting to outline the profile for

people participating in a social network. The main

need they want to satisfy is that of communicating,

to be in the centre of attention, not to passively

watch television, to give one’s contribution,

thanks to one’s experiences and knowledge, but

also to share one’s everyday life, passions and

success.

Belonging a community or a group, being

appreciated and accepted, are also important

values.

We can say is like coming back to square, to the

centre of your town, where you never felt alone,

where you can find someone to chat, face, laugh

or cry with, at every time. Giova

nni F

renda

“...Today the square is empty: no more children running, boys and girls meeting and falling in love...”

36 37no ProFit · La Stravaganza

No profit theatre

“La Stravaganza” is an “unstable Company of street

strolling players” that has been creating original show from

1996.

Shows are completely produced and staged by the same

company and performed in theatres all over Italy and

Europe. These shows find their roots within the world of

opera, intertwined with theatre and musical.

La “Stravaganza” is a no profit organization with two main

goals: offering people suffering from mental-physical or

social problems free Music and Theatre Therapy, in order

to recuperate and rehabilitate them; promoting a different

culture as to how one looks upon the world of disabled and

minimizing the stigma of “diversity”.

“La Stravaganza” works have been awarded with European

Parliament, Italian President, the town and province of

Milan, Lombardia region, Cariplo Foundation and other

patronages. These works are the result of a programme

made up of three stages that goes on for the whole year.

First stage is the creative phase that is performed through

brain storming; second stage is choral rehearsal that

also consists of singing workshops, dance, body gesture,

costume making and set designing; third and last stage is

acting before an audience, that also aims at promoting a

way to look up on the world of “diversity”.

The main challenge for “La Stravaganza” is that of creating

a group composed of volunteers, social workers and users,

that work together to a common project according to their

abilities. This way they give life to that stream of emotions

that only music and art can create.

“La Stravaganza” stages high quality fine emotional works,

that strike hearts and mind of the audience and where

there is no distinction between people who are considered

la Stravaganza

www.artefiera.bolognafiere.it

“normal” and people who aren’t. Clinical and social

expertise, spirit of adventure, love for diversity,

passion for music and theatre, sometimes gift for

art and non-professionalism are the basis of the

project.

Over the last 11 years, the company has pursued

two main goals: first, giving those who have no

more words to express their unease and their

pain a psycho-physical and social experience to

dream again and to start talking again.

We are referring to social “monsters”: fools, people

with physical or psycho-physical handicaps and

social outcasts.

We are talking about those “damned” souls that

society compels to live in separate places.

The whole project is based on the emotional

relationship between volunteers and social worker

and patients, who work together to achieve their

goal.

Everybody has the same rights, nobody is out

of the project, on stage they all participate in

the show, just like a real Musical-Theatrical

Company.

Trying to cure for free those who are considered

irrecoverable is a great challenge.

And the solution is based on generating, through

music, such a harmony between these people

and the rest of world, that can’t be created though

traditional medical treatments.

The result, once the show is performed in

theatres, is a sort of strange chromatic effect:

it’s no more possible to distinguish between

normal people and fools, and performances are

artistically (but above all emotionally) very good

and very passionate and exciting.

The second aspect of this adventure is fighting

against the stigma of diversity.

Theatre, more than any mental experience,

generates an upsetting extraordinary emotional

38 39

“field”: differences disappear, actors and

audience’s souls meet and become a one.

And only theatre and music can achieve this

incredible result.

Texts, stories, musics, costumes and sets are

home-made, thanks to the help of people who

works in theatres and have been fascinated by

the project.

There’s something magic in this kind of work.

And in the last few years, the company has

demonstrated that is really possible for such

different worlds to meet.

“La Stravaganza” wants to announce some

news: first, its operations centre has moved in

the prestigious TEATRO FRANCO PARENTI,

in Milan, Via Pier Lombardo; then, it’s starting

working on a new musical-theatrical production,

thanks to the help of many professional people

belonging to the world of theatre and music.

We would like to invite those who are interested,

in any way, to participate in or help our new

creative project to contact “La Stravaganza”.

Contacts:

mail: [email protected]

tel. 024454360 - 3382153974.

Website:

www.lastravaganza.it

myspace:

www.myspace.com/quotlastravaganzaquot

no ProFit · La Stravaganza

40 41news· linden lab is expanding

Xstreet SL and OnRez have joined Linden Lab!

Linden Lab has acquired Xstreet SL and OnRez,

the two web leaders in buying and selling

products in Second Life.

Apotheus and some of the most important

members of its team have joined Linden Lab

to integrate Xstreet SL platform in Second Life.

A new team will continue to supply Xstreet SL

customers with the high quality services and

supports they already know.

According to Linden Lab, the goal is

now to make transactions of second

life products as easy as possible.

Many residents believe shopping

inworld is one of the most interesting

aspects of Second Life. And, as many

Xstreet SL and OnRez users know,

having a good website where you can

surf among virtual products and look

for them, is an excellent way to come

to know new designers, keep updated

about new products or simply find a

perfect present. The goal is to create

in the web a wonderful little market, as

a complement of the inworld one., that

is to say a place where you can easily

do shopping and where residents can

have a lot of advantages.

The union between these

marketplaces and Linden Lab can

create new opportunities for virtual

seller. And Linden Lab has also

promised that there will be the

possibility to evolve virtual shopping

through new instruments (such as

programmed deliveries or presents

for non-residents).

So, we just have to wait for the results

of this new Linden Lab adventure...

and, in the meantime, have a nice

shopping!

NewsLinden Lab is expanding

csiIn the episode of C.S.I. broadcasted in Italy at February 11 the agents search an alleged suspectof murder in Second Life.

dark landAn Italian land with a dark side,for vampires, lovers of dark and gothic styles and for the passionateof role-playing games. Do not miss!

Film on second lifeGore Verbinski will direct a film on SecondLife based an article on Wall Street Jurnal in 2007. The director, already the author of the trilogy ‘Pirates of the Caribbean,

themall.tv a place where you can enter in a classic commercial center, where, among the shops, there is a space dedicated to travel agents. Surfing is very simple for to enter in the store with one click.

The detectives Gary Sinise’s team had to unmask a serial killer (that kill in the real world) helpingwith the virtual world of Second Life

wants to focus on the imagined world, that any player can create on Second Life and on the consequences that this may have on real life.

42 43Fashion & style · New trends42

Einstein ... a magic alchemyObserving, melting with the world

in order to create new stimuli and

sensations; infuse ideas with that life

spark that animates and transforms

them into something enchanting and

seductive; an atmosphere that has

to be experimented, touched and

dreamt.

Einstein Progetti & Prodotti magic

alchemy has conquered fashion world

attention again.

In such a difficult historical period,

where economic crisis is striking

hard and is one of the main topic of

TV programs, there are still company

that, thanks to their knowledge of the

market, can look at the future with an

optimistic approach.

2009 has begun with the buy-out of

the brand “Franco Calamai”, a brand

that targets at mature customers that

are very careful about details.

Calamai’s products stand out for a

sophisticated minimalist style, that

combines harmonious simple shapes

and high quality materials. Colours are

also very elegant: rich metropolitan

shades, like grey and blue and brighter

nuances, like purple or bottle green,

Blu copiativo or plum; and all these

colours are mixed with classic mink

and camel.

As far as “historical” brand are

concerned, it’s exciting underlining

how Italian style has stroke once again

international audience attention at the

coolest fair of the moment: Barcelona

Bread & Butter.

In such a creative place, one of the most

important appointments for European

and international fashion, Bray Steve

Alan and BSA brands have amazed

audience thanks to their innovation

and their ability to move from a mood

to another.

Bray’s man has been presented as

a new kind of contemporary traveller

that walks down the street on an urban

background with an engaging mix of fabrics,

enriched by drawings and handmade effect

weft, and denim, that can be adapted to any

need.

Woman has been dressed according to three

different themes: “the roaring years”, a sort

of Charleston style, “retrò...decò...but...

oh..soooo vintage and stylish”, that is to

say piquant and licentious, full of spangles,

paillettes and strings of pearls.

Then we have a “GRUNGE” late ‘80’s

collection, where you “wear as you feel” with

intentionally unlikely colour matchings, frayed

hems and “English tailored man” fabrics.

Finally, we have the “Military punk” style,

which as a dominant colour the “Blue Dark”,

absolutely navy and absolutely...COOL.

Passionate innovative Einstein style has

been protagonist of the fashion week in

Milan and has had a great success and

has excited the audience thanks to Andrew

MacKenzie new collection. In this occasion,

this fashion creative genius has presented a

man completely immersed in modern world;

a man who wants to challenge time and

looks for a solid elegant aesthetic canon.

Rediscovering one’s roots, having visions

from the past, listening to memoirs of writers

such as Kerouac, Burroghs and Ginsberg,

coming back from the past to challenge the

present and find their place in the future.

As for Second Life and the infinite possibilities

it offers to those who have an idea, a passion,

a creative instinct, the Welsh stylist’s ideas

are very clear: “I’m a very lucky person: I live

and I create everyday my fantasy world and I

know that one day you can all create a dream

like mine”.

www.braystevealan.itwww.absolutjoy.it www.einstein.it www.andrewmackenzie.com

44 45

Focus on Harry Pecinotti

A close-up shot of a female hand, with perfectly

painted nails, that holds a cigarette between

red full lips...It’s quite an allusive image and

it’s a symbol of late ‘60’s open-mindedness.

This climate has now been celebrated in the

first monograph about Harry Peccinotti, a

fashion photographer, graphic designer, and

artist who has deeply influenced fashion and

imagination of that period. It doesn’t matter if

they are objects for men’s glance or if they’re

protagonists of sexual revolution: women are

open minded ‘60’sHarry Pecinotti

Fashion photographers and graphic designers

Deformer

Mike Mills

visual art· Damiani Publisher

Apart from Nova, one of the most influencing magazine in the

‘60’s as concerns graphhic, formats and photo editing, Harri

Peccinotti (1938) has been Flair, Vanity Fair, Rolling Stone and

Vogue’s art director. He has first introduced coloured women

in fashion photos. He has become famous as a photographer

thanks to Pirelli calendars (for years 1968 and 1969) and, as

a designer, thanks to restyling of French newspaper Le Matin,

in the ‘70’s.

without dispute the main characters of this book. They’re

sexy, sporty, independent, portraited on paradise beaches

or on original fashion sets... women always represented the

main subjects for Peccinotti’s works.

From the famous picture of the sunflower for Pirelli calendar

for year 1968 to the nude in a bath full of green water, H.P.

presents a wide selection of photos published on fashion

magazines , together with pages and cover for books and

disks created by Peccinotti in about 40 years.

Harry Pecinotti

www.damianieditore.it

46 47cuttinG is rhythm · Barca Films

send messages to the world, to communicate with

those who socialize, get informed, learn, travel,

buy and sell by means of a computer. That’s why

we’re looking for new opportunities to distribute

our customers’ clips.

We believe in the perfect alliance between sight

and hearing to send perfectly balanced messages

to our brain.

We believe in emotions, as emotions are the only

things that still remain.

We believe in cutting as a mean to reach all

these.

We know our limits, but we don’t believe in them.

Cutting is rhythmRhythm is cadence, pace, beat.

It’s the sound of a far drum, so far that you don’t almost

hear it, but that guides our action giving it measure,

more or less happiness, more or less control.

Rhythm is a stubborn repetition, a vibration we can feel

in our skin and bones, more than we can hear it with

our ears.

Rhythm is a continuous flow, a hidden energy that

sustains everything you see.

Rhythm is order and symmetry.

But rhythm may also be syncopated: it can suddenly

stop due to an unexpected stubbornness and then

start again.

Rhythm is music.

BARCA FILMS is company that deals with video

production at 360 degrees.

We aren’t specialized in any sector. We don’t like the

word “specialization” as we think it often means “I

always do the same thing and I have standard shapes

and style”.

We were born after digital revolution and digital

technology – and all its sudden changes and

extraordinary shapes - is the key of our philosophy.

We offer our customers a high quality product, as many

other video producers, but we differ from them for our

successful ideas.

We don’t chase innovative techniques or the most recent

special effects, but we always try to communicate the

message in a keen sharp way.

We want our clips to be appreciated at a first vision,

but we especially concentrate on further visions, when

audience starts to notice small but very important

details that make

it fall in love.

We do really believe in the net as an invaluable mean to

“...rhythm...a vibration we can feel in our skin

and bones...”

“...the perfect alliance between sight and hearing...”Barca Films

www.barcafilms.it

48 49rePortaGe· loredana mantello

“...all her images express something... about her world...”

Loredana Mantello

www.lorephoto.com

or told, she uses her photo camera has her mean of

expression. All her images express how she felt, her

perceptions, her emotions, her world. Loredana is an

explorer of souls and of Middle Eastern people.

In her collection “Ballet in Monochrome”, she has

tried to fix the appeal and elegance of human body,

sensuality of veiled women’s black eyes and delicate

details of henna draws painted on their skin, that all

evoke something mysterious.

Loredana’s exploration goes on the collection “Water,

wind, waves”, where she explores the dramatic visual

and physical interaction among cloth, wind and water

and whatever surrounds them.

“Look in depth and you’ll find hidden answers, but here

they are...for those who know how to see them.”

Soul exploration

“Photography is like a therapy for me, it’s food for

my soul. It’s my homeland, my friend, my paradise,

my harmony, my peace, my

happiness. My thoughts look for

a refugee in it. I’m so curious

that I can’t wait my black and

white photos to be printed, just

like I couldn’t wait when I was in

the dark room. I examine them,

I caress them just like a child’s

face, I can feel them under my

nails, it’s a wonderful sensation.

I observe them from afar, and

then watch them closely to catch

their essence, their feeling, their

spirit: and I find them there. I

admire them for some minutes,

then put them in a drawer, to

watch it again later; and I feel

it’s still alive, and I fall in love

with it once more.”

Loredana Martello is an Italian

free lancer photographer who

has decided to concentrate on

Middle Eastern countries. Her

works have been exhibited both

in Italy and abroad.

To fulfil her wish to catch moments

her eyes and mind record, but

that are difficult to be painted,

50 51new styles & Fashion sPaces · riciclarte

of energy from renewable sources by 10% and

reducing electricity consumption by 15%.

And this is this is the programme for the next

decade. We really hope everything has been

promised during the electoral campaign will be

fulfilled, but also that U.S. Takes a step back

from their decision not to join Kyoto protocol.

As far as we, as citizens, are concerned, we

can and we have to increase waste recycling,

instead of incinerating it (as now we know

incinerators pollute environment as well).

Surrounding oneself with objects made of

recycled materials not only is useful for the

environment, but also adds something beautiful

artistic to our houses.

The number of artists that have decided to use

recycled materials for their work is increasing:

if you visit art exhibition or contemporary art

museums will a lot of these works. And both

critics and public like them.

A new era...

Underlining the importance of renewable energy,

embrace the idea of recycling, reducing the use

of polluting substances... over the last years, we

have spoken a lot about these issues, but a little

has been done to safeguard the environment.

The new most powerful man all over the world,

the new-elected President Barack Obama, has

stated what he’s going to do. And American

model sounds very like European one: reducing

dependence on oil by 10%, increasing production

riciclarteThe art of recycling

www.riciclarte.it

“... use of recycled materials is increasing in contemporary art...”

52 tavola rotonda · La tendnza della progettazione 53

54 55inFo next

info

Waiting fornumber

two

>>>

2NDDESIGN

Additional of INBRODO

Periodic registered in Tribunale di Bologna n.7758 del 28/05/2007

Director:

Giuseppe Boccuzzi

Art Director:

Michele Golinelli

Editorial Coordinator:

Antonio Lacarbonara

Graphic design, layout and text:

mollusco & Balena

For advertising or articles

[email protected]

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