Television Defined A History Of Innovation & Quality is going to be with you year in an year out 2. We stand behind our products 3. ... XBR-55HX929. XBR-46HX929. 9/14/2011. 79 XBR-HX929.

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Television DefinedA History Of Innovation & Quality

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WE DEFINED TVKV-1210U

Trinitron Changes The Industry

FD TrinitronTrinitron Changes The Industry….AGAIN

QUALIA 005The First Full Array ”Tri- Luminous” LED

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Television DefinedKDL-40ZX1M

The First EDGE LED

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Television DefinedKDL-XBR8

The ”Tri- Luminous” LED That Set The Standard

XEL-1The First OLED TV

XBRThe Flagship

Why is this important to Installers

1. Sony is going to be with you year in an year out2. We stand behind our products3. We are cutting edge4. Brand no one will question5. We are founding member of CEDIA

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Television Redefined

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Sony Internet TV powered by Google

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Design and Convenience

Monolithic Design

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Picture Quality

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Connectivity

RS232 &IR In

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Television Redefined

The next Evolution of TV is Here…

Sony Internet TVPowered By

DEMO

Dual View, Search, Personalization,Remote, Google Remote

“Internet TV’s”… Really?!?!

Ready For The FutureUpgradeable Android OS Android Market Coming Soon

A Size For Everyone…

$599 $799 $999 $1399

Coming Soon

Why is this important to Installers

1. It is the only product that allows full web browsing while watching TV.

2. Easy to install into a wifi and wired network3. Easy Secondary bedroom add on4. Android platform updates automatically5. BD box takes the place of BD player, providing

Google TV functionality to any HDMI TV

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Design and Convenience

Monolithic Design

Monolithic televisions utilize Gorilla Glass the same glass used on the iPhone 4.

Corning Gorilla Glass protects your investment from life's every days knocks and

scrapes

This makes the television more durable and 30 percent lighter than 2010 Monolithic

models.

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Picture Quality

LED Backlight

Incredible contrast with Dynamic Edge LED

backlight

High contrast, slim design with Edge LED

backlight

LED Backlight Achieves Slim Design & High Energy Efficiency

Superlative contrast with Intelligent Peak LED

backlight

DEMO

Intelligent Peak LED vs. nx810(hopefully) Samsung Microdimming

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Motionflow Redefined

289/14/2011

WHAT HAPPENED TO THE HERTZ????

299/14/2011

What Do You See??????????

The HERTZ The BENEFIT/EFFECTOR

No One Sees The Hertz They See The BENEFIT/EFFECT

309/14/2011

HOW DOES IT ACTUALLY WORK?

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120 Hz PANEL

Image Blur (IB) Reduction actually compensates for motion blur caused by slow shutter speed in the original television or film camera.

Frame Interpolation calculates and creates a new frame in between each two original frames for 60Hz sources.

Motionflow XR 240

120Hz panel + Backlight Blinking = XR240

0/120 sec. 0/120 sec. 0/120 sec.

Backlight Blinking will effectively double the motion performance (to the viewer’s eyes) of the panel

339/14/2011

240 Hz PANEL

Image Blur (IB) Reduction actually compensates for motion blur caused by slow shutter speed in the original television or film camera.

Frame Interpolation calculates and creates a new frame in between each three original frames for 60Hz sources.

Motionflow XR 480

240Hz panel + Backlight Blinking = XR480

Backlight Blinking will effectively double the motion performance (to the viewer’s eyes) of the panel

Motionflow XR 960

240Hz panel + Backlight Blinking + Backlight Scanning =

Backlight Scanning will effectively double the motion performance (to the viewer’s eyes) of the panel

369/14/2011

It’s What You See That Counts

The HERTZ The EFFECT/BENEFITOR

When people come to your home they rave about your picture not your hertz. Focus on the EFFECT/BENEFIT.

Motionflow Systems

These photos and figures are for illustrative purposes only.

Viewing Image & Backlight Blinking SystemLogo

240Hz Panel+ Line Blinking

(Clear mode)

240Hz Panel+ Frame Blinking(Top and Bottom)

120Hz Panel

120Hz Panel+ Frame Blinking(Top and Bottom)

ViewingImages

BacklightControl

w/o Backlight Blinking

0/240 sec. 1/240 sec. 2/240 sec. 3/240 sec. 4/240 sec.

0/120 sec. 1/120 sec. 2/120 sec.

0/120 sec. 1/120 sec. 2/120 sec.

ViewingImages

BacklightControl

ViewingImages

BacklightControl

ViewingImages

BacklightControl

time

Original Image Newly Inserted Image Newly Inserted Image Newly Inserted Image Original Image

0/240 sec. 1/240 sec. 2/240 sec. 3/240 sec. 4/240 sec.

Original Image Newly Inserted Image Newly Inserted Image Newly Inserted Image Original Image

Original Image Newly Inserted Image Original Image

Original Image Newly Inserted Image Original Image

1/7

Supper Bit Mappingfor Video

Reality CreationDatabase

The New Benchmark in TV Processing

399/14/2011

Last Years XBR Engine Is Now In The EX and NX Series

Input

Enhance the contrast to render impressive depth

Color ReproductionOutline Contrast

Analyze and optimize every element

TextureSelectively enhance the texture elements which help to render the texture in finer detail.

Reproduce the vividness of the image in the original colour in pleasing harmony with sharp outlines.

Output

Sharpen the outlines without producing noise. This reproduces a crisp image.

X-Reality Pro Makes Everything Look Better

Multi-frame Analysis

Reality Creation Database

Smooth Gradation + Super Bit Mapping

Multi-frame analysis can be used to “create” lost resolution

LED Boost

LED Boost

Picture Brightness

Comparison

Conventional BRAVIA with LED Boost

Backlight

through3D

glasses

Backlight

through3D

glasses

Off OnOn

Overlap during transition leads to more apparent cross talk

By speeding up the transition from L to R, we can avoid the overlap and improve

crosstalk

Conventional 3D LCD TV

2011 BRAVIA 3D LCD TV

L

L

R

R

IMPROVED 3D PERFORMANCE for 2011 3D models

Transmitter

1m〜6m Typical***

60°

60°

60°

60°

Integrated into every 2011 3D Model

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Full HD 3D vs. Passive

The Best Glasses In The Business Just Got Better

Lighter Design 57g vs. 77g

Available In Black Available In Regular SizeBlocks Ambient Light

USB Rechargeable With Quick Charge 3 min=3hrsCompatible With FY10 & FY11 Products

Active Vs. Passive

Department Copyright09.10.1555

Active Passive

Sony LG (both)

Samsung Vizio

Panasonic Toshiba (both)

Sharp JVC

Mitsubishi Philips

Attribute Comments

Inexpensive, lightweightglasses

Less than 1 oz, $10

No batteries/charging needed

Brighter image in 3D

No Flicker Due to no shuttering

Attribute Comments

Half HD Resolution Or quarter HD, if SBS broadcast.Interlace-like artifacts: jaggies, moiré, shimmer

Limited Vertical viewing angle

Users have to be at relatively same viewing height

FPR film always on screen

Degrades 2D picture quality.

More expensive panel production

Not clear what the premium will be

Not Full HD in 3D

1920 x 1080

Frame Packing

Side by Side Broadcast 960 x 1080

1920 x 540

Frame Packing

Side by Side Broadcast 960 x 540

Active 3D System

Passive 3D System

1/2 HD

1/4 HD

1/2 HD

Full HD

LG 55LW5600

Picture Quality in 3D

Half resolution in 3D

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How Do Passive Glasses Work?

Displayed image

Perceived image

1 Frame

1 Frame

1/60s 2/60s

Circular polarizing filters for left and right eyes have different directions of polarization

Polarizing filter alternates direction of polarization between odd and even lines

3D Glasses

Images for left and right eyes are displayed in alternate lines

3D Video Display Stage

Only Half Vertical Resolution!

599/14/2011

Limited Vertical Viewing AngleWhat 3D?

WOW, that’s so

cool!

+/- 13 deg

Passive 3D with FPR offers very limited vertical viewing angle (+/-13 deg for a 46” panel)

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Sony Internet TV

RS232 &IR In

619/14/2011

It Started With A Link And 3 Channels Of Entertainment

FIRST OF IT’S KIND

Sony Internet TVwith

It Evolved Into…..

VIDEO on Demand

2/2

You have music on CD, on your hard drive and on the Internet. QRIOCITY Music Unlimited gives you seamless access to it all. The service registers the music you have stored on your PC and integrates it with the music and information on the QRIOCITY site, making them all seamlessly available to your BRAVIA® television, PCs and compatible videogame consoles. Enjoy easy access to album cover art, lyrics and notes for over 60 million songs1.

Music Unlimited

Enjoy a variety of movies from all the major Hollywood studios ready for instant rental and viewing. You'll also find a wide selection of TV shows1.

2011_j_L03.jpg

2011_j_L02.jpg

Qriocity

DEMO

SITV,Quriocity

Mobile App Control

Track ID automatically recognizes songs being played in TV sound

tracks and finds the songs online

1) Select music search for the BGM 2) Music title and artist name will be display

What is the BGM of this commercial?

Upload Music data (6sec) Music Information

TrackIDTM

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WiFi Direct

709/14/2011

2/3

The television displays home videos and still pictures from devices plugged into the USB port. (Screen image simulated.)

DEMO

Media Remote,Skype,Use of USB and DLNA Content For Inexpensive Digital Sign

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ECO

Redefining Control

This “USED” To Be The Only Way To Do It

IR-in

769/14/2011

RS-232c

Why is this important to Installers

1. TV are durable and reliable with great backend support

2. The best picture quality in 2D or 3D 3. Easy to install whether wireless or wired4. We have a TV for every room5. Control 4 certified (RS232 and IR in) and

integrates with AMX, Crestron, Savant, etc…

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2011 Line Up

XBR-65HX929XBR-55HX929XBR-46HX929

799/14/2011

XBR-HX929

RS232 &IR In

809/14/2011

KDL-HX729

RS232 &IR In

KDL-65HX729KDL-55HX729KDL-46HX729

819/14/2011

KDL-EX729

KDL-46EX729KDL-40EX729KDL-32EX729

RS232 &IR In

•

CONTACT INFORMATION

Chad and DannyCEDIA Trained, San Diego Based, Product Specialists1-866-924-7669 Tim [email protected] Senior Support Engineerwww.sony.com/ES [email protected]

Rob McDonough Lou Iacovelli

Senior Support Engineer Senior Software Engineer

[email protected] [email protected]

Amy Lloyd Jon LinProduct Manager Business Manager

[email protected] [email protected]

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Thank You