Tell me something that i don't know Storytelling the identity of a city like Lisboa
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Tell me something that
i don't know
Storytelling the identity
of a city like Lisboa
Tell me something that i don't know - Storytelling the identity of a city like Lisboa Raquel Félix - IDEO U // Storytelling for Influence // @2017
1. The story that i want to tell
The story of unique people, places and business in Lisboa. Of how this ongoing living parts of the city are necessary to make Lisboa a progressive, unique and differentiated city.
Tell me something that i don't know - Storytelling the identity of a city like Lisboa Raquel Félix - IDEO U // Storytelling for Influence // @2017
2.1 My audience
The inhabitants Local authorities Foreigners
Tell me something that i don't know - Storytelling the identity of a city like Lisboa Raquel Félix - IDEO U // Storytelling for Influence // @2017
The inhabitants
Tell me something that i don't know - Storytelling the identity of a city like Lisboa Raquel Félix - IDEO U // Storytelling for Influence // @2017
Local authorities
Tell me something that i don't know - Storytelling the identity of a city like Lisboa Raquel Félix - IDEO U // Storytelling for Influence // @2017
Foreigners
Tell me something that i don't know - Storytelling the identity of a city like Lisboa Raquel Félix - IDEO U // Storytelling for Influence // @2017
2.2. My audience cares about
Preservation Local
Authorities
Foreigners
The Inhabitants
ProgressUniqueness
Tell me something that i don't know - Storytelling the identity of a city like Lisboa Raquel Félix - IDEO U // Storytelling for Influence // @2017
2.3. I’m trying to achieve
Awareness to help preserve and respect the “soul”, uniqueness and the way of life of Lisboa, in the name of a more sustainable progress.
Tell me something that i don't know - Storytelling the identity of a city like Lisboa Raquel Félix - IDEO U // Storytelling for Influence // @2017
3. My big idea
Many cities around the world are facing the consequences of a massive and bumbling tourism. The main avenues all look the same... Zara, H&M, MacDonald's... so, what is there to see? What's left to learn from all this cities? I don't want to loose Lisboa.
Tell me something that i don't know - Storytelling the identity of a city like Lisboa Raquel Félix - IDEO U // Storytelling for Influence // @2017
4. The medium
A series of different bilingual videos will create the impact and attention that i need. Channels: YouTube + Website + Social Networks (facebook + Instagram)
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