2011 Social Media Guidebook
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Why Is socIal MedIa IMportant? soMe Facts and FIgures…
> Nearly two billion people are currently online. (Internet World Stats)
> 22% of their time is spent in social media. (Mashable)
> Average American internet users watch 30 minutes of video online per day. (comScore)
> Social media use among baby boomers 55-64 rose to 43% in December 2010. (Marketingcharts.com via David Erickson)
In this book you’ll find:
social Media and teradata . . . . . . . . . . . . . . . . . . . . . . 3
guidelines and First steps . . . . . . . . . . . . . . . . . . . . . . 7
the Five channels – a primer . . . . . . . . . . . . . . . . 10
resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Welcome to the
Teradata Social
Media Guidebook
2
the BIg socIal MedIa pIcture For teradata.
our goal: Create brand awareness in business and IT communities.
our objective: Use relevant social media channels to increase dialogue, creating brand awareness in the social media sphere.
Chapter 1: social Media and teradata
3
so
cial Me
dia
so
cial Me
dia
th
e F
ive c
han
ne
lsg
uid
elin
es
re
sou
rces
socIal MedIa categorIes and channels
Teradata has selected five social media categories and their primary channels to help us achieve our goals and objectives:
social media category primary channel
Business-oriented (professional) LinkedIn
Business media-sharing SlideShare
Microblogging Twitter
Social networking Facebook
Video-sharing YouTube
What Is socIal MedIa?
social media and networking is:
> A way to communicate and connect with your family, friends, colleagues, and others.
> A way of using the internet to instantly collaborate and talk about ideas or causes.
> A world where anyone can be a publisher, reporter, artist, filmmaker, or photographer.
What does socIal MedIa Mean to teradata?
social media allows us to:
> Express our company’s human voice.
> Share knowledge and information.
> Share ideas in progress, and let others join in.
hoW you can help
Social media is an effective, low-cost vehicle for achieving Teradata business objectives. You can use it to help Teradata by:
> Networking with the right people.
> Increasing traffic to Teradata.com.
> Monitoring the competition and Teradata’s reputation.
> Helping create awareness about Teradata.
4
so
cial Me
dia
so
cial Me
dia
th
e F
ive c
han
ne
lsg
uid
elin
es
re
sou
rces
social networking sites allow you to construct a profile to which you can:
> Post content and photos.
> Choose to connect to other users.
> View other users’ content and connections.
Facebook is one of the most popular social networking sites.
youtube is one of the most popular video-sharing web sites. Video-sharing sites allow you to:
> Upload video clips to a web site.
> Use the service (or host) to store videos on its server so others can view and comment.
Business-oriented social media sites allow you to present a business profile to:
> Communicate with professionals you know and trust.
> Meet and network with people in your industry and others.
> Identify and create sub-groups for discussing specific topics or challenges.
linkedIn is one of the most popular business-oriented social media sites.
Business media-sharing sites allow you to:
> Share slideshows, video, and audio files.
> Establish industry, thought, and product and services leadership.
> Raise brand awareness and generate new relationships.
slideshare is one of the most popular business media-sharing sites.
Microblogging sites offer a form of blogging, but with shorter content than in traditional blogs. twitter is one of the most popular microblogging services.
> Entries might be simple short sentences or a single picture or link.
> Subject matter might include “what I’m doing now” or “check out this story or site.”
> Dialogue and conversation are easy and fast.
5
so
cial Me
dia
so
cial Me
dia
th
e F
ive c
han
ne
lsg
uid
elin
es
re
sou
rces
teradata’s socIal MedIa strategy and What It Means to you
Keep these ideas in mind when engaging in social media:
Monitor and engage
Use social media to check out the word on the street about Teradata.
> Read and listen to what people are saying and don’t be afraid to participate.
> Take the opportunity to promote Teradata and debunk myths.
create and leverage content
You can help by being a good storyteller and generate content that puts Teradata’s best face forward by telling the online world.
> Share content, such as press releases, white papers, customer wins, awards, and teradata.com and Teradata Magazine content.
> Don’t be afraid to comment on what you read and correct misconceptions.
Increase and enhance our web presence and blog conversation
Teradata’s web presence is an important communication and lead generation tool.
> Discussing and promoting Teradata helps elevate awareness.
> Generating new content about Teradata or mentioning Teradata.com helps to enhance our image.
Integrate with planned marketing tactics
Consider social media as a way to enhance our current marketing mix.
> Social media opens the door to new options for collateral and sales tools, podcasts, videos, web seminars, and Teradata.com.
capitalize on Teradata Magazine
> Teradata Magazine is a customer-focused publication that accurately reflects our corporate strategy.
> Teradata Magazine explores hot topics and trends, and features third-party and industry expert input.
> Visit teradataMagazine.com, and share its content.
Measure and report
Teradata measures and monitors its social media strategy to help refine our marketing approach and tactics.
> Monthly metrics show Teradata site visits and referrals and the number of followers of our efforts on the five social media channels we address.
6
so
cial Me
dia
so
cial Me
dia
th
e F
ive c
han
ne
lsg
uid
elin
es
re
sou
rces
Chapter 2:guidelines and First steps
teradata’s socIal MedIa guIdelInes
The bottom line is to use your common sense, and keep your audience in mind. Don’t say anything negative about Teradata. If you make a mistake, apologize, fix it, and move on.
Keep these guidelines in mind:
> setting up social media – If you need help, contact [email protected].
> don’t tell secrets – Avoid publishing confidential company information, such as unpublished details about our software, current projects, future product ship dates, financial information, research, trade secrets, and advance earnings.
> protect your own privacy – Don’t post information that you don’t want the world to see.
> Be honest – Don’t blog anonymously, or use pseudonyms or false screen names. Don’t say anything that’s dishonest or misleading.
> respect your audience, teradata, and your coworkers – Teradata’s employees and customers reflect a diverse set of customs, values, and points of view. Be yourself, but be respectful.
> protect teradata customers, business partners, and suppliers – Don’t reference customers without their approval, discuss confidential details of a customer engagement, or trash or embarrass anyone in the Teradata community.
> controversial issues – If you see misrepresentations made about Teradata, point them out with respect and provide facts.
> Be the first to respond to your own mistakes – If you make an error, admit it and correct it quickly.
> don’t forget your day job – Make sure that your social media time doesn’t interfere with your job.
7
re
sou
rces
th
e F
ive c
han
ne
lss
ocial M
ed
iag
uid
elin
es
gu
ide
line
s
social media tips – a few more ideas that will contribute to a successful experience:
> For best results, write about what you know.
> Use a spell-checker and take time to edit and reflect.
> If in doubt over a post, ask someone else to review it first.
get started
You may be inexperienced or uncomfortable with social media, or view it as time-consuming. Here are some tips for familiarizing yourself with social media and becoming more comfortable with the technology:
don’t be afraid to hover
Watch and listen for a while. Set up an account, and keep a low profile.Check out what’s being said and how people are saying it, and hang around until you’re comfortable joining in the discussion.
Follow people you admire and who inspire you
Start by connecting with friends and experts you know and respect. Watch what they say and how they work in the channel to learn online etiquette.
Blogging tips and guidelines
Blogs start conversations and generate buzz, and can be a great addition to our marketing, public relations, and brand mix alongside Teradata.com.
8
re
sou
rces
th
e F
ive c
han
ne
lss
ocial M
ed
iag
uid
elin
es
gu
ide
line
s
dos and don’ts
> Don’t promote yourself or Teradata at the expense of your readers’ attention.
> Be short and to the point. Some of the best blog posts are only a couple of paragraphs.
> Don’t treat your blog as an extension of your press center.
> Get permission from your manager to speak on behalf of Teradata.
> Don’t share Teradata information that is confidential and proprietary – such as trademarks, upcoming product releases, sales, finances, company strategy, or anything that hasn’t been publicly released by the company.
> Don’t use the Teradata logo or trademarks on your blog without written permission.
> Know that Teradata can discipline you for commentary, content, or images that are defamatory, pornographic, proprietary, harassing, libelous, or that can create a hostile work environment. Using copyrighted materials, unfounded or derogatory statements, or misrepresentation can also result in disciplinary action.
> Write knowledgeably, accurately, and professionally. Even if you make it clear you’re not officially speaking on behalf of Teradata, your posts will still create an opinion of Teradata in the minds of your readers.
> Don’t sell any product or service that would compete with Teradata. If in doubt, talk with your manager.
> If you’re contacted by the media about Teradata, refer them to the PR or HR departments.
Blogging: getting started
> Here’s a good site to begin with: www.wikihow.com/start-a-Blog
> Find Teradata blogs here: blogs.teradata.com
> Consider your blog as a chance to build a community and not as a promotional or marketing tool.
> Share your expertise and bring something new to the table. And write it yourself so it reflects your personality.
> Include photos and other visuals to generate interest. Also make sure to use tags, descriptions, and titles to enhance search engine optimization.
> Ask readers to participate and always reply to comments.
> Share your blog and other blogs you like via the social media channels. Blogging platforms typically have RSS built in, making sharing with Facebook and Twitter effortless. Encourage the use of Digg, Reddit, and StumbleUpon so visitors can add your blog to those sites.
> Blog regularly so your readers won’t lose interest. Statistics show that mornings (just before noon) are the best time to post for the highest readership – particularly Saturday mornings.
> Read and comment on other blogs.
9
re
sou
rces
th
e F
ive c
han
ne
lss
ocial M
ed
iag
uid
elin
es
gu
ide
line
s
Some of you are frequent users, some are casual, and some of you avoid social media altogether. In any case, linkedIn, slideshare, twitter, Facebook, and youtube represent the core of today’s social media channels. This section will give you the basics you need to set up accounts and see how participating can benefit you and Teradata. For more comprehensive information, see helpful links in the Resources chapter.
Chapter 3:the Five channels – a primer
10
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
suggested uses: communicate and network to each other internally and to very specific groups.
LinkedIn is a professional networking site for making business contacts, exchanging advice, sharing business opportunities, and manifesting thought leadership and expertise. Creating a LinkedIn group allows you to send very specific messages and offers to a highly targeted group.
> 81% of business-to-business marketers use LinkedIn (BtoB Magazine and the Association of National Advertisers).
> Teradata has more than 8,600 LinkedIn followers and 3,000 group members.
> LinkedIn has 90+ million members in more than 200 countries.*
> A new member joins approximately every second.*
> Executives from all Fortune 500 companies are members.*
* Figures provided by LinkedIn.
getting started and using linkedIn is easy…
create your account – Go to linkedIn.com, and create a Profile. This is your online resume, and adding personal interests, hobbies, and activities will give personality to your profile.
adjust your settings – This includes everything from your home page set up to privacy and email notification choices – and there are many options.
answer the “What are you working on?” question – You can update this whenever you visit, or leave blank if you wish. After five days, LinkedIn will remove your status.
Build your network – Begin searching for and connecting with people you know. You can also upload your contacts, and then request a connection. Make it work for you! Use LinkedIn to ask and answer questions, introduce colleagues, and learn from your professional network. Once you get familiar with connecting with people, you can build groups based on anything from common interests to project participation.
linkedin.com/companies/teradata
11
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
engagement tips
> Build a solid professional profile.
> Showcase who you are through talents, background, experience, and interests.
> Upload a professional image.
> Personalize your message when asking for a connection or recommendation.
> Add your profile link to your email signature.
> Include your Twitter link on your profile.
> Get active in LinkedIn Answers.
> Become a follower of both the Teradata group and Teradata corporate LinkedIn profile (two separate LinkedIn groups).
Benefits for teradata
> Enhance internal and external communication and image among employees, third parties, and customers.
> Share and find business opportunities.
> Present Teradata industry leadership.
Benefits for you
> Get to know current and potential clients, service providers, and subject matter experts.
> Collaborate on tasks and projects.
dos and don’ts
> Complete your profile.
> Make your interactions personal.
> List your current position and past two positions.
> Give recommendations first, then request at least three from others.
> Don’t become an invitation spammer and confuse quantity with quality.
12
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
getting started on slideshare is easy…
Visit and view – Go to slideshare.net and search for a topic, company, or individual name you’re interested in. Type Teradata into the search box and view any public presentations posted.
create an account and follow teradata – To create an account, click on register, and enter the basic information for username, password, email, and location. You’ll be asked what kind of account you want to set up; as an individual user, just leave the default setting in place. As a registered user, you can follow other users (like Teradata), upload files, embed into blogs and web sites, create webinars or audio presentations, and even send out conference invites.
share teradata presentations – Send your material to [email protected] to share with other SlideShare followers. It’ll be checked to make sure it’s right for an external audience, aligned with our branding efforts, assigned appropriate tags to help the right people find it via search, and posted. Please do not post Teradata material directly to SlideShare via your personal account.
slIdeshare
suggested use: distribute presentations externally; establish industry, thought, and product leadership.
SlideShare lets you share presentations, documents, and PDFs with a professional community. Content examples are solution, product and service, customer, and strategy presentations. Registered users can share their own work, and comment on, download, and disseminate other users’ material. Content that goes viral through other blogs and social networks can drive traffic to teradata.com, generate leads, and establish brand presence and industry leadership.
slideshare.net/teradata
13
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
Benefits for teradata
> Establish industry, thought, and product leadership.
> Presentations go viral as followers pass on material.
> Drive traffic to Teradata.com using embedded links.
Benefits for you
> Access the latest industry material, including competitors’ presentations.
> Get the word out on your professional activities and ideas.
dos and don’ts
> Limit presentations to 10-25 slides.
> Don’t use animation or customer content.
> Close with a single slide linking to Teradata.com.
> Include notes when you can to add to user’s understanding and knowledge retention.
engagement tips
> Sign up to become a Teradata follower; ask others to follow the Teradata SlideShare channel.
> Expand your network of contacts by joining groups.
> Embed slideshows into your own blog or LinkedIn.
> Post on your topic regularly and do timely updates.
> Synch audio to your slides.
> Create a slide that links viewers to other assets on teradata.com.
> Include a call-to-action.
> Use Facebook and Twitter to link to presentations on SlideShare.
> Contact [email protected] to get your presentation added to the Teradata corporate SlideShare channel.
14
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
getting started and using twitter is easy…
create your account – Go to twitter.com, and click the get started button. Enter your name, username, email address, and then complete your profile and account information, and add a profile picture. Include a link to your own web site or blog, or to Teradata.com. Use the Devices tab to connect to your mobile phone to receive or send messages via text.
look for friends – Click on Find People, and search for friends, relatives, colleagues, and groups. Then click on the Follow button to see what they’re tweeting. (They may have to accept you as a Follower before this can happen, as you will when people want to follow you.) You can see who your connections are following and connect with those people.
Find your interests – Use the Search box and look for people who have tweeted about topics you’re interested in, including Teradata.
start tweeting – Just start posting. On the home page, type your message in the box on top, and click Update. Say what you’re doing, post a link, or ask a question. Keep it short. Tweets must be under 140 characters.
suggested uses: create dialogue about relevant topics. push out information about what’s new on teradata.com, in Teradata Magazine, and in the news. support teradata events and web seminars.
Twitter is an online microblogging site where you can share your ideas and thoughts about subjects you’re passionate about, or simply to offer up a snapshot of what you’re doing at any given moment. Tweeting via computer or smartphone is like sending an IM to all of your followers at once. It’s great for building relationships, making contacts with other industry professionals, and getting information on topics that interest you.
The annual growth in the number of visitors to Twitter’s site is an astounding 1,105% (comScore). Teradata’s Twitter account now has more than 4,000 followers.
some twitter stats*> 175 million registered users and 300,000 new users per day.> Average of 140 million tweets per day and 1 billion tweets
per week.> Users with a biography on Twitter increased from 31 to 69%
from December 2009 to December 2010. (Pew)> Friday at 4 p.m. EST is the most retweetable day/time of the week.
(Dan Zarella and HubSpot) * Figures provided by Twitter
twitter.com/teradata
15
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
> Report spammers.
> Use URL shorteners to share links with others and help them retweet you.
> Don’t use all 140 characters: use the 120 character rule to encourage others to retweet you.
> Include a complete name, photo, and bio.
engagement tips
> Retweet posts that you find interesting.
> Follow people who have followed you.
> Share music, videos, and photos with your followers.
> If you want someone to retweet, ask!
> Use #followfriday or #ff to suggest Twitter accounts that others should follow.
> Follow hashtags (#) for events you are attending or interested in. You can find new followers or new inspiration for tweeting through these streams.
Benefits for teradata
> Debunk misinformation about Teradata.
> Push out information about what’s new and happening on Teradata.com, in Teradata Magazine, and in the news.
> Support Teradata events and web seminars.
Benefits for you
> Build relationships with industry professionals and old and new friends.
> Get information about topics that interest you.
dos and don’ts
> Learn Twitter lingo (RT, @, DM, and #) before you start.
> Use direct messages only for private messages.
> Don’t expect to get followers right away. You need to create posts the community finds valuable. Hint: use links to relevant assets.
16
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
getting started and using Facebook is easy…
create your account – Go to facebook.com, and choose Sign Up Now. Enter your name, email, password, and other basic information. You’ll get an email asking you to follow a link to confirm your account. Be careful not to choose to add everyone on your contact list.
set up your profile – Enter as much information as you wish in categories called Basic, Personal, Contact, Education, and Work. It’s a good idea to add a profile picture.
adjust your settings – Click on Settings to control who sees your profile and posts.
get going! – Find your associates, friends, and relatives using the search tool and by uploading your personal contact lists. Those you invite to be a friend will have to okay you, and vice versa. Share pictures, videos, web links, and more. Check your “News Feed” to see what’s up with your connections, and manage your Profile page so that it reflects who you are. Use the search box to find friends, interests, and business pages, like Teradata’s.
suggested uses: put a face and a personality to teradata with lighter content, including photos and videos, games, informal polls, and employee recognition.
Facebook is one of the most personal social networking sites available, and it’s making great strides in creating a business-friendly environment.
Facebook had the reputation of being a social site for kids only. But today, the fastest growing Facebook demographic is users 35 years and older, with a huge surge from the 55-and-over user base. Teradata’s Facebook page currently has more than 3,100 fans.
some Facebook stats*> 600 million+ active users.> 50% of active users log in daily. > People spend more than 500 billion minutes per month on Facebook.
> 250 million+ people use Facebook Connect every month. > During an average 20-minute period in 2010, there were:
1,587,000 wall posts, 2,716,000 photos uploaded, and 10,208,000 comments posted. (AllFacebook.com)
* Figures provided by Facebook.
facebook.com/teradata
17
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
dos and don’ts
> Fill out your profile completely.
> Adjust your privacy settings to your preferences.
> Don’t overpost your status updates. Post only as frequently as you would want to read others’ posts.
> Don’t create more than one account (more than one is a violation of the terms of service).
engagement tips
> Share photos, videos, and links with your contacts.
> Like and comment on your friends’ updates.
> Tag a friend in your status updates by using the @ symbol before their name. This adds your status update to their profile and increases your engagement.
Benefits for teradata
> Push out information.
> Create campaigns, content, and awareness devices.
> Promote products.
> Build new relationships and nurture existing ones.
Benefits for you
> Connect with old friends and new associates.
> Share updates and information about yourself.
> Post content you find interesting and participate in interesting discussions.
18
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
getting started and using youtube is easy…
create your account – Go to youtube.com, and click on Sign In if you already have a Google/Gmail account (you can use the same login and password since YouTube is a Google service). If you don’t have a Google account, click on Create Account, sign up, provide an email address, password, user name, and some other basic information. Then check the email address you provided, and follow the instructions to complete the registration.
Watch videos – Your YouTube account gives you a home page, search box, and options to see popular videos and videos that are being watched now. There’s also a Recommended for You section that’s based on your past viewing history. You can also subscribe to channels that interest you.
upload videos – From your home page, click Upload. Videos can be in high definition, up to 2GB in size, 10 minutes long, and in a wide variety of formats (.mpeg4, .avi, .mov, .wmv, .flv). There’s even a paid option to promote your content.
youtuBe
suggested use: Viral video dissemination
YouTube is a video-sharing web site where individuals and organizations can upload videos, ranging from amateur productions on video and webcams to highly produced corporate, news media, and music presentations. Subject matter can include customer testimonials, product/service introductions, product demos, events promotion, thought leadership productions, video blogs, and more. Non-registered viewers have access to videos, but you must create an account to upload.
youtube stats*
> 2 billion videos are watched daily on YouTube,
and 24 hours of video is uploaded every minute.
> More video is uploaded every 60 days than was
created by all three major U.S. television networks in
60 years.
> 70% of traffic comes from outside the U.S.; the site
is localized in 25 countries.
> Average user spends 15 minutes a day on YouTube.
> Bytemobile predicts that 60% of all traffic on
the mobile web in 2011 will be for video – YouTube
represents a large percentage of that.
* Figures provided by YouTube.
youtube.com/teradata
19
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
Benefits for teradata
> Economical and creative way to share messages about products and services.
> Videos go viral as people pass on interesting content.
Benefits for you
> Share videos for free and store videos without using your own bandwidth.
> Access huge amounts of informational and entertaining content.
dos and don’ts
> Shorter is better. We lose viewers after one minute 15 seconds.
> Visuals capture more viewers and hold attention longer than talking heads.
> Tell viewers something they’ve never heard before.
> Be daring, entertaining, and compelling. Use a spokesperson who has energy and personality.
> When filming a person, get close so both audio and picture are clear.
> Contact [email protected] to submit ideas or YouTube videos.
engagement tips
> Share links to videos from other social media channels.
> Ask people to subscribe to the Teradata channels.
> Ask people to share your video and like it on YouTube; ask for comments.
> Provide a link to other Teradata assets on the web.
> Include a call-to-action in the description or in the video.
> Create content specifically for YouTube.
> Practice rich metadata techniques – use tags, descriptions, and titles, for example.
> Include video in viral campaigns.
20
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
pushIng Buttons at teradata.coM
Finally, a few words about those little social media icons you see at the bottom of stories all over the web, including Teradata.com. These include Facebook, Twitter, and LinkedIn, and other social news sites, like digg, reddit, and StumbleUpon.
A large part of social media is sharing your web experiences with others. You can easily share stories you see and like with your social media communities by clicking on these icons and following instructions to post, tweet, or share. This is a great way to spread the word when you see something new on Teradata.com.
21
re
sou
rces
gu
ide
line
ss
ocial M
ed
iat
he
Five
ch
ann
els
th
e F
ive c
han
ne
ls
helpFul lInKs and glossary
The following pages provide some helpful links/URLs and a glossary of terms for you to use as a quick reference guide. See the help sections of the social media channels for more detailed information.
Chapter 4:
resources
22
th
e F
ive c
han
ne
lsg
uid
elin
es
so
cial Me
dia
re
sou
rces
re
sou
rces
twitter resources:
> tweepsearch.com – search engine that enables you to search the bios of Tweeple (Twitter users) by entering keywords. Make sure to use specific keywords in your bio.
> twaitter.com – web tool that allows you to schedule tweets in advance.
> blastfollow.com – web tool that allows mass follow of all Tweeple following a particular hashtag.
> twitter guidebook – mashable.com/guidebook/twitter
linkedIn resource:
> how to use linked in for business – blog.hubspot.com/blog/tabid/6307/bid/5641/Free-eBook-How-to-Use-LinkedIn-for-Business.aspx
youtube resources:
> getting started – youtube.com/t/about_youtube
> community guidelines – youtube.com/t/community_guidelines
> help articles – www.google.com/support/youtube
social media marketing resource:
> hubspot.com/social-media-marketing-hub
Facebook resource:
> Privacy guide – mashable.com/2011/02/07/facebook-privacy-guide
social news sites:
> digg.com
> reddit.com
> stumbleupon.com
helpFul lInKs
mashable.com – blog about social media and technology.
danschwabel.com – blog resource for social media.
bit.ly – utility that allows users to shorten, share, and track links (URLs) to make sharing easier and leave valuable space for messaging and conversation.
namechk.com – web site that searches all social media channels for your username of choice.
teradata corporate social media accounts
You can follow Teradata on these channels:
linkedin.com/companies/teradata
slideshare.net/teradata
twitter.com/teradata
facebook.com/teradata
youtube.com/teradata
flickr.com/photos/teradatanow
23
th
e F
ive c
han
ne
lsg
uid
elin
es
so
cial Me
dia
re
sou
rces
re
sou
rces
glossaryBlog – Short for web log. Web site with regular posts (usually in reverse chronological order) self-published by individuals, also known as bloggers.
channel – YouTube or SlideShare user’s home page that shows user name and info, user’s posted public videos, PowerPoint decks, and documents.
comment – Response to a post.
connections – People who have accepted invita- tions to share information with each other through a social media site (i.e., a friend on Facebook or a follower on Twitter).
content – Text, pictures, video, audio, and any other material posted on the internet.
direct message – Communicating with someone one-to-one privately. Most social media sites allow this.
discussion – String of comments between individuals or among groups about a particular post or topic.
entry – Individual post or article.
Facebook – Online community for people to connect with others to share videos, photos, and info. Businesses can also have pages and connect with interested fans.
Fan – Person who has joined a Facebook page.
Flickr – Online site to store, share, and comment on photos.
Follow/Follower – A Twitter or SlideShare connection. Following someone means you can see their tweets. Someone who follows you can see yours.
Friend – Person with whom you have a mutually agreed connection on Facebook. To friend some- one is the act of making that connection.
group – Individuals who are connected through their activities and/or interests.
hashtag – Designate keywords/topics on Twitter by putting a hash mark before a word or phrase (for example, #teradata for Teradata). Hashtags help people find related tweets.
Invitation – Offering an individual access to your content.
like – A link next to an entry you see on Facebook allows you to let others know you appreciate that content.
linkedIn – Professional online community used to network with fellow professionals. Teradata uses LinkedIn to create groups that have like interests and address captive audiences.
Microblogging – Web service that allows you to broadcast short messages to other subscribers.
page – As opposed to a profile, a Facebook page is intended for and created by artists, celebrities, businesses, brands, and similar entities (not individuals).
private – Content that can only be seen by chosen individuals.
profile – Information you have posted about your- self on a social media site, which others can view and search.
post – Item on a blog or social networking site. Posts may have keyword tags associated with them and often allow commenting.
privacy settings – Limitations you can set on what information and content you share with others.
public – Content that can be seen by anyone, without restrictions.
rss (rich site summary) – A format for delivering regularly changing web content. Many news-related sites, weblogs, and other online publishers syndicate their content as an RSS Feed to whoever wants it.
retweet (rt) – Sharing someone else’s tweet with all of your Twitter followers.
search engine Marketing (seM) – Type of internet marketing that promotes web sites by increasing their visibility on search engines. This is achieved via search engine optimization, paid placement, and other methods.
search engine optimization (seo) – The process of improving the volume and quality of traffic to a web site from search engines.
share – Offering other people the use of your text, images, video, or other content.
slideshare – Online community where users can upload and share PowerPoint presentations, PDFs, and other documents.
social media – Tools and platforms to produce, publish, and share online content and interact with others. Social media tools include blogs, podcasts, videos, and microblogs.
social networking sites – Online places where users can create a profile, and then interact with others using a range of social media tools.
social news sites – Web sites that feature user-submitted stories that are ranked based on popularity.
tags – Keywords attached to content items, allowing them to be found easily through searches.
tweet – Post made on Twitter.
twitter – Microblogging community where posts and links are 140 characters or less.
Wall – Space on every user’s Facebook profile that allows friends and users to post messages and content.
youtube – Online site to upload, share, and comment about videos. Videos that are shared with other viewers who, in turn, share them, are said to have become viral.
Teradata and the Teradata logo are registered trademarks of Teradata Corporation and/or its affiliates in the U.S. or worldwide. Teradata continually improves products as new technologies and components become available. Teradata, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Teradata representative or Teradata.com for more information.
Copyright © 2011 by Teradata Corporation All Rights Reserved. Produced in U.S.A.
EB-6225 > 0811
24
th
e F
ive c
han
ne
lsg
uid
elin
es
so
cial Me
dia
re
sou
rces
re
sou
rces
Related Documents
