10 WAYS CASINO VISITORS 10 WAYS CASINO VISITORS TO MAKE SMARTER BETS ON 10 WAYS CASINO VISITORS 10 WAYS CASINO VISITORS TO MAKE SMARTER BETS ON 10 WAYS CASINO VISITORS 10 WAYS CASINO VISITORS TO MAKE SMARTER BETS ON 10 WAYS CASINO VISITORS 10 WAYS CASINO VISITORS TO MAKE SMARTER BETS ON 10 WAYS CASINO VISITORS 10 WAYS CASINO VISITORS TO MAKE SMARTER BETS ON 10 WAYS CASINO VISITORS 10 WAYS CASINO VISITORS TO MAKE SMARTER BETS ON 10 WAYS CASINO VISITORS 10 WAYS CASINO VISITORS TO MAKE SMARTER BETS ON 10 WAYS CASINO VISITORS 10 WAYS CASINO VISITORS TO MAKE SMARTER BETS ON
Local market insight expert Scarborough provides an analysis of the 34% of adults 21+ who visited a casino in the past 12 months. By upping the ante on your outreach strategy with messaging tailored to include Casino Visitors' gambling habits, alcohol preferences and stage show interests, Scarborough gives you the house advantage to take your company from beginner's luck to high roller.
Includes insight into markets that feed into major casinos in Las Vegas, New Orleans, Hartford and Atlantic City.
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10 WAYSCASINO VISITORS
10 WAYSCASINO VISITORS
TO MAKE SMARTER BETS ON
10 WAYSCASINO VISITORS
10 WAYSCASINO VISITORS
TO MAKE SMARTER BETS ON
10 WAYSCASINO VISITORS
10 WAYSCASINO VISITORS
TO MAKE SMARTER BETS ON
10 WAYSCASINO VISITORS
10 WAYSCASINO VISITORS
TO MAKE SMARTER BETS ON10 WAYSCASINO VISITORS
10 WAYSCASINO VISITORS
TO MAKE SMARTER BETS ON
10 WAYSCASINO VISITORS
10 WAYSCASINO VISITORS
TO MAKE SMARTER BETS ON
10 WAYSCASINO VISITORS
10 WAYSCASINO VISITORS
TO MAKE SMARTER BETS ON
10 WAYSCASINO VISITORS
10 WAYSCASINO VISITORS
TO MAKE SMARTER BETS ON
Local market insight expert Scarborough provides an analysis of two different target audiences that are meaningful to the casino industry—adults age 21+ and Casino Visitors (the 34% of adults 21+ who visited a casino in the past 12 months). All adults referenced throughout this study are age 21+.
We know you know your own players, but by understanding the nuances of these two consumer groups, you can see the state of current Casino Visitors nationally, as well as the ways to reach potential visitors including your competitors’ visitors.
By upping the ante on your outreach strategy with messaging tailored to the interests, activities and gambling habits of Casino Visitors, you can take your company from beginner’s luck to high roller. Let Scarborough’s in-depth report into Casino Visitors give you the house advantage.
341. Attract your competitors’ players.
����������
��������������� �����% 37%
35%
57%
of U.S. adults age 21+ visited a casino in the past 12 months.
By understanding who Casino Visitors are, you can better craft and target your outreach communication, whether it's to parents, GenXers, couples and more.
more likely to drink imported beer in the past month than all Casino Visitors.
That’s more than twice as likely as all adults.
When planning promotions with alcohol companies, it’s important to know not only what Casino Visitors are drinking, but where they’re drinking when they visit.
Know what they’re drinking—and where.
Adults who went to a bar or nightclub while at a casino:
Casino Visitors who visited upscale restaurants at a casino:
Considering offering promotional comps to upscale restaurants?Be sure to entice Casino Visitors with foods they favor.
Know the difference between Table Gamers and Slot Enthusiasts.“Winner, winner” vs. “Jackpot”
Casino Visitors differ from each other depending on what type of gambling they prefer. Keep reading to understand the differences between table gamers*
and slot gamers** and be more strategic in your promotions and messaging.
5.
*Table Gamers are the 6% of Casino Visitors who play table games, but not slots.
**Slot Gamers are the 57% of Casino Visitors who play slot machines but not table games.
Casinos are great places for conferences and conventions. Make your Casino a destination for high-profile industry events with strategic partnerships and programs.
Educate Casino Visitors and make them more likely to hit the tables with online tutorials. Post videos that not only explain game rules and remind guests of happy memories, but also show off your resort. This is a unique, entertaining and beneficial way to engage with Casino Visitors.
Get Friendly Online.
7.
28%
×2
15%
51%
19%
more likely to live in a household that plans to buy a smartphone in the next 12 months.
more likely than all adults to live in a household that plans to buy a new vehicle in the next 12 months.
Table gamers are almost twice as likely.
more likely to live in a household that plans to buy a tablet in the next 12 months.
more likely to live in a household that plans to buy a Blu-ray player or HDTV in the next 12 months.
Table gamers are twice as likely as all adults to have bought men’s business clothing in the past 12 months.
Slot players are 15% more likely to have bought women’s shoes in past 12 months.
Table gamers are 51% more likely to have bought fine jewelry in past 12 months.
16%32%
71%
more likely than all adults to have
visited a day spa in the past 3 months.
more likely to have shopped at a sporting goods
store in past 3 months.
15%
Table gamers are 71% more likely to have visited a day spa in the past 3 months.
Thinking about taking up casino floor space with a brand new car? How about adding a new jewelry store to your space? By knowing what items Casino Visitors are in the market for in the coming year, you can gain an understanding of the prizes and retail experiences that will draw them in to your casino. Additionally, show retailers why your site is optimal for their business by showcasing the upscale clientele you attract.
Appeal with targeted prizes.
8.
Top Radio Formats for Casino Visitors
of Casino Visitors read a daily print newspaper
of Casino Visitors visited a newspaper website in the past 7 days
of Casino Visitors watched broadcast TV in the past 7 days
of Casino Visitors watched cable TV in the past 7 days
of Casino Visitors visited a broadcast TV website in the past 7 days
New Orleans, LA 28of adults from the New Orleans feeder markets of Atlanta, Birmingham, Houston, Little Rock, Memphis, Mobile, or New Orleans are Casino Visitors.
%
�����13%
more likely than all Casino Visitors to be
working moms
Source: Scarborough Atlanta, Birmingham, Houston, Little Rock, Memphis,
Casino Visitors are a unique, affluent and exciting audience. By understanding the top 10 ways your company can make smarter bets on Casino Visitors, you can improve your marketing mix, outreach strategy and media buys. Scarborough has detailed data on casinos and we have worked with casino operators to dig into industry-specific issues. As the local market insight expert, Scarborough is able to provide both industry-wide analyses, and solutions specific to your casino (and your competitors’ casinos) in your market.
In addition to our syndicated data, Scarborough is able to to conduct re-contact studies using information for player card databases as well as current Scarborough respondents in order to customize solutions for your business. Which gambling segments provide the most revenue? What percentage of your revenue comes from each of your gambling offerings? Scarborough's Custom Analytics team can help you find the answers.
Interested in a Scarborough Express Analytics Report made just for you? Contact us today.
About ScarboroughScarborough brings the local market to life like no other company. With eyes and ears on the
ground in neighborhoods across the country, we measure, reflect and analyze American consumer
trends and behaviors. Then we turn it all into accessible, actionable data services that shine a
powerful light on your audience or consumer segment. Scarborough surveys more than 210,000
people across the country to capture local consumer trends. We extend this information with
services that enhance, integrate, and further illustrate the consumer story you are interested
in telling. With an array of data, insight and analytic services, we help our customers tackle
marketing and media challenges. And Scarborough operates at the speed of business. We know
your challenges can’t wait, and we strive to build products and solutions that meet your needs
and properly reflect the “here and now” of consumers. Scarborough is a joint venture between
Arbitron Inc. (www.arbitron.com) and The Nielsen Company (www.nielsen.com).
About Scarborough MethodologiesScarborough employs a two-phase methodology to collect consumer information: a telephone
interview (which measures newspaper, radio, and local media website usage and demographics)
followed by a mailed, self-administered consumer booklet and seven-day television diary.
Scarborough is in-field collecting data 44 weeks of the calendar year to even-out any marketplace
disruptions or seasonality issues. Data is released to Scarborough clients twice per year. Annually