TERRA Staffing Group Jenifer Lambert, CPC [email protected] MegaTrends in Recruiting Winning the War for Talent.

TERRA Staffing Group

Jenifer Lambert, [email protected]

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MegaTrends in Recruiting

Winning the War for Talent

War for Talent

The Struggle is Real!

Employers Reporting Talent Shortages

Source: Manpower Group, Talent Shortage Survey, 2014

Top Ten Skill Shortages

Source: Manpower Group, Talent Shortage Survey, 2014

What’s the Business Impact?

This is not an “HR problem”.

This is a Business Problem.

Big Ideas!• Shift toward greater involvement from hiring

managers…and the whole organization!• Shift from screening to selling high value

candidates…and competing for talent!• Moving from traditional posting methods to

digital marketing methods…on steroids!• Candidate as customer/advocate/influencer…

ps. Don’t forget about your employees and alumni!

The Reasons People Quit Jobs• Honest, frequent two way communication• Challenging, exciting work (intrinsic motivation)• Opportunities to grow and learn• Knowing that their work makes a difference• Being recognized and rewarded for performance• Some degree of control over their job• Comp/Benefits• Work/Life Balance• Job Security• Values Alignment• Clarity of expectations

The Reasons People Accept Jobs

• Honest, frequent two way communication• Challenging, exciting work (intrinsic motivation)• Opportunities to grow and learn• Knowing that their work makes a difference• Being recognized and rewarded for performance• Some degree of control over their job• Comp/Benefits• Work/Life Balance• Job Security• Values Alignment• Clarity of expectations

Manager’s

Success

Attracting the Right

People

Selecting the Right

People Developing the Right

People

Expectation #1--Ownership

• Help them see how they win

• Help them see their importance

• Link to Performance Plan

Expectation #2--Engagement

• Dedicated time

• Commit to Feedback

• SLA’s

Expectation #3--Selling

• Assess motivations

• Create differentiation

• Tailor pitch

Expectation #4—Build a Brand

• Leverage Networks

• Mine contacts• Social Media

marketing

Brand the Company

Brand the Boss

Find Your “Beta”

• Respected• Adventurous• Rock star cred

Job Postings--Weak or Wow?

Purpose of the job posting:

1. Attract the right candidates

2. Repel the wrong candidates

3. Build/reinforce employment brand

Speak Like a Native

• Involve the Hiring Manager

• Test market the message with the team

Collect Cool Points

• What’s generally cool about your company?

• What’s specifically cool about this job?

• Make sure you don’t inadvertently repel the right people!

All About WHO?

• Posting should be written from candidate perspective, not the companies

• Think like a marketer

Personas

• Who are you targeting?

• What do they value?• Where do they

“hang out”?• Buzzwords• Background• Belief systems

Job Postings in a Key Word World

• Straight Forward Title

• Creative Content

+ Social Recruiting

Social Media and Recruiting are a match made in heaven!

Why? Recruiting is inherently social.

Benefits of Social Recruiting

• Cultivate relationships

• Allows for free flow of info

• Branding• Lurking

Benefits of Social RecruitingYour employees spend 40-60% of their time online on social networking and blogs (Kansas State University Study, 2012)Chances are they’re already talking about work!

Source: Sarang Brahme via Recruiting Blogs

Social is About Sharing

+ Social Media Goals

• Enable connections• Give a glimpse into

culture• Drive traffic back to

your career site• Create

conversations• Create conversions

Reputation Management

Technology Creates Transparency

Only 14% of people believe advertisements while 78% believe what they hear from a friend.

How to Get Employees to Write Social Reviews in One Easy

Step

ASK!

Ask for Social Reviews

• Employee surveys

• After hearing receiving praise

Keys to Candidate Experience

• Clear expectations

• Respect time • Learn how to

reject with respect

• User experience testing

Golden Question

How would you treat this person if they were a potential customer?

Candidate

Employee

Customer

Referral Source

Advocate

Non-Traditional Talent Pools

• Former employees

• Existing employees

Non-Traditional Talent Pools

Non-Traditional Talent Pools

Inclusive Hiring• Different

abilities• Different

backgrounds

Make recruiting EVERYBODY’s job!

• Training & partnering with managers

• Engaging & empowering the workforce

• Collaborating across the org

HRCI CreditProgram ID: 230002

Title: Mega Trends in Recruiting: Strategies for Winning the War for Talent

Start Date: 1/16/2015End Date: 1/16/2015

Recertification Credit Hours Awarded: 1 Specified Credit Hours: HR (General)

This program, 230002, has been approved for 1 (General) recertification credit hours toward PHR,

SPHR and GPHR recertification through the HR Certification Institute. Please be sure to note the

program ID number on your recertification application form. For more information about

certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

Engagement: From Buzz Word to Business HabitPresented by: Justin Foster

Price AssociatesFebruary 13, 2015

10:00-11:00amThis activity has been submitted for HRCI credit.

Register at: www.TerraStaffingGroup.com/HRHotspot