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Slide 1
Ten Steps for Staff Buy-In Michael Stephens
www.tametheweb.com
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Why are we doing this?
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Plan for your Users User-centered planning Find new ways to
deliver services that meet their needs Involve your users in
planning from the beginning Ask them what they want - dont tell
them what they need
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OCLCs Perceptions Top three criteria respondents use for
deciding which electronic source to use: Provides worthwhile
information; Provides free information; Based on ease of use.
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OCLCs Perceptions Reasons for never using the library website
1. Didn't know it existed 2. Other Web sites have better
information 3. Can't find the Web site
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OCLCs Perceptions Trends toward increased information
self-service and seamlessness are clearly evident in the survey
results.
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OCLCs Perceptions 51% Have Used Instant Messaging 30% have
never heard of online databases.
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OCLCs Perceptions
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Meet the Gamers Got Game: How the Gamer Generation Is Reshaping
Business Forever by John C. Beck & Mitchell Wade John C. Beck
Mitchell Wade Meet the Gamers, Library Journal Gaming at Ann
Arbor
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http://www.flickr.com/photos/shifted/sets/378371/
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Beck on Gamers & Boomers CREATE ZONES in your library
EXPAND your AV collection KNOW each culture GO GLOBAL Be a GUIDE,
not a boss PERSONALIZE your Web services Be ATTENTIVE
http://www.oclc.org/news/publications/newsletters/oclc/2005/267/default.htm
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Pew Study: Millennials Team Oriented Immersed in media &
gadgets (thats mobile!) They use the Social Web (MySpace anyone?)
Accept loss of privacy for accessibility Their learning is shaped
by technology & collaboration
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NextGen Library Users will be: Format agnostic Nomadic
Multitasking Experiential Collaborative Integrated Principled
Adaptive Direct Abram & Luther
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5 Factors to Consider Does it place a barrier between the user
and the service? Is it librarian-centered or user-centered in
conception, i.e. is it born from complaints from librarians about
users? Does it add more rules to your bulging book of library
rules, procedures and guidelines?
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5 Factors Continued Does it make more work for the user or the
librarian? Does it involve having to damage control before you even
begin the service? If so, you might want to rethink!
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Ten Steps for Buy In
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Listen
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Involve Staff in Planning
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Tell Stories
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Be Transparent
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Report & Debrief
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Do Your Research First
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You are not alone! Evidence-based decision making Resources
abound Mine the Biblioblogosphere Talk to other librarians Field
trip, anyone? What are successful libraries doing???
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Manage Projects Well
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Learn to have effective meetings Death by Meeting Patrick M.
Lencioni Getting Things Done by David Allen Remember Parkinsons Law
Establish a point person
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#8 Train Your Staff
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Training is a Foundation Delivered training in person, online,
off-site Part of staff development Part of the culture - up and
down A well-trained staff can carry your message to your users
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Training Web 2.0 The Sandbox Why are we doing this? Emerging
Technology Group ZEPHYR Time to plan innovation
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Training 2.0 Experience Play Success Failure Many different
ways to get to the end result
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Let them Play!
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Celebrate Successes
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Breathe & Take Care of Yourself
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Embrace Change & Learn Weve always done it this way Theres
no time for that Never stop learning Challenge yourself