Tender fresh (upcoming in market)

TENDER FRESH(NATURAL HANDMADE ICE-

CREAM)

SELLING & NEGOTIATIONMMS-1st SEM

FAHAD MUKADAM

SNEHA NAIR

NADAR HENSON

ABBAS MUKADAM

GROUP MEMBER

HISTORYTenderfresh Icecreams was formed by three young, energetic and ambitious persons. Mr.Prabhakar M. Shetty who is a hotel management professional having put in a decade of service in leading multinational hotels in and around India. He also heads independent hospitality outlets which has earned him special fame. Mr.Jagdish Kamath has the expertise of over 30 years in preparing handmade natural Ice-creams. His experience is unparalled in the Ice-cream Industry. Mr.V.K. Shetty is the entrprising power behind Tenderfresh Icecreams. He is running several hotels in Maharashtra and knows what to expect from the customers.

CONTD…..

The ice-cream served at tender fresh are the choicest selection of dry-fruits, fruits and limited use of sugar. Most of the sweetness you will taste in our ice cream comes from the natural sweetness of the fruits. We make use of low fat milk and don’t use preservatives at all. Our strawberries are hand picked from the farm of Mahabaleshwar , tender coconut comes from Manglore and dry fruits from Gulf.

OUTLET

HEAD OFFICE Head Office Cum Outlet 167, Parekh Compound,C.S.T. Road, Kalina, Santacruz (E), Mumbai-400 098 Tel: 26541394, 26526371 Email:[email protected]

OUTLETS…..

OUTLETS…..

PRODUCTS

MENU-CARD……

SWOT

STRENGTH-: The quality and taste is the main strength of the TENDER FRESH.

Variety of flavor

WEAKNESS-: less off brand awareness & outlets only in urban area.

OPPORTUNITY-: tie-ups with ribbions and ballons and up coming with more branches

Youth Populations. THREATS-: Naturals, Gelato, Cream chills, Simla

icecreams.

• Competitors :• Naturals,

Gelato,Cream chills, Simla Icecreams

• Power supply

• Youth population

• New Flavors• Tie-ups with

ribbons and ballons & upcoming with more branches.

• Product shelf life

• Outlets only in urban area

• Quality & taste• Natural

ingredient• Variety of

flavors• Fat free ice

creamsSTRENGTH

WEAKNESS

THREAT

OPPURTINITY

SWOT

EMPLOYEES

An employee should be in good in talking Aware of a local language where the store is located He should be well mannered that he could handle the

customer in good manner.

TENDER FRESH just give free training to employee who has been employed by the outlet people. They trained them in various thing such as-;

Making the scope of the ice-cream

Knowledge about the flavor of ice-cream

Making of waffle cone

MARKETING STRATEGY

MARKETING STRATEGY The marketing strategy is to give the customer a best

quality of handmade ice-creams in natural flavors. The use all the natural flavors in their ice cream they use fresh fruits and fresh milk in their product.

They don’t compromise with the taste of the ice-cream. They believe in quality in spite of production. They love to try new flavor’s ice-cream and even they welcome the suggestion of the customer. They have made several ice-cream such as red chilies ice cream beetroot ice-cream on the suggestion of the customer.

The main strategy is to build taste and create a brand name and because of this strategy they have created their name within the successful ^6 yrs and it all because of its taste and quality and for this they dint even do any kind of publicity its all happen from mouth to mouth publicity.

Diversification & Innovation helps to sustain in Market

Tie- up is a great marketing strategy with upcoming brands like ribbons & ballons.

As the new business in market, it is growing fastly and is accepted by the people.

What we experienced..