EOY 2008 Email marketing done right makes for the most cost effective demand generation. The ROI beats snail mail, faxing and cold-calling by a long shot. Compared to other internet marketing methods - twittering, blogging, SEO/SEM, web-site development - email marketing stands out. It’s easy to do on a basic level and can produce stunning results when part of a comprehensive marketing program. Sadly, a lot of professional people - staffing business owners, high-touch sales people, re- cruiters - have fallen for the fallacy that email marketing equates to spam at best. At worst they think it a scam and have consequently dis- missed it from their marketing programs. The reality is that every medium carries its risks of abuse. Although the quickness of email prepa- ration makes it susceptible to sloppiness, care- Email Marketing Your Way to Staffing Success “ Fail to organize your data, and you will fail at email marketing.” ful planning can make it your most on-target medium Perhaps one reason email marketing hasn’t made itself into mainstream marketing in staffing is the sensitivity of our product - people. We’ve all seen the resumes that get blasted to us and have become keenly sensitive to how degrading that tactic can be. It’s no wonder that we go out of our way to assure both hiring manag- ers and candidates that we guard their confidentiality. I will be running ongoing online seminars on email marketing and leveraging your Tempworks data- base. You can get the schedule from our website or by giving us a call. Upcoming topics include: • Lead nurturing • Re-targeting to win profitable business • Re-messaging to add the human touch • How to beat the January staffing blues In a nutshell... To find out how TempWorks can integrate E-Marketing Solutions to your company’s existing or new database... Call us at 1.877.452.0326 in this issue CEO Commentary Upcoming Events Customer Corner Tempworks @ ASA Product Focus Trainer’s Tip TempWorks Team upcoming events Training Classes Report Writing Training December 17-18, 2008 TempWorks Corporate Office Administrator Training January 21-22, 2009 TempWorks Corporate Office Front Office Training February 18-19, 2009 TempWorks Corporate Office Enterprise Training February 25-26, 2009 TempWorks Corporate Office Back Office Training March 18-19, 2009 TempWorks Corporate Office Web Center Training March 25-26, 2009 TempWorks Corporate Office ! ! newsletter ceo’s commentary Using Tempworks emailer, organize contacts into groups, compose an email or use a template to send out an email blast Hit the “send” button. sit back, and let Tempworks go to work for you contact receives your email contact clicks on a hyperlink in the email; it gets logged and reported back information is saved to your database By Gregg Dourgarian, CEO,TempWorks Software Visit Gregg’s Staffing Blog: http://staffingtechnology.blogspot.com/
The TempWorks Newsletter features updates and highlights of TempWorks Software Inc's applications, new versions and an article featuring one of our clients. It also features articles and tips geared towards enhancing the staffing industry.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
EOY 2008
Email marketing done right makes for the
most cost effective demand generation. The ROI beats snail mail, faxing and cold-calling by a long shot. Compared to other internet marketing methods - twittering, blogging, SEO/SEM, web-site development - email marketing stands out. It’s easy to do on a basic level and can produce stunning results when part of a comprehensive marketing program.
Sadly, a lot of professional people - staffing business owners, high-touch sales people, re-cruiters - have fallen for the fallacy that email marketing equates to spam at best. At worst they think it a scam and have consequently dis-missed it from their marketing programs. The reality is that every medium carries its risks of abuse. Although the quickness of email prepa-ration makes it susceptible to sloppiness, care-
Email Marketing Your Way to Staffing Success
“ Fail to organize your data, and you
will fail at email marketing.”
ful planning can make it your most on-target mediumPerhaps one reason email marketing hasn’t made itself into mainstream marketing in staffing is the sensitivity of our product - people. We’ve all seen the resumes that get blasted to us and have become keenly sensitive to how degrading that tactic can be. It’s no wonder that we go out of our way to assure both hiring manag-ers and candidates that we guard their confidentiality.
I will be running ongoing online seminars on email marketing and leveraging your Tempworks data-base. You can get the schedule from our website or by giving us a call. Upcoming topics include:
• Lead nurturing• Re-targeting to win profitable business• Re-messaging to add the human touch• How to beat the January staffing blues
In a nutshell...
To find outhow TempWorks
can integrate E-Marketing
Solutions to your company’s existing or new database...
Call us at 1.877.452.0326
in this issueCEO CommentaryUpcoming EventsCustomer CornerTempworks @ ASAProduct FocusTrainer’s TipTempWorks Team
upcoming events
Training ClassesReport Writing TrainingDecember 17-18, 2008TempWorks Corporate Office
Contact Interest CodesHave you ever wished you could easily locate contacts to proactively sell new employees when you don’t have any open orders that are a good fit?
In the customer contact record on their Visifile, in the lower left corner you can add interest codes to a con-tact record. These interest codes correspond to what types of skills or job titles that contact uses for open positions. Once Interest Codes have been entered for contacts you can search for skills an employee pos-sesses and match them to a contact by going to the Contact record and clicking on the Search tab. Next, click on the Run a Search button. Once the Contact searches are displayed, scroll down to the “Interest Code Search”. When this is clicked you can enter the interest code you want to search on, and a list of matching contacts will be displayed.
For more inforvmation aboutreceiving and viewing alerts,
please contact Alisha Arnoldat: 651-452-0366, or at:
YEAR-END TAX UPDATEJust a reminder to all of our customers that year end is quickly approaching. by now you should have received the annual year end letter If you have not received this letter and you are responsible for dealing with or processing year end for your company, please contact Jon Schachtele or Mari Kautzman at our main number 651.452.0366 so you will be added to our emailing list for future correspondence, as well as get further information on year-end support schedule.
Innovating in staffing since 1959, TempWorks provides large and small staffing clients with solutions and services designed to cut costs, stimulate growth and make them more money through increased efficiency.
Our Enterprise system fully-integrates the front and back-office, plus houses: resume parsing, CRM, business intelligence, email, and task planning. Add-on solutions (like web portals for clients, employees and applicants, a mobile phone interface, and our Time Clock software) enhance customer service and keep business flowing.
Our invoice funding and payroll processing services open our clients up to new opportunities and lessen internal burdens. It’s our goal to offer our clients a complete package of solutions that free them from time-sucking hassles and simply let them concentrate on doing more business.
From recruiting to payroll and everything in between, TempWorks Software puts technology to work for staffing firms and their clients.
contact3140 Neil Armstrong Blvd., Ste. 205
Eagan, MN 55121Phone: 651-452-0366
Toll Free: 1-877-452-0326Fax: 651-452-0362
www.tempworks.com
To no longer receive this newsletter, please email [email protected].
need more info?Want More Info On TempWorks? Request it Now!
To receive more information on TempWorks products for your staffing company, simply submit a request form online. Click here to request more info.