Telling the BHL Story: Outreach Strategies to Fulfill BHL Strategic Goals

Telling the BHL Story

Outreach Strategies to Fulfill BHL Strategic Goals

Grace Costantino 13 April 2016 | BHL Members Meeting

How does

outreach relate to BHL’s

Strategic Goals?

Strategic Plan BHLStrategicGoal3:UserEngagement

IncreaseglobalawarenessabouttheBHLandbiodiversityissuesthroughoutreach,learningandeduca@on,branding,andcollabora@onwithexis@ngandnewusercommuni@es.

ThezoologyofthevoyageofH.M.S.Beagle....London,Smith,Elder&Co.,1838-.hHp://biodiversitylibrary.org/page/40299839

Outreach Objectives

Increase awareness about BHL and grow our audience.

Keep audiences informed about project developments and services.

Foster dialogue among audiences about biodiversity topics and BHL collections.

123

Outlined in BHL Strategic Plan under Goal #3

Outreach Strategy

AlbumofAbyssinianbirdsandmammalsChicago:FieldMuseumofNaturalHistory,1930.hHp://biodiversitylibrary.org/page/2836666

BHL’sOutreachStrategyisdetailedinthe“OutreachandCommunica@onPlan”

bit.do/BHLOutreachPlanAsummaryoftheplanisavailablehere:

bit.do/BHLOutreachSummary

What have we done

this year to achieve these

objectives?

Social Media

>35,000 Across our social media channels, we have a combined

following of people

>2.9 Million On average, each month on social media we reach

people

>5 Million On average, each month our content on social media is seen

times

Objective One: Increase Awareness & Grow Audience

Traffic Back to BHL

All outreach content includes links back to BHL resources.

39,000+ Unique Visitors to BHL from social media in 2015 (202% increase compared to 2014!)

Top Referrers:

(59% of these were new users that had never visited BHL before!)

Objective One: Increase Awareness & Grow Audience

Media Attention Objective One: Increase Awareness & Grow Audience

Media Attention Objective One: Increase Awareness & Grow Audience

Media Attention Objective One: Increase Awareness & Grow Audience

Promotional Materials Objective One: Increase Awareness & Grow Audience

All Available Swag: •  Brochures •  Business Cards •  Pens •  Buttons •  Stickers •  Fieldnotes

Printable Promotional Materials: biodivlib.wikispaces.com/Promotional+Materials

BHL Science Impact Objective One: Increase Awareness & Grow Audience

Highlight the importance and impact of BHL in scientific, cultural, and other appropriate discipline

applications. BHL Users Blog Series

Twit

ter &

Fac

eboo

k

Newsletters & Reports

Find Them: biodivlib.wikispaces.com/Press+Room

Objective Two: Keep Audiences Informed about Project Developments & Services

Services on Social Objective Two: Keep Audiences Informed about Project Developments & Services

Objective Three: Foster Dialogue among

Audiences about Biodiversity Topics &

BHL Collections

How are we doing this?

Book of the Month Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Altmetric Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Commenting in BHL Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Commenting in BHL Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Campaigns

IncreaseinEngagementsonSocialMedia

ViewsonBlogContent EngagedUsersonSocialMedia

VisitstoBHLfromSocialMedia

NewFollowersonSocialMedia

Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Campaigns Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Campaigns Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Campaigns Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Campaigns Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Campaigns

#BHLat10 Campaign Goals: •  DemonstrateBHL’simpactonscience•  (NLWthemew/#LibrariesTransformBiodiversity

Research.)•  HighlightBHL’shistory&growth.•  HighlightCollecJonsaround10thAnniversaryThemes.•  HighlightMember&AffiliateContribuJons&Milestones.•  SupportBHLfinancialsustainability.•  CafePressStore

Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Campaigns

#BHLat10 Campaign Goals: •  DemonstrateBHL’simpactonscience•  (NLWthemew/#LibrariesTransformBiodiversity

Research.)•  HighlightBHL’shistory&growth.•  HighlightCollecJonsaround10thAnniversaryThemes.•  HighlightMember&AffiliateContribuJons&Milestones.•  SupportBHLfinancialsustainability.•  CaféPressStore

Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Campaigns

#BHLat10 Campaign Goals: •  DemonstrateBHL’simpactonscience•  (NLWthemew/#LibrariesTransformBiodiversity

Research.)•  HighlightBHL’shistory&growth.•  HighlightCollecJonsaround10thAnniversaryThemes.•  HighlightMember&AffiliateContribuJons&Milestones.•  SupportBHLfinancialsustainability.•  CafePressStore

Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

www.cafepress.com/biodiversityheritagelibrary

Campaigns

#BHLat10 Campaign Goals: •  DemonstrateBHL’simpactonscience•  (NLWthemew/#LibrariesTransformBiodiversity

Research.)•  HighlightBHL’shistory&growth.•  HighlightCollecJonsaround10thAnniversaryThemes.•  HighlightMember&AffiliateContribuJons&Milestones.•  SupportBHLfinancialsustainability.•  CaféPressStore

Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections

Priorities in 2016 •  Awareness Package

•  Focus on Scientists & Librarians •  Outreach Materials •  Social Media Strategies

•  Videos •  Quarterly Periscopes/Webcasts •  Videos for Social

•  Fundraising •  Analyze CafePress Success •  #BHLDonorImpact

Thank You!

Kuns=ormenderNaturLeipzigundWien.1904.

hHp://biodiversitylibrary.org/page/33543656

Grace CostantinoOutreachandCommunicaBon

[email protected]