Tesla

Title

Nikola Tesla Exhibit:Commemorative

Typographic Portrait

Chris GloseckiGD208 Computer Drawing

15 May 2012

Concept Statement

Background/ Client:Considered a “mad scientist” by the end of his career as an inventor, electrical and mechanical engineer, Nikola Tesla led a prolific life that provided significant contributions to the 2nd Industrial Revolution. His inventions were often ahead of their time or overshadowed by Thomas Edison. However, his discovery of alternating current (AC) became the North American standard in the early 20th century. To commemorate Tesla’s patents and contributions, SPARK Museum of Electrical Invention (formerly the American Museum of Radio and Electricity) is offering a new electric-ity exhibit. The centerpiece of the show is a dramatic 9-foot Tesla coil that generates a miniature lightning storm. Yet the display needs a unique image of Tesla to help tie the show together and give the audience a visual of the man behind the machine. Target Audiences:Since the museum is open to the public, my Tesla type portrait will be displayed for educational purpos-es. Families, students, tourists and more specifically travel writers and journalists will be viewing the type portrait as part of the exhibit. Objectives:The audience should leave the show with a better understanding of who Tesla was and the foundation he laid for American engineering and electricity. The type portrait is filled with his quotations, theories, patents and inventions that form his face and this will give the viewers an idea of his contributions in a unique way.

TitleObstacles:My text portrait of Tesla is meant to be an informative visual of the Tesla’s brilliance. Since the text is morphed and overlapped to show difference of value, the viewers may not get as much information from the portrait alone and may have to venture further into the exhibit. Thus, the piece is meant to be a complimentary part of the whole Tesla exhibit. Also at the conclusion of his life, Tesla was considered incred-ibly esoteric by the mainstream. He symbolized an alternative to not just Thomas Edison, but also other scientists such Guglielmo Marconi, Heinrich Rudolph Hertz and Mahlon Loomis. Audiences may want more information about other scientists that contributed to American engineering as well.

Key Benefit:Although Tesla was a Serbian-American, he still provided the corner-stones for alternating current that soon became the North American standard for the transmission of electricity. And like many ambitious immigrants that acquired American citizenship, he contributed to the framework of modern day America. The audience should associate Tes-la’s image with a feeling of patriotism and strength in American engi-neering.

Support Statements/ Reasons Why:As Tesla’s background and career becomes more widely acknowledged and appreciated by the masses, he won’t be considered secondary to Edison, but simply another contributing genius that helped develop America into what it is today. He will be celebrated as one of the domi-nant minds in American industries and with presence of the Internet to spread information, his many U.S. patents and inventions will be appre-ciated by the mainstream.

TitleTone:The Tesla text portrait will have a powerful, direct, educational tone.

Media:The Tesla image will be a commemorative poster that provides iconic visual aid for the SPARK muse-um’s electricity exhibit.

Creative Considerations:Since this Tesla image will be a type portrait and not just a reproduction of his face, the text that cre-ates the piece will consist of Tesla’s theories and quotations with a focus on his patents and inventions. The font used will be American typewriter to emphasize his contributions to American engineering and electricity.

TitleOriginal Image

Posterized Image

Ere many generations pass, our machinery will be driven by a power obtainable at any

point of the universe. This idea is not novel. Men have been led to it long ago by

instinct or reason; it has been expressed in many ways, and in many places, in the

history of old and new. We find it in the delightful myth of Antheus, who derives

power from the earth; we find it among the subtle speculations of one of your

splendid mathematicians and in many hints and statements of thinkers of the

present time. Throughout space there is energy. Is this energy static or kinetic! If

static our hopes are in vain; if kinetic — and this we know it is, for certain — then it is

a mere question of time when men will succeed in attaching their machinery to the

very wheelwork of nature.“I do not think there is any thrill that can go through the

human heart like that felt by the inventor as he sees some creation of the brain

unfolding to success... Such emotions make a man forget food, sleep, friends, love,

everything.”“Let the future tell the truth, and evaluate each one according to his

work and accomplishments. The present is theirs; the future, for which I have really

worked, is mine.”“Like a flash of lightning and in an instant the truth was revealed. I

drew with a stick on the sand the diagrams of my motor. A thousand secrets of nature

which I might have stumbled upon accidentally I would have given for that one which

I had wrestled from her against all odds and at the peril of my existence.“Before I put

a sketch on paper, the whole idea is worked out mentally. In my mind I change the

construction, make improvements, and even operate the device. Without ever having

drawn a sketch I can give the measurements of all parts to workmen, and when

completed all these parts will fit, just as certainly as though I had made the actual

drawings. It is immaterial to me whether I run my machine in my mind or test it in

my shop. The inventions I have conceived in this way have always worked. In thirty

years there has not been a single exception. My first electric motor, the vacuum

wireless light, my turbine engine and many other devices have all been developed in

exactly this way.”“The gift of mental power comes from God, Divine Being, and if we

concetrate our minds on that truth, we become in tune with this great power.

My Mother had taught me to seek all truth in the Bible.”“If Edison had a needle to

find in a haystack, he would proceed at once with the diligence of the bee to examine

straw after straw until he found the object of his search. I was a sorry witness of such

doings, knowing that a little theory and calculation would have saved him ninety per

cent of his labor.”“I do not think there is any thrill that can go through the human

heart like that felt by the inventor as he sees some creation of the brain unfolding to

success... Such emotions make a man forget food, sleep, friends, love, everything.”

“Let the future tell the truth, and evaluate each one according to his work and

accomplishments. The present is theirs; the future, for which I have really worked, is

mine.”“Like a flash of lightning and in an instant the truth was revealed. I drew with

a stick on the sand the diagrams of my motor. A thousand secrets of nature which I

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not think there is any

thrill that can go

through the

human heart like

that felt by the

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there is any thrill

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some creation of the brain unfolding to

success... Such emotions

make a man forget food,

sleep, friends, love,

everything.”“Let the

future tell the truth,

and evaluate each one

according to his work

and accomplish-

ments. The present is

theirs; the future, for which I have

really worked, is mine.”“Like a flash of lightning and

in an instant the truth was revealed. I drew with a

stick on the

“I do not think there

is any thrill that can go through the human heart like that

felt by the inventor as he sees some creation

of the brain unfolding to suc-cess... Such emotions make a man

forget food, sleep, friends, love, everything.”

“Let the future tell the truth, and evaluate each one

according to his work and accomplishments. The

present is theirs; the future, for which I have

really worked, is mine.”“Like a flash of lightning and in an

instant the truth was re-

“Let the

future tell the truth, and evaluate

each one according to his work and accomplish-

ments. The present is theirs; the future, for which I have really worked, is

mine.”“Like a flash of lightning and in an instant the truth was re-

vealed. I drew with a stick on the sand the diagrams of my motor. A thousand secrets of nature which I might have stumbled upon accidentally I

would have given for that one which I had wrestled from her against all odds and at the peril of my existence.“Before I put a sketch on paper, the whole

idea is worked out mentally. In my mind I change the construction, make improvements, and even operate the device. Without ever

having drawn a sketch I can give the measurements of all parts to workmen, and when completed all these parts

will fit, just as certainly as though I had made the actual drawings. It is immaterial to me

whether I run my machine in my


according to his work and accomplishments. The present

is theirs; the future, for which I have really worked, is

mine.”“Like a flash of lightning and in an instant the truth

was revealed. I drew with a stick on the sand the

diagrams of my motor. A thousand secrets of nature

which I might have stumbled upon accidentally I

would have given for that one which I had wrestled

from her against all odds and at the peril of my

existence.“Before I put a sketch on paper, the whole

idea is worked out mentally. In my mind I change the

construction, make improvements, and even operate

the device. Without ever having drawn a sketch I can

give the measurements of all parts to workmen, and

when completed all these parts will fit, just as































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according to his work and accom-

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future, for which I have really worked, is mine.”

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would have given for that one which I had wrestled from her against all odds and at the peril of my existence.“Before I put a sketch on paper,

the whole idea is worked out mentally. In my mind I change the construction, make improvements, and even operate the

device. Without ever having drawn a sketch I can give the measurements of all parts to workmen,

and when completed all these parts will fit, just as certainly as though I had made

the actual drawings. It is

“Before I put a sketch on paper, the whole idea is worked out mentally. In my mind I change the construction, make improvements, and even operate the device. Without ever having drawn a sketch I can give the measurements of all parts to workmen, and when completed all these parts will fit, just as certainly as though I had made the actual drawings. It is immaterial to me whether I run my machine in my mind or test it in my shop. The inventions I have conceived in this way have always worked. In thirty years there has not been a single exception. My first electric motor, the vacuum wireless light, my turbine engine and many other devices have all been developed in exactly this way.”

“The gift of mental power comes from God, Divine Being, and if we concetrate our minds on that truth, we become in tune with this great

power.My Mother had taught me to seek all truth in the Bible.”

“If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the

object of his search. I was a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his

labor.”“I do not think there is any thrill that can go through the human heart like

that felt by the inventor as he sees some creation of the brain unfolding to success... Such emotions make a man forget food, sleep, friends, love,

everything.”“Let the future tell the truth, and evaluate each one according to his work and accomplishments. The present is theirs; the future, for

which I have really worked, is mine.”“Like a flash of lightning and in an instant the truth was

revealed. I drew with a stick on the sand the diagrams of my motor. A thousand secrets

of nature which I might have stumbled upon

accidentally I woul

“I do

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worked out mentally. In my mind I

change the construction, make improvements, and

even operate the device. Without ever

having drawn a sketch I can give the measurements of all

parts to workmen, and when completed all these parts will fit, just as

certainly as though I had made the actual drawings. It is

immaterial to me whether I run my

machine in my mind or test it in

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even operate the device.

Without ever having drawn a

sketch I can give the measurements of all

parts to workmen, and when completed all

these parts will fit, just as certainly as though I

had made the actual drawings. It is immaterial to

me whether I run my machine in my mind or test it

in my shop. The inventions I have conceived in this way have

always worked. In thirty years there has not

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worked out mentally. In my mind I change the

construction, make improvements, and even

operate the device. Without ever having drawn a sketch I can give the

measurements of all parts to workmen, and when completed all

these parts will fit, just as certainly as though I had made

the actual drawings. It is immaterial to me


mind or test it in my shop.

The inventions I

have conceived in

this

“Before I put a

sketch on paper, the whole

idea is worked out mentally. In my mind I

change the construction, make improvements, and even


measurements of all parts to workmen, and when completed all these parts will fit, just as

certainly as though I had made the actual drawings. It is immaterial to me

whether I run my machine in my mind or test it in my shop. The

inventions I have conceived in this way have always worked. In

thirty years there has not been a single exception.

My first electric motor, the vacuum

wireless light, my turbine engine and

many other devices have all been

devel-

“Before I put a sketch on paper, the

whole idea is worked out

mentally. In my mind I change the construction,

make improvements, and even operate the device. Without

ever having drawn a sketch I can give the measurements of all parts

to workmen, and when completed all these parts will

fit, just as certainly as though I had

made the actual drawings. It is

immaterial to me whether I run my


my shop. The inventions I

have con-

“Before I put a

sketch on

paper, the

whole idea is

worked out

mentally. In my mind I change the construc-tion, make

improvements, and even operate the device.

Without ever having drawn a sketch I can give the measurements of

all parts to workmen, and when completed all these parts will fit, just as certainly as though I

had made the actual drawings. It is

immaterial to me whether I run

my ma-

chi

“Like a flash of lightning and in an instant

the truth was revealed. I drew with a stick on the sand the diagrams of my motor. A thousand

secrets of nature which I might have stumbled upon accidentally I would have given for that one which I had wrestled from her against all odds and at the peril of my

existence.“Before I put a sketch on paper, the whole idea is worked out mentally. In my mind I change the construction, make

improvements, and even operate the device. Without ever having drawn a sketch I can give the measurements of all

parts to workmen, and when completed all these parts will fit, just as certainly as though I had

made the actual drawings. It is immaterial to me whether I run my machine in

my mind or test it in my shop. The

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that one which I had wrestled from her against all odds and at the peril of

my existence.“Before I put a sketch on paper, the whole idea is worked out

mentally. In my mind I change the construc-tion, make improvements, and

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truth was revealed. I drew with a stick on the sand the diagrams of my motor. A thousand

secrets of nature which I might have stumbled upon

accidentally I would have given for that one

which I had wrestled from her against all odds and at the peril of

my existence.“Before I put a sketch on paper,

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mentally. In my mind I change the

construction, make improvements, and even

operate the device. Without ever having drawn a sketch I can give

the measurements of all parts to workmen, and when completed all these parts will fit, just as certainly

as though I had made the actual drawings. It is immaterial to me

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“Like a flash of lightning and in an instant the truth was

revealed. I drew with a stick on the

sand the diagrams of my motor. A

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have stumbled upon accidentally I

would have given for that one which I had wres-

tled from her against all odds and at the peril of

my existence.“Before I put a

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by the inventor as he sees some creation of the brain unfolding to success...

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ments, and even operate the device. Without ever having drawn a

sketch I can give the measurements of all parts to workmen, and when completed all

these parts will fit, just as certainly as though I had made the actual drawings. It is immaterial to me whether I

run my machine in my mind or test it in my shop. The inventions I have conceived in this way have always worked. In thirty years there has

not been a single exception. My first electric motor, the vacuum wireless light, my turbine engine and many other devices have all been developed in exactly this way.”Before I put a sketch on paper, the whole idea is worked out mentally. In my mind I change the construction, make improvements, and even operate the device. Without ever having drawn a sketch I can give the measurements of all parts to workmen, and when completed all these parts will fit, just as certainly as though I had made the actual drawings. It is immaterial to me whether I run my machine in my mind or test it in my shop. The inventions I have conceived in this way have always worked. In thirty years there has not been a single exception. My first electric motor, the vacuum wireless light, my turbine engine and many other devices have all been developed in exactly this way.”“The gift of mental power comes from God, Divine Being, and if we concetrate our minds on that truth, we become in tune with this great power.Before I put a sketch on paper, the whole idea is

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the truth was revealed. I drew with a stick on the sand the diagrams of my motor. A thousand

secrets of nature which I might have stumbled upon accidentally I would have given for that one which I had wrestled from her against all odds and at the peril of my

existence.“Before I put a sketch on paper, the whole idea is worked out mentally. In my mind I change the construction, make

improvements, and even operate the device. Without ever having drawn a sketch I can give the measurements of all

parts to workmen, and when completed all these parts will fit, just as certainly as though I had

made the actual drawings. It is immaterial to me whether I run my machine in

my mind or test it in my shop. The

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If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the object of his search. I was a sorry witness of such doings,

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The inventions I have

conceived in this way have always

worked. In thirty years

there has not been a single exception. My first electric motor, the vacuum

wireless light, my turbine engine and many

other devices

The inventions I have

conceived in this way have always

worked. In thirty years

there has not been a single exception. My first electric motor, the vacuum

wireless light, my turbine engine and many

other devices











operate the device.

“Before I put a

sketch on paper, the

whole idea is worked

out mentally. In

my mind I change the construction, make improve-ments, and even operate the device. Without ever having drawn a sketch I can give

the mea-

sure-

ments of all







“Before I put a sketch on

paper, the whole idea is

worked out mentally. In my mind

I change the construction, make improvements,

and even operate the device. Without ever having drawn a


these parts will fit, just as certainly as though I had made the actual drawings. It is immaterial to me whether I run my

















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“Like a flash of lightning and in an instant the truth was

revealed. I drew with a stick on the

sand the diagrams of my motor. A

thousand secrets of nature which I might

have stumbled upon accidentally I

would have given for that one which I had wres-

tled from her against all odds and at the peril of

my existence.“Before I put a

sketc h o









will fit,









will fit,

“Like a flash

of lightni“Before I put a sketch on paper, the whole idea is worked out mentally. In my mind I change the construction, make improve-ments, and even operate the device. Without ever having drawn a sketch I can give the measurements of all parts to workmen, and when completed all these parts will fit, just as certainly as though I had made the actual drawings. It is immaterial to me whether I run my machine in my mind or test it in my shop. The inventions I have conceived in this way have always worked. In thirty years there has not been a single exception. My first electric motor, the vacuum wireless light, my turbine engine and many other devices have all been developed in exactly this way.”“The gift of mental power comes from God, Divine Being, and if we concetrate our minds on that truth, we become in tune with this great power.My Mother had taught me to seek all truth in the Bible.”“If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the object of his search. I was a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of

his labor.”“I do not think there is any thrill that can go through the human heart like that felt

by the inventor as he sees some creation of the brain unfolding to success...

Such emotions make a man forget food, sleep,

friends, love, everything.”“L

et the future tell the

Mother had taught

me to seek all truth in the Bible.”“If

Edison had a needle to find in a haystack, he would

proceed at once with the diligence of the bee to

examine straw after straw until he

found the

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My first electric motor, the vacuum wireless light, my

turbine engine and many other devices

have all been developed in exactly

this way.”“The gift of mental power comes from

God, Divine Being, and if we concetrate our

minds on that truth, we become in tune

with this great power.My

Mother had taught me

to seek all

truth in

the

Bible.”“If Edison had a

needle to find in a haystack, he would proceed at once with the

diligence of the bee to examine straw

after

“I do

not think there is any thrill that can go

through the

human heart

like that felt by

the inventor

as he sees some

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of the brain unfolding to suc-cess... Such emotions make a

man forget food, sleep, friends, love, everything.”


according to his work and accom-

plishments. The present is theirs; the

future, for which I have really worked, is mine.”

“Like a flash of lightning and in

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would have given for that one which I had wrestled from her against all odds and at the peril of my existence.“Before I put a sketch on paper,

the whole idea is worked out mentally. In my mind I change the construction, make improvements, and even operate the

device. Without ever having drawn a sketch I can give the measurements of all parts to workmen,

and when completed all these parts will fit, just as certainly as though I had made

the actual drawings. It is

“Before I put a sketch on paper, the whole idea is worked out mentally. In my mind I change the construction, make improvements, and even operate the device. Without ever having drawn a sketch I can give the measurements of all parts to workmen, and when completed all these parts will fit, just as certainly as though I had made the actual drawings. It is immaterial to me whether I run my machine in my mind or test it in my shop. The inventions I have conceived in this way have always worked. In thirty years there has not been a single exception. My first electric motor, the vacuum wireless light, my turbine engine and many other devices have all been developed in exactly this way.”

“The gift of mental power comes from God, Divine Being, and if we concetrate our minds on that truth, we become in tune with this great

power.My Mother had taught me to seek all truth in the Bible.”

“If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the

object of his search. I was a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his

labor.”“I do not think there is any thrill that can go through the human heart like

that felt by the inventor as he sees some creation of the brain unfolding to success... Such emotions make a man forget food, sleep, friends, love,

everything.”“Let the future tell the truth, and evaluate each one according to his work and accomplishments. The present is theirs; the future, for

which I have really worked, is mine.”“Like a flash of lightning and in an instant the truth was

revealed. I drew with a stick on the sand the diagrams of my motor. A thousand secrets

of nature which I might have stumbled upon

accidentally I woul

“I do

not think there is any thrill that

can go

through the

human heart like

that felt by the

in-


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worked out mentally. In my mind I change the



measurements of all parts to workmen, and when completed all

these parts will fit, just as certainly as though I had made

the actual drawings. It is immaterial to me


mind or test it in my shop.

The inventions I

have conceived in

this

“Before I put a

sketch on paper, the whole

idea is worked out mentally. In my mind I

change the construction, make improvements, and even


measurements of all parts to workmen, and when completed all these parts will fit, just as

certainly as though I had made the actual drawings. It is immaterial to me

whether I run my machine in my mind or test it in my shop. The

inventions I have conceived in this way have always worked. In

thirty years there has not been a single exception.

My first electric motor, the vacuum

wireless light, my turbine engine and

many other devices have all been

devel-

“Before I put a sketch on paper, the


mentally. In my mind I change the construction,

make improvements, and even operate the device. Without

ever having drawn a sketch I can give the measurements of all parts

to workmen, and when completed all these parts will

fit, just as certainly as though I had

made the actual drawings. It is

immaterial to me whether I run my


my shop. The inventions I

have con-

“Before I put a

sketch on

paper, the

whole idea is

worked out

mentally. In my mind I change the construc-tion, make

improvements, and even operate the device.

Without ever having drawn a sketch I can give the measurements of

all parts to workmen, and when completed all these parts will fit, just as certainly as though I

had made the actual drawings. It is

immaterial to me whether I run

my ma-

chiMy

first elec-

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whole idea is worked out mentally.

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these parts will fit, just as certainly as though I had made the actual drawings. It is immaterial to me whether I

run my machine in my mind or test it in my shop. The inventions I have conceived in this way have always worked. In thirty years there has

not been a single exception. My first electric motor, the vacuum wireless light, my turbine engine and many other devices have all been developed in exactly this way.”Before I put a sketch on paper, the whole idea is worked out mentally. In my mind I change the construction, make improvements, and even operate the device. Without ever having drawn a sketch I can give the measurements of all parts to workmen, and when completed all these parts will fit, just as certainly as though I had made the actual drawings. It is immaterial to me whether I run my machine in my mind or test it in my shop. The inventions I have conceived in this way have always worked. In thirty years there has not been a single exception. My first electric motor, the vacuum wireless light, my turbine engine and many other devices have all been developed in exactly this way.”“The gift of mental power comes from God, Divine Being, and if we concetrate our minds on that truth, we become in tune with this great power.Before I put a sketch on paper, the whole idea is

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Works Cited

BeemBee, . “Nikola Tesla-The Genius.” . BeemBee.com, 22 March 2010. Web. 30 Apr 2012. <http://images.devilfinder.com/go.php?q=nikola tesla>.

Jenkins, John. “Spark Museum.” Shew Design. Strategic Visual Communications, 2012. Web. 15 May 2012. <http://shew-design.com/blog/project/spark-museum/>.

Dalke, Jim. “The Waveguide.” Wordpress. SBE Seattle Chapter 16, 2012. Web. 15 May 2012. <http://sbe16.com/?p=710>.

Tesla

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american museum of radio