Tesoro presenting how to leverage linked in to refine and market your professional brand

LEVERAGE LINKEDIN TO REFINE & MARKET YOUR PROFESSIONAL BRANDOctober 10, 2013

2TODAY’S FACILITATOR

3OUR DISCUSSION• In a competitive global market, how can you distinguish yourself

from other talent?• We all leave an on-line footprint.• It’s how we manage our footprint that sets us apart.

4AUDIENCE POLL• How many of you have a LinkedIn account?• For those of you that have a LinkedIn account, how many of you have

logged in:– Today– Within one week– Within one month

• For what purpose do you use LinkedIn?– Networking– Job search– Building relationships– Research

• How many of you are:– Current students– Recent graduates– Experienced professionals:

• 1 to 5 years• 5+ years

5OUR PANELISTS

6OUR PANELISTS

7OUR PANELISTS

8OUR PANELISTS

9OUR PURPOSE• Create awareness around how this tool can help you promote

your professional brand while expanding your network• Discuss

– LinkedIn resources and features– Strategies to maximize the tool – Tips for building a profile and establishing a network– How recruiters navigate LinkedIn and source for talent– Hiring manager assessment and evaluation of profiles

10OUR AGENDA• Facilitated discussion• Exercise• Demonstration:

– Profile review– Recruiter search

• Open discussion

11FACILITATED DISCUSSION

• Please describe how you define an individual’s professional brand.

12FACILITATED DISCUSSION

• How do you most often use LinkedIn to build and communicate your professional brand? How have you worked to establish your network?

13FACILITATED DISCUSSION• Which features do you leverage more on a regular basis?

14FACILITATED DISCUSSION• In your experience, what positively distinguishes one profile from

another? Describe a “strong” profile.

15FACILITATED DISCUSSION• What do you perceive as “common misuses” of LinkedIn?

Describe a “weak” profile.

16FACILITATED DISCUSSION• Why is it important to leverage LinkedIn?

17LET’S DISCUSS PROFILE STRENGTH

LIMITED INFORMATION = MISSED OPPORTUNITY 18

HIGH-IMPACT PROFILES

HIGH-IMPACT PROFILES

21DEMONSTRATION• Profile review• Recruiter search

22OPEN DISCUSSION

WHAT ARE PROFESSIONALS DOING ON LINKEDIN?

Managing their professional identity

Building business relationships

Sharing advise and finding answers

Researching people and companies

24REFINE YOUR BRAND

25REFINE YOUR BRAND• New professionals

– Education– Work experience– Campus involvement– Community involvement

• Making connections– Alumni– Peers– Recruiters– University faculty/staff/administration

• Tips for success– Research– Affiliate with groups

26REFINE YOUR BRAND• Experienced professionals

– Education– Experience

• Making connections– Alumni– Colleagues– Recruiters

• Tips for success– Include relevant experience– Keep up to date– Affiliate with groups

27THANK YOU

28CELEBRATE NSHMBA