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MEDIAKIT

IMPRESA DIGITAL

TECH SPECS

Intro Note: All formats can be served by 3rd party vendors/tags: /eyeblaster /DFA

/tangozebra/ pointroll/ bluestreak /msft atlas / etc)

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Table of Contents

MEDIAKIT IMPRESA DIGITAL TECH SPECS ......................................................................... 1

Standard ad Formats .......................................................................................................... 3

Standard ad Formats .......................................................................................................... 3

Expandable ads ................................................................................................................. 4

VIDEO ADS........................................................................................................................ 5

Pre-roll video ads + MREC (companion ads) ......................................................................... 6

Backgrounds ...................................................................................................................... 7

Peelback ad ....................................................................................................................... 8

Roll up with Leave Behind ................................................................................................... 9

Out-of-banner/Layer ad .....................................................................................................10

Crazy Right expandable/Side Kick .......................................................................................11

Montras (Shopping) ...........................................................................................................12

Sponsored Link TOP ..........................................................................................................12

Sponsored Link VIP ...........................................................................................................12

Text Link ..........................................................................................................................12

TECH NOTES ....................................................................................................................13

About flash.external.interface: ........................................................................................13

What about the clickTag? ...............................................................................................13

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Standard ad Formats

AD TYPE Dimensions MAX SIZE in KB Actionscript

M-REC 300x250 40KB clickTag*

Leaderboard 728x90 40KB clickTag*

Skyscrapper 120x600 40KB clickTag*

Half-Banner 234x600 40KB clickTag*

Button 300x100 300x100 40KB clickTag*

Half-Page 300x600 80KB clickTag*

Out-of-banner/Layer 600x400 80KB clickTag* + close button*

*Read below

ACTIONSCRIPT:

//clickTag

bt_link.onRelease = function () { getURL(_level0.clickTag, "_blank"); };

//close button

bt_close.onRelease = function () { flash.external.ExternalInterface.call("close");

};

Last section has further tech notes.

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Expandable ads

*2 SWF or a single one can be used.

Default sizes:

MREC:300x250px -> 600x500px LB: 728x90px -> 728x300px Default expansion directions:

MREC:300x250px -> 600x500px (left+up/left+down) LB: 728x90px -> 728x300px (down)

Recommended MAX SIZES:

1 swf? -> 100KB 2 swf? -> #1:40KB, #2:100KB

Video files can be embedded in the SWF, with a 1MB MAX size.

ACTIONSCRIPT:

//clickTag


//close button(when expanded - swf#2)

bt_open.onRelease= function () { flash.external.ExternalInterface.call("close"); };

//open button (swf#1)

bt_open.onRollOver= function () { flash.external.ExternalInterface.call("open"); };

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VIDEO ADS

300x250px MAX initial file size:40KB video (polite download) : up to 1.2MB

ACTIONSCRIPT:

//clickTag


We can provide a player, just send in the video in FLV format (preferably)

USER CONTROLS DEMANDED:

MUTE (SOUND MUST BE OFF BY DEFAULT)

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Pre-roll video ads + MREC (companion ads)

MREC:

300x250px MAX:40KB

ACTIONSCRIPT:

//clickTag


pre-roll video:

Format: FLV VideoBitrate: 512 VideoFrameSize: 480x360 VideoFrameRate: 25

DeInterlace: True Stereo: True AudioSamplingRate: 44100

MAX SIZE: 2MB MAX duration in seconds: 15''

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Backgrounds

Default size:

1600x1200px

200KB MAX

Guides:

- BG image is usually centered.

- background-attachement can be set to 'fixed' or ' scroll'

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Peelback ad

NORMALLY JUST 1 SWF NEEDED

MAX SIZE:80KB

Default sizes:

MAGIC-CORNER: 200x100px

EXPANDED: 700X500px

//clickTag


//close button(when expanded)

bt_close.onRelease = function () { flash.external.ExternalInterface.call("close"); };

//open button (magic corner)

bt_open.onrollOver = function () { flash.external.ExternalInterface.call("open"); };

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Roll up with Leave Behind 2 SWF NEEDED (sizes are specific to each website)

Default sizes:

SWF#1: 980x30px MAX:30KB


ACTIONSCRIPT:

//clickTag


//close button(when expanded)

bt_open.onrollOver = function () { flash.external.ExternalInterface.call("grow"); };

//open button (magic corner)

bt_open.onRelease = function () { flash.external.ExternalInterface.call("close"); };

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Out-of-banner/Layer ad

default sizes and formats:


//clickTag


//close button

bt_close.onRelease = function () { flash.external.ExternalInterface.call("close"); };

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Crazy Right expandable/Side Kick

Default sizes:

(in-page - MREC spot)300x600px -> 800x600px (out-of-page)120x600++px -> 800x600px

sizes may vary, consult with traffic team

ACTIONSCRIPT:

SWF#1

bt_open.onRollOver= function () { flash.external.ExternalInterface.call("open"); };

SWF#2

bt_close.onrollOver = function () { flash.external.ExternalInterface.call("close") };


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Montras (Shopping)

Image size (pixels): 60x60

Max file size: 5 kb

File type: GIF or JPG

Text (number of characters): 20 (title) + 100 (text )* + link

* except Relvado – 60 characters

Sponsored Link TOP

Text (number of characters): 30 (title) + 150 (text ) + link

Sponsored Link VIP

Image size (pixels): 60x60 Max file size: 5 kb File type: GIF or JPG Text (number of characters): 20 (title) + 100 (text ) + link

Text Link

Text (number of characters): 60 + link

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TECH NOTES

About flash.external.interface: The 'flash.external.ExternalInterface.call' method is the most efficient way to comunicate between JS and AS, but a regular call to any function will also work (e.g

close_ad();)

About events In flash if event actions are directly applied to a button symbol, then the actionscript event 'on(release)' should be used: on (release) { getURL(_level0.clickTag, "_blank"); //do other stuff } If a Movieclip symbol is used then name that instan ce and call the event on an

'action layer', following this pattern:

movieclip_name.onRelease = function ()

{ getURL(_level0.clickTag, "_blank");

};

"_level0/root" should always be used, to assure we're referencing the main timeline.

What about the clickTag? The clickTag is the tracking code assigned by the ad serving ne twork to an individual ad. The clickTag allows the network to register where the ad was di splayed when it was clicked on. This click through data is reported to the ad servi ng servers so advertisers may determine the effectiveness of their campaign. The code below will allow ad serving networks to dy namically assign a clickTag to their ad. In this example, a getURL action is being assigned to a button that will navigate the browser to ["clickTag"]. The "getURL(clickTag)" statement appends the variable data passed in via the OBJECT EMBED tag an d navigates the browser to that location. It is the tracking code assigned by the a d serving network, which allows them to register a user's click on that advertiseme nt.

Reference: http://www.adobe.com/resources/richmedia /tracking/designers_guide/

teste

Documents

clicktag bt

bannerlayer ad

peelback ad

expandable ads

tech notes

close button bt

text link

button 300x100 300x100