Prepared by: Kathy Jones, ABR Sales Associate Long & Foster® Real Estate, Inc. 43490 Yukon Dr., Suite 105 Ashburn, VA 20147 (703)726-3417 (877) 724-9494 (703) 724-9508 [email protected]THE HOME SELLER’S ADVANTAGE Prepared Especially for: john doe 123 main st ashburn va 20147 November 9, 2010
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Prepared by:Kathy Jones, ABRSales AssociateLong & Foster® Real Estate, Inc.43490 Yukon Dr., Suite 105Ashburn, VA 20147(703)726-3417(877) 724-9494 (703) [email protected]
THE HOME SELLER’S ADVANTAGEPrepared Especially for:
john doe
123 main st
ashburn va 20147
November 9, 2010
Long & Foster® Real Estate, Inc.
• #1 privately-owned real estate company in America
• Over 200 sales offices
• Nearly 13,000 professional Sales Associates
• Annual sales of nearly $51.5 billion in 2009
• More than a great real estate company – we’re also a great Mortgage, Title, and Insurance company
Why Long & Foster®
• Leader in listing and selling homes
• 98% customer satisfaction rating
• Vast pool of referrals from previously satisfied customers
• Members of a national relocation network
• We know successful methods for getting your home ready to show
For marketing the property located at:
123 main st
Neighborhood ashburn village
Year Built 2005
Fin SqFt 3000
Lot Size .25
Style colonial
Bedrooms 5
Full Baths 3
Half Baths 1
On The Market
21422 Fairhunt Dr
List Price $564,900
Sold Price
Sold Date
DOM 566
Sell Concess 0
Neighborhood Moreland Estates
Year Built 2010
Fin SqFt 2638
Lot Size 0.150298
Style Other
Bedrooms 4
Full Baths 2
Half Baths 1
On The Market
42632 Cochrans Lock Dr
List Price $740,000
Sold Price
Sold Date
DOM 186
Sell Concess 0
Neighborhood Village Of Waxpo
Year Built 2006
Fin SqFt 0
Lot Size 0.530005
Style Colonial
Bedrooms 4
Full Baths 4
Half Baths 1
On The Market
23084 Oglethorpe Ct
List Price $998,000
Sold Price
Sold Date
DOM 629
Sell Concess 0
Neighborhood Brambleton
Year Built 2005
Fin SqFt 5006
Lot Size 0.25
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1
Under Contract
20148 Boxwood Place
List Price $560,000
Sold Price
Sold Date
DOM 70
Sell Concess 0
Neighborhood Belmont Country
Year Built 2005
Fin SqFt 0
Lot Size 0
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1
Under Contract
19858 Mellon Cir
List Price $850,000
Sold Price
Sold Date
DOM 269
Sell Concess 0
Neighborhood Belmont Country
Year Built 2000
Fin SqFt 0
Lot Size 0.560009
Style Colonial
Bedrooms 4
Full Baths 4
Half Baths 2
Under Contract
41958 Greenlook Ln
List Price $1,200,000
Sold Price
Sold Date
DOM 448
Sell Concess 0
Neighborhood Evergreen Reserv
Year Built 2007
Fin SqFt 8812
Lot Size 1.0
Style Colonial
Bedrooms 4
Full Baths 6
Half Baths 1
Recently Sold
43056 La Riva Dr
List Price $499,900
Sold Price $511,480
Sold Date 10/22/10
DOM 145
Sell Concess 11825
Neighborhood Reserve At Belle
Year Built 2010
Fin SqFt 0
Lot Size 0.119995
Style Colonial
Bedrooms 4
Full Baths 2
Half Baths 1
Recently Sold
19664 Stanford Hall Pl
List Price $700,000
Sold Price $737,500
Sold Date 10/22/10
DOM 62
Sell Concess 0
Neighborhood Belmont Country
Year Built 2004
Fin SqFt 3597
Lot Size 0.339991
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1
Recently Sold
43421 Blantyre Ct
List Price $799,000
Sold Price $785,000
Sold Date 11/05/10
DOM 139
Sell Concess 5000
Neighborhood Belmont Land Bay
Year Built 2002
Fin SqFt 0
Lot Size 0.319995
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1
123 main st 21422 Fairhunt Dr 42632 Cochrans Lock Dr 23084 Oglethorpe Ct
Status On The Market On The Market On The Market
List Price $564,900 $740,000 $998,000
Sold Price
Sold Date
DOM 566 186 629
Sell Concess 0 0 0
Neighborhood ashburn village Moreland Estates Village Of Waxpo Brambleton
Year Built 2005 2010 2006 2005
Fin SqFt 3000 2638 0 5006
Lot Size .25 0.150298 0.530005 0.25
Style colonial Other Colonial Colonial
Bedrooms 5 4 4 4
Full Baths 3 2 4 3
Half Baths 1 1 1 1
123 main st 20148 Boxwood Place 19858 Mellon Cir 41958 Greenlook Ln
Status Under Contract Under Contract Under Contract
List Price $560,000 $850,000 $1,200,000
Sold Price
Sold Date
DOM 70 269 448
Sell Concess 0 0 0
Neighborhood ashburn village Belmont Country Belmont Country Evergreen Reserv
Year Built 2005 2005 2000 2007
Fin SqFt 3000 0 0 8812
Lot Size .25 0 0.560009 1.0
Style colonial Colonial Colonial Colonial
Bedrooms 5 4 4 4
Full Baths 3 3 4 6
Half Baths 1 1 2 1
123 main st 43056 La Riva Dr 19664 Stanford Hall Pl 43421 Blantyre Ct
Status Recently Sold Recently Sold Recently Sold
List Price $499,900 $700,000 $799,000
Sold Price $511,480 $737,500 $785,000
Sold Date 10/22/10 10/22/10 11/05/10
DOM 145 62 139
Sell Concess 11825 0 5000
Neighborhood ashburn village Reserve At Belle Belmont Country Belmont Land Bay
Year Built 2005 2010 2004 2002
Fin SqFt 3000 0 3597 0
Lot Size .25 0.119995 0.339991 0.319995
Style colonial Colonial Colonial Colonial
Bedrooms 5 4 4 4
Full Baths 3 2 3 3
Half Baths 1 1 1 1
On The Market
Under Contract
Recently Sold
Comparative Market Analysis Graphed by Status
Graphic Analysis of On The Market Properties
High Price: $998,000
Low Price: $564,900
Avg $ per SqFt: $206.75
Average Price: $767,633
Median Price: $740,000
Average Days on Market: 460
Average Year Built: 2007
Summary Statistics of 3 Properties
Graphic Analysis of Under Contract Properties
High Price: $1,200,000
Low Price: $560,000
Avg $ per SqFt: $136.18
Average Price: $870,000
Median Price: $850,000
Average Days on Market: 262
Average Year Built: 2004
Summary Statistics of 3 Properties
Graphic Analysis of Recently Sold Properties
High Price: $785,000
Low Price: $511,480
Avg $ per SqFt: $205.03
Average Sale To List Ratio: 101.75%
Average Price: $677,993
Median Price: $737,500
Average Days on Market: 115
Average Year Built: 2005
Summary Statistics of 3 Properties
Pricing Your Property to Sell
• Pricing your property correctly is crucial
• You want to sell your property in a timely manner at the highest price possible
• Current market conditions determine the value
Intelligent Pricing
• By pricing your property at market value, you expose it to a much greater percentage of prospective buyers.
• This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
Activity vs. Timing
• A property attracts the most attention, excitement, and interest from the real estate community and potential buyers when it is first listed on the market.
• Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market.
The Effect of Overpricing
• Improper pricing may lead to a below market value sale price, or even worse, no sale at all.
• Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.
Pricing Your Property to Sell
Analysis of the comparable properties suggests a list price range of:
$657,654 to $698,333
Kathy Jones, ABRSales AssociateLong & Foster® Real Estate, Inc.43490 Yukon Dr., Suite 105Ashburn, VA 20147(703)726-3417(877) 724-9494 (703) [email protected]
We’re ready to go to work for you now!
In Conclusion
List your home with Kathy Jones and you’ll receive:
• Excellent service and support
• A thorough market analysis of your home
• A winning marketing plan
• The full resources of The Long & Foster® Companies