PRAN Stands For
Organization Overview
• PRAN started its operation in 1981 in Bangladesh.
• Bangladesh’s largest grower and processor of
fruits and vegetables.
• PRAN Export 82 Countries of the world recently.
PRAN At A GlanceCompany Name PRAN foods ltd.
Started its operation 1981
Brand Mantra Eat delicious. Live healthy
Business Type Manufacturer, Trading Company, Buying Office, Distributor/Wholesaler
Mission Is to generate employment and earn dignity and self respect for competitors through profitable enterprises.
Vision Improving livelihood
Product/Service Juice, Drinks, Confectionary, Dairy, Ethnic Snacks, Powder Packed Spices
Number of Employees 30,000
Export Inception 1991
First Export Country France
Total Export Countries 82
Total Customer Reach 300 million (approx)
Export Destinations
• Asia• Gulf• Fareast Asia• Australia
• Europe• Africa• America
77 Countries, overseas offices in India, UAE, Africa, Europe
Subsidiaries of PRAN Group
PRAN food LDT.
RFL Plastic
BANGA PLASTIC INTERNATIONAL LTD.
RFL Group
Agricultural Marketing Company Limited.
Chorka Textile Ltd.
Property Lift
RFL Plastics
Human Resource Policy
PRAN
Management Structure
•Managing Director & Chief Executive Officer (CEO)•Chairman•Executive Director•Marketing & Sales Department•Research & Development•Human Resource Management Department•Finance Department•Administration & Management
Number of Employees
• 30,000 Employee in total.
• 250 employees in marketing
team.
• 15000 dealers & 6000 sales
representative.
•60,000 farmers
Selection Process
• CV Scanning & Short listing
• Preliminary Interview
• Employment Test
Selection Process
• Comprehensive Interview
• Initial Screening
• Orientation Program
Payment System
• Basic Salary
• Sells Commission
• Bonuses
• Skill Incentives
• Overtime
Promotion Structure
• Upper Level
• Mid Level
• Lower Level
Training Policy
• On the Job Training
• Off the Job Training
Training Policy
• Fresher Employees Training
• Managerial Level Training
• Factor Management Training
• Sells Training
Employees Packages
• Leave facilities
• Gratuity & provident fund
• Child care
Evaluation of Marketing Mix
• Pricing
• Competitors in Foreign Markets
• Product
• Promotion
Product and Export Operation
• PRAN is Currently Producing More Than 200
Food Products Under 10 Different Categories.
• Best National Export Award” for 8 consecutive
fiscal years
• In Recent Times, PRAN has Got the “UDC
BUSINESS AWARDS 2011” as the Best Food &
Beverage Products Manufacturer in Malaysia
Product Items Used In Exporting
Juice Drink
Confectionary Culinary
Product Items Used In Exporting
Snacks
Beverage
Dairy
Distribution Strategy
• PRAN employed the channels of distribution in the
foreign market depending on the market
requirement
• For some countries PRAN use wholesales or
retailers and for some countries they hire an
importer for making the firm’s products available
to the end users
Factories all over Bangladesh
Rangpur
Distribution Network
Searching New Markets
• PRAN is looking for new markets by applying different marketing strategies to increase their market share as much as possible
Malaysia International Food and Beverage Fair, 2011 Poster of Gulf Food Exhibition,
2012
Corporate Social Responsibility
• Promises to the Environment• Working with ‘SAVE THE CHILDREN’.• Working together with Red crescent.• Providing Airport Support to Hajj Pilgrims
every year from Bangladesh to KSA.
Thank You