7/28/1 0 Click to edit the outline text format Second Outline Level Third Outline Level Fourth Orlando, August 3 2010 Test Your Marketing Message For Free (Almost!) Using Analytics to Gauge Market Interest from Inbound Leads Trevor Longino Head Guy, CrowdTamers.com @CrowdTamers
Test Your Marketing Message For Free (Almost!)
Oct 22, 2014
Using Analytics to Gauge Market Interest From Inbound Leads
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- 1. Orlando, August 3 2010 Test Your Marketing Message For Free (Almost!) Using Analytics to Gauge Market Interest from Inbound Leads Trevor Longino Head Guy, CrowdTamers.com @CrowdTamers
- 2. So Who The Heck Is Trevor? Head Guy at CrowdTamers.com (a social media marketing / Internet marketing training company) President of doterati.com (a local interactive marketing professional Association) Previously: V.P Marketing for Nextelligence.com (NXEL.PK) Director of PR for Web2 Corp (WBTO.OB) Website: http://crowdtamers.com Twitter: @CrowdTamers http://www.linkedin.com/in/trevorlongino Skype ID: trevor.longino 407.374.9079 [email_address] Get this presentation online: http://www.slideshare.net/crowdtamers
- 3. So What the Heck are You Going to Learn in the Next 45
Minutes?
- How to Split Test Email or Social Media Campaigns
- Using Google Analytics to Measure Which Message Comes To Your Site Most
- Measuring User Engagement on Landing Pages
- Determining a Course of Action For Your Traditional Media Campaigns From the Results
- 4. So What the Heck is Split Testing? Image credit: http://bit.ly/97zD8p
- 5. Getting Started With an Email Split Test 1. Do It Yourself: You need an Email Service Provider You need a list of, ideally, more than 2,000 double opted-in subscribers You need a message And you need another message You need an email HTML knowledgeable web designer who can make your emails and landing pages for you 2. The Outsourced Approach You need a list of, ideally, more than 2,000 double opted-in subscribers You need a message And you need another message
- 6. Two Different Offers for 1 Product
- 7. Two Different Products for 1 Segment Images from Bronto Media
- 8. Landing Pages are Key for ROI! Images from Bronto Media
- 9. How Do You Split Test Soc. Media?
- 10. Two Paths to Social Media Testing
- Different offers to all audiences
-
- Audience will self-select
-
- Use the power of raw numbers across all social media outlets
-
- This can be considered somewhat shoddy testing, but it offers reach for your test
- Split test similar channels
-
- Tumblr / Wordpress, Digg / Reddit, etc.
-
- Presents cleaner test results, but does your brand have the ability to leverage multiple soc. med. channels like this? (Do you have the following?)
- 11. So What the Heck is Next? Images from Official Google Blog
- 12. How the Heck do You Measure Them? Images from Official Google Blog Campaign Tagging Link Tracking Advanced Segmentation Reports & Analysis
- 13. Campaign Tagging http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
- 14. http://crowdtamers.com/?utm_source=twitter&utm_medium=social&utm_term=socialmediatraining_internetmarketingtraining&utm_content=50%25off&utm_campaign=awesome_ads Who the Heck is Going to Click This?
- 15. http://bit.ly/ca6ntd (yes, that's the same link)
- 16.
- 17. Build Your Segments
- 18.
- 19.
- 20.
- 21.
- 22.
- 23.
- Drilldown by custom segment:
- Total Visits
- Time on site
- Pageviews
- Opt ins
- Return visits
- Social engagement
- 24. If You've Built Your Links & Segments Correctly
- You Will Know:
-
- What message got the most visits by media type
-
- What message got the best user engagement
-
- What message equates to the highest profit for your business
- 25. What Is Your Success Metric?
- Sales?
- Leads?
- Branding?
- Landing page should route to sales funnel; measure the resulting sales to determine best campaign
- Measure for signups
- Measure for time on site and pageviews
- 26. Convert Your Message
- Social Media
- Rich Media
- Direct Mail / Fliers / Brochures
- PR, Surveys, Telemarketing,
- Broadcast (obviously)
- 27. So, Did You Learn:
- How to Split Test Email or Social Media Campaigns
- Using Google Analytics to Measure Which Message Comes To Your Site Most
- Measuring User Engagement on Landing Pages
- Determining a Course of Action For Your Traditional Media Campaigns From the Results
- 28.
- Questions?
- 29. Thank You Visit www.onlinemarketingsummit.com f or more information Follow us @OMSummit
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