Test4

Not Your Typical Real Estate Team

The Nellis Group goes far and beyond the duties and skills of the average Realtor. Our commitment to Real Estate excellence has enabled us to help over 140 families move per year.

Growth For The Next Generation

Vicki Nellis started the Nellis Group in 1983 with a focus on customer service and a strong set of core values. From its beginnings as a small individual Realtor to the next generation team that is led by Vicki’s son James today, the Nellis Group will continue to grow as the needs and expectations of our clients increase.

Four Reasons A Home Won’t Sell

While the home selling process may appear complicated, there are actually only 4 reasons that a home will not sell in today’s market. The first 2, Price & Condition, are controlled by you with the aide of the Nellis Group team of specialists. The next 2, Marketing & Negotiation, are why you select the Nellis Group to protect your equity and get you the best terms & conditions for your home sale.

Price

The Nellis Group will help you find the most accurate estimated value of your home in the current market, and guide you in

determining the best pricing strategy to fit your needs.

Market Specialists/Appraisers Pricing Strategy

Our market specialist will perform a Mini Market Analysis (MMA) on your home

to determine the best estimated value. Our

specialists are licensed appraisers, so they will

be able to look at your home with a more

accurate eye. This makes the MMA a more

precise compared to a traditional Realtor

CMA or the often inaccurate, online estimate.

We will help you elect a pricing strategy to meet your goals & time frames. If

you are looking to push the price you might opt for a Wiggle Strategy. Or, you

may opt for a Worry Strategy and leverage Low Offer Engagement (LOE) to try to

sell your home more quickly.

Optional Secret Homes allows you to take advantage of Price Friction and test the market without accruing any actual days on the market.

Condition

The Nellis Group will show you how the clean ups, fix ups, and possible renovations will impact the value and appeal of your home

and connect you with a network of Advantage Partners that can help drive your home above the competition.

Keeping the home in a good showing state is essential to the condition. We provide a free 1 hour interior designer consultation to help stage & improve your home’s appeal in the eyes of potential buyers.

ShowingCondition

Selling As-Is

Lipstick Renovation

Full Renovation

Gets your home on the market quickly and

without spending additional money.

Cost-effective fix-ups that won’t dramatically increase

the home’s value but will get your home looking “shiny”.

Costly upgrades & remodels that raise your home

into a higher price bracket.

Marketing

Our team of marketing experts will make your home look great, create effective marketing materials and make sure that your home

is syndicated to every possible potential buyer out there. We have an in depth Proactive Marketing System that features 70+ points and procedures to market your home consistently through every aspect of the process with attention to detail.

Keeping you up to

date with information

and analysis on what

is going on in the

constantly changing

market.

MarketingReports

Syndication AnalysisFeedback Reports

Competition Compare

Multi Point Proactive Marketing System

Weekly courtesy

calls to discuss any

questions or concerns

and bi-weekly market

reposition reviews.

StayConnected

6 Step Market ReviewWeekly Courtesy Call

Multi Point Proactive Marketing System

Dome Style Home, Fairfax, Fairfax County, Virginia

Staging & Showings

The goal of staging your home is to make buyers feel welcome when they walk in your front door at a

showing and generate an offer. Our free Interior Designer consultation will help you highlight the home’s

assets so your home outshines the competition.

We make sure that a buyer never misses a chance

to view your home on our end by utilizing a

professional showing scheduling service. Not only

can we streamline showings based on your needs, but

we also can provide you with feedback reports to let

you know what buyers are thinking.

Professional Showing Service

Showing Frequency

According to MRIS, on average, when priced at market price

you should expect to see around 2-3 showings per week. All

of our agents who sell in your area will also be doing agent previews of the home.

Key #1MARKETING

Clubhouse Swimming Pool, Stone Ridge, Aldie, Loudoun County, Virginia

Photography & Video

We use wide angle photography to capture the spaciousness of each room, High Dynamic Range (HDR) enhancement to bring vivid photos to life, aerial photography/video* to capture the community

highlights, and HD Video to bring your home alive.

Nobody knows your home better than you do. That is why

we recommend that all our sellers participate in a Seller

Connection video. The video will showcase your home

and your community through visually stimulating media

combined with your own story. Seller Connection develops

an emotional connection with potential buyers and adds a

level to marketing for your home that cannot be replicated.

Star In Your Seller Connection Story

Realtor Photo Nellis Group Photo

Nellis Group photos stand out

compared to other Realtor photos

that you will find online. The

techniques we use make sure that

buyers are not scared away before

they step inside the home.

Key #2MARKETING

Townhouse, Cameron Station, Alexandria, Virginia

Home & Neighborhood Marketing

The first thing that a buyer buys is the neighborhood so we also make sure that we create print and online

marketing materials that showcase both the home and the community. We will make the buyer feel like

they have been in the home and toured the area even if they haven’t visited yet.

Blast Pages & Community Gateways

In Home & Online BrochuresPortrays all the essentials about the home & community through

vibrant writing, vivid photos and technical information mixed

together with an emotional connection via a Seller Connection Letter written by you. The goal is to give buyers something to take

with them that showcases your home and makes it stand out and

be remembered after a day of seeing multiple homes.

Brochures are also available to be viewed & shared interactively online.

An online gateway to your home and community featuring

colorfully written descriptions, photos & video, and information

that potential buyers and agents can view and share in an easier

and more effective way than the technical MRIS setup.

16024 Hayes Ln Woodbridge, VA 22191

w w w. N e l l i s G r o u p . c o m / H a y e s

Message from the owners...

This is a spacious home for all stages of family life. We were drawn to the location close

to Quantico, Belvior and DC. There are excellent schools, wonderful shopping, Wegman’s

grocery is a favorite and plenty of state parkland with water activity access. The home itself is fantastic for entertaining with its open floor plan yet offers privacy

with a study and guest suite. We especially enjoyed the many festive occasions with

friends and family at the custom, full service bar with kegerator and ice maker and

custom made wine cellar. The lot offers the best curb appeal in the neighborhood. The wrap around front porch is

perfect for those lazy Sunday mornings reading the newspaper and the beautiful yard that has

been professionals maintained. We hope that you will fall in love with the house and make it

a home full of memories…just like us.Sincerely,

Joseph & Bettye Marie

Key #3MARKETING

High Rise Condos, Ballston, Arlington, Virginia

Social Fusion Marketing

In today’s world, it is essential to take advantage of the amount of buyers who are online and using social

media to find and share homes. We use Social Fusion to increase the Search Engine Optimization (SEO) of

your home, and saturate the internet with information about your home and the surrounding community.

Social Media Boost

Strategic BloggingConsistently adding content online about your home through

blogging helps to keep your home fresh even after the initial market

saturation. We cover topics like special features of your home, community information, local restaurant stories, area attractions and more using social fusion to spread the information.

Sharing your home to our wide array of social media fans through

various social media outlets is a great first step. One key thing we

do is utilize the world’s number 1 social network, Facebook, to get

your home shared most effectively to a targeted market of people

online via paid advertising. This acquires viewers who will not just

view your home, but share with their own networks.

Key #4MARKETING

Townhome, Woodlynne, Fairfax City, Virginia

Ultimate Syndication

The Nellis Group uses a strategic syndication strategy that gets your home in front of the most possible

potential buyers. We use a combination of paid features on big name web sites, to mass syndication, to our own

personal Realtor to Realtor syndication.

Top 20ProducerBlast

Key Syndication

Mass Syndication

& More

Key #5MARKETING

Sold For Full Price As Secret Home, Woodbridge, Prince William County, Virginia

Secret Homes

Secret Homes brings serious buyers into your home and allows the Nellis Group to leverage price friction and a lack of days on market to negotiate full price offers on your behalf. Your home will still be have the full power of Nellis Group Marketing behind

you, with the exception of officially being listed in MRIS, which ensures you accrue 0 days on market while you test the waters. Sellers

looking to aggressively test the market, or with less urgency to sell should consider this program.

Negotiation Leverage:Zero Days On Market

Negotiation Leverage:Price Friction

Increased days on market can be a stigma

when selling a home. Without officially

being on the market, sellers are more

free to test the limits of price without

accruing any negative days on the market

while gaining leverage against buyers who

want to use days on market against them.

Serious Buyers Only

Showings of your home will

be controlled by you and the

Nellis Group through private

channels. This ensures that

anyone who is going to see

your home is a serious and

pre-approved buyer. There

will be no sign in the yard,

no visible lock box, and

no surprise showings. On

average you can expect 1

showing every 10 days.

When a buyer comes into a Secret

Home, they are given the opportunity

to make a full price offer before the

home is mass syndicated to thousands

of other buyers. It gives them a chance

to “snatch up” the home and gives us

a chance to leverage full price offers.

Weekly Plan - Monthly Plan - Half A Year Plan

Gourmet Cook’s Kitchen, Clifton, Fairfax County, Virginia

Strategic Open Houses

Real Estate companies love to use open houses. They don’t love them because it sells your home, but because they can interact with

new buyers who they will most likely sell a different home. The Nellis Group’s open house focus is to showcase your home. That is why

we hold open houses at three strategically placed time periods in the selling process.

Secret Home Open House Introduction Open House Price Shift Open House

If you have opted to be part of our

Secret Homes program this is a great

opportunity to get buyers in the door

and create urgency & leverage while

remaining officially off the market.

The first weekend the home is on the

market is a great time to get a large

number of potential buyers in the door.

These buyers who have already seen all

the other homes on the market.

If your home shifts into a different price

range then there are a new group of

buyers who are now in your price range

who would love to see a new home that

fits their needs.

To generate buzz for an open house the Nellis Group will advertise through social media

and paid syndication channels. To prepare for the event, we will place directionals

around the neighborhood and canvas the neighborhood with flyers. At times neighbors

are a good source for buyers because they want friends/family to move into the area.

Once the open house is complete you will receive a feedback report to see what buyers

are thinking about your home.

Syndication, Circle Prospecting and Feedback

Negotiation

The negotiation experts at the Nellis Group will fight for your equity, utilizing negotiation tactics & strategies based on research,

analysis and experience to generate the best terms and conditions from the contract for your home.

In certain situations the Nellis Group can leverage their special Lender Advantage Program

(LAP) to better negotiate the terms of the offer. This program allows our lender to cover the

buyers requested closing costs, saving you money.. This is the only program like this in the

area and on average our sellers save $X when this program is utilized.

Buyer Agent Research

We never go into negotiations blind.

Any time we are going to consider an

offer our negotiation specialists vet the

buyer agent to find out if the offer is

credible. We have a proven set of 10

questions that we ask every buyer agent

to gain important information that will

help us negotiate against them.

Low Offer Engagement (LOE)

A low first offer is not a bad thing. Our

negotiation specialists leverage these

low offers to drive up the seriousness of

any other offers

Multiple Offer Strategy orAdvanced Title Search

????