Evolution of content
Television IndustryGROUP NO 6NAMEREG NOPGDM/0010/50ADHIRAJ
CHATTERJEEPGDM/0042/50ARCHANA CHOUDHARYPGDM/0098/50CHITRA
CHAKRAVARTYPGDM/0104/50SNEHA ASHOK RAUTPGDM/0139/50HOTKAR SANCHITA
LAXMANPGDM/0149/50KAMBLE SHIVANJALI SADASHIVPGDM/0247/50POORNIMA R
MPGDM/0305/50SAHELI SAHAProject ObjectiveIn a world of limitless
choice where almost anyone can acquire, create, and distribute
content, how is TV industry evolving?How will Television industry
maintain its position?What will be the emerging trends that will
dictate the future of television?
MethodologyEvolution of TelevisionEco-systemTelevision
ContentTrends in Content ConsumptionPartnership and
AlliancesDefining Parameters of ChangeFuture of TV
Evolution of Television LED TVs came after LCDs and Plasmas and
instantly became bestsellers. While their brightness was a hit,
another reason for their success was their sleek design and low
weight. LEDs also consume lesspower. Unlike LCDs which have normal
CCFL backlight, LEDs use light-emitting diodes (LED) as the source
of light behind the screen. An LED is more energy efficient and a
lot smaller than a CCFL, enabling the thinner screen. Here are some
of the best LED3The Ecosystem the key playersConnecting DevicesVCR,
DVD, games consoleDistributorCable TV operators, Satellite
broadcastersAggregatorNetflix, YoutubeContent CreatorBBC, Star,
Sony, Movie StudiosTelevision ContentsLive streaming of sports
events, news onlineEasily accessible large online repository of
movies, songs, tv shows provide user flexibility to watch as per
their convenienceWeb only contents BuzzFeed, ScoopWhoopSocial
consumption of contents directed from social media which are
shared/ referred by friendsChanging Source of Contents
http://www.businesswire.com/news/home/20141020006744/en/Adobe-Report-Shows-Online-TV-Consumption-388#.VNksPPmUfNsTRENDS
IN CONTENT DISCOVERY & ITS CONSUMPTION
From couch potatoes to TV surfers. Internet is increasing being
use of for consumption of media. Also its no longer limited to
watching whats being aired, people have a whole new alternate
database of media online.
With increasing trend of platform integration, it is not just
the consumers who demand characteristic media (data). The content
generators are also looking at the development of omnipotent
content development of content for specific platforms with easy
migration and synchronization across platforms is becoming
essential.
The TV industry is one such industry where the standards are
changed due to the impact of the changing ecosystem. Innovations in
storage, processing & networking inside and outside home
enabling time and phase shift viewing enabling the consumers to
consume the content anytime, anywhere and on what so ever platform
they desire.
http://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/
http://www.dtg.org.uk/projects/fitt_report4/FITT_final_report.pdf
7Also as consumption of the media content on the go is becoming
more popular, there is a rise in popularity of making short videos
available for consumption on mobile devices such as smartphones and
tablets.
TV is now more like a complement to tablet viewing. Hence for TV
to continue to be a source of content consumption, there needs to
be an evolution in the viewing experience such as social viewing of
cricket and soccer matches (friends day spent together etc.)
http://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/E&Y
6 Trends that will change the TV industry (Future if Television)
http://www.ey.com/Publication/vwLUAssets/EY_-_6_trends_that_will_change_the_TV_industry/$FILE/EY-6-trends-that-will-change-the-TV-industry.pdf
The definition of content generators is becoming blurred due to
the increasing audience involvement in content development via
means of social media channels (comments on Facebook or tweets),
reality shows, user generated content such as the videos hosted on
youtube. This leads to an evolved storytelling process where the
audience is also playing the part of the script writer to an
extent.
With wider variety of entertainment channels available, many
media generators are more inclined towards the serialization format
with cliff hangers at the end of each episode to keep the consumers
engaged. Also with smaller episode size in comparison to prior
times, there is less binging on the content and is favourable to
the phase shift viewing.
Ericsson Consumerlab TV & Media: Identifying the needs of
tomorrows video consumers (Aug 2013)9
http://socialnewsdaily.com/1185/infographic-revenue-from-user-generated-content-on-social-media/10With
new platforms for the access of media, there are new avenues for ad
revenue generation. Rather than generating revenue just from TVCs,
not the advertising agencies can employ digital marketing as a tool
and generate revenue from ads via Pay Per Click, Cost Per Click,
SEO (search Engine Optimization), SEM (Search Engine Management)
etc.
The content providers can themselves employ different revenue
models such as ad-supported, subscription based consumption and
pay-per-use content monetization mechanisms. This is enabled by
consumers ability of content discovery and bundling of content
he/she wishes to consume.
http://socialnewsdaily.com/1185/infographic-revenue-from-user-generated-content-on-social-media/Partnerships
and AlliancesWi-fi alliance, tested for interoperability, industry
standard security protection and latest technology best user
experience regardless of brand. Eg: MHL industry standards
shifiting4K UHD alliance TV manufacturers, movie studios and
streaming video services. Failure of 3D technology. Trust us, we
are taking the TV industry forward with 4K - Gartner
PrincipalTogether we will ensure UHD content and devices are ready
for the mainstream, for a healthy UHD economy with the best
possible content delivered in the easiest and best way to consumers
- Samsungs President of visual display.Replacement cycles move from
large tube TVs to LCD, LED etc requirement for HD.Market shift
might happen to UHD. Strategic alliances content providers tie ups
with set-top box providers a positive move for TV industry to
demonstrate its existence and share.
Mobility/ Interoperability/ Software featuresContent Consumption
pattern Quality/ ExperienceDefining Parameters HardwareContent
Consumption Quality/ Experience
Future of TVIntegration with other devicesApple TV
Synchronization with mobile device and PCSmart Television -
Operating System is the keyConnect to internet directly for
accessing contentsSynchronize with mobile devices requires cross
platform supportPart of complete Smart Home Solution Example:
Samsung TV with Tizen OS along with other Tizen supported home
appliances to provide a seamless experience to users
Not a mere doze of everyday entertainment Adding Luxury to
lifeBigger screen size, Home theater experienceCurved screen for
better appearance of depth bendable curve screen
Sources:http://abcnews.go.com/Technology/future-television-paper-thin-rollable-lg/story?id=24520006http://www.wsj.com/articles/SB10001424127887323635504578213862226665122Comments:With
high quality demands in the market companies are coming up with new
products using radical innovationAlso the rolled up television can
be a disruptive innovation and can change the way industry is
moving.
14Future Of TVUpcoming Technological Advancements - Organic
Light Emitting Diode(OLED) require no backlight, thinner, better
contrast"RGB OLED" or "Active Matrix OLED" (AMOLED) by SamsungLG
uses While OLED developed by KodakUltra High Definition(UHD) -
(3840 x 2160)pixel compared to (1920 x 1080) of HDTelevision to be
flaunted as a High Tech GadgetRolled Up Televisions by LGa paper
thin, 18-inch television panel The panel has almost 1 million
megapixels and can be rolled up into a cylinder with a 2.4-inch
diameter without affecting its high-definition
displayhttps://www.youtube.com/watch?v=p--UoGsFFf0Mirror Television
by Toshiba - Looks like a mirror when it is off15THANK
YOU.References
http://tv.toptenreviews.com/standard/television-through-the-decades-and-the-ways-it-changed-our-world.htm#http://screencrave.com/2011-09-27/eight-ways-television-has-changed-from-the-30s-to-today/#http://forwardthinking.pcmag.com/none/327657-4k-the-future-of-tvhttp://abcnews.go.com/Technology/future-television-paper-thin-rollable-lg/story?id=24520006http://www.wsj.com/articles/SB10001424127887323635504578213862226665122