Ten Years Hence: Transparency, Technology and Globalization · Henry Varnum Poor. 11. Permission to reprint or distribute any content from this presentation requires the prior written

Permission to reprint or distribute any content from this presentation requires the prior written approval of Standard & Poor’s.Copyright © 2010 Standard & Poor’s Financial Services LLC, a subsidiary of The McGraw-Hill Companies, Inc. All rights reserved.

Ten Years Hence: Transparency, Technology and Globalization

Catherine J. MathisSenior Vice PresidentMarketing & Communications

April 16, 2010

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“It’s tough to make predictions…especially about the future.”

-- Yogi Berra

Tough to Make Predictions

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2000

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2010

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Three Trends

Transparency

Technology

Globalization

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RMBS

CMBS

CDOs

CPDOsCLOs

ABSSPURREO

CMO

ETF

GSE

C&G SEC

CBO

The World of Finance

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Our Business

Capital IQ Solutions

Valuation & Risk Strategies

Equity Research Services

S&P IndicesCredit Ratings & Research

FIR

EWA

LL

Ratings Investment Services Lines of Business

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Our Business

11,000 People in 23 Countries

$2.6 Billion in Revenue

Part of The McGraw-Hill Companies(MHP: NYSE)

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Standard & Poor’s

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Our Founder

“The Investor’s Right to Know”

Henry Varnum Poor

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Increasing Focus on Transparency

“To be seen through”

1375–1425; late ME < ML trānspārent- (s. of trānspārēns) showing through (prp. of trānspārēre), equiv. to L trāns- trans- + pārent- (s. of pārēns), prp. of pārēre to appear; see apparent

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Increasing Focus on Transparency

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Increasing Focus on Transparency

Transparency and trust top the listU.S. – 2010

Source: Edelman Trust Barometer 2010

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Financial Reform Legislation

A BILL

To identify and address risks to the stability of the United States financial system through the establishment of the Agency for Financial Stability, to ensure the orderly resolution of failing complex

financial institutions in order to minimize economic turmoil and protect the interest of taxpayers, to provide for effective bank supervision through the establishment of the Financial Institutions Regulatory

Administration, to enhance the regulation of consumer financial products and services through the establishment of the Consumer Financial Protection Agency, to allow the Federal government to better

coordinate and monitor insurance matters through the establishment of the Office of National Insurance in the Department of Treasury, to improve the regulation of derivatives, securities, securities products, credit

rating agencies, and hedge funds, to increase investor protections, and for other purposes.

1 Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled,

3 SECTION 1. SHORT TITLE; TABLE OF CONTENTS.

4 (a) SHORT TITLE.—This Act may be cited as the

5 ‘‘Restoring American Financial Stability Act of 2009’’.

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Lessons From the Financial Crisis

Increasing transparency by providing the assumptions and criteria used in our ratings analysis

Answering:- How have our ratings performed?- What is the ratings process?- How do our ratings compare acrossasset classes?

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“Inside” and “Outside” Behaviors

“What Happens in Vegas…”

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Technology and the Digital Revolution

“Groundswell”

Technology is transforming our businesses

Social media has had less of an effect on us – but it’s coming

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B2B Social Media Marketing Spending

$0

$10

$20

$30

$40

$50

$60

(Millions)

$11 million

$54 million

2009 2014

Source: Forrester Research

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New Ways to Reach Our CustomersWebsite

iPhone

Email

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Global Office Locations

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It’s A Small And Growing World

Ten years ago 25% of Standard & Poor’s revenue was from non-U.S. sources

Today it’s 40%, and growing

Non-U.S. growth is faster than U.S.

Int'lUS

2000

2009

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Trends

Increased demand for transparency

Digital revolution in communication

It’s a small world

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www.standardandpoors.com

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Copyright © 2010 by Standard & Poor’s Financial Services LLC (S&P), a subsidiary of The McGraw-Hill Companies, Inc. All rights reserved.

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