Telephone Mania Musical performances and derivative video on YouTube Agnese Vellar Department of Social Sciences Università degli Studi di Torino Workshop on Advanced Research Methods – Sep. 30th 2010 Department of Communication Studies – University of Urbino “Carlo Bo”.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Telephone ManiaMusical performances and derivative video on YouTube
Agnese VellarDepartment of Social Sciences
Università degli Studi di Torino
Workshop on Advanced Research Methods – Sep. 30th 2010Department of Communication Studies – University of Urbino “Carlo Bo”.
Music cultures in the Web 2.0
derivative works
transmedia brand
appropriation
Recording industry
Music fans
grassroot promotion
Spreading: “consumers do not simply pass along static content; they transform the content so that it better serves their own social and expressive needs”.
(Jenkins et al., 2009)
music star
A case study on Telephone
derivative videos (70)
users’ profile
popular culture
Music(40)
Fashion(12)
Parody(18)
Lady Gaga Haus of Gaga (Lamerichs, 2008; Lange, 2008;
Repetition based on difference and self-reflexivity. Create awareness of a cultural repertoire: moking at certain conventions reaffirm them (Lamerichs, 2008)
sem
i-pro
The telephone object as a spreadable logo
(appropriation + recreation in different versions)
YouTube Star#20 – Most subscribed (all time)
Behind the scenes
Vlogging:commenting comments
parody
paratexts
“Weekly musical comedy show spoofing celebrities, pop-culture and the latest internet memes.”
c) Fashionam
ateu
r remix tutorial
pro
make up tutorial
hair tutorial
Video blogging: dialogic model
Make up artist#17 - Most Subscribed (All Time) – (Gurus)
& EnKorinne
parody
vlogging
ibridation
Spreadable video
Music Parody Fashion
deriv
ativ
e vi
deo
Music(al) culture YouTube culture stardom/fandom
choreography look
humor + vlogging
“Performative consumption” in the Web 2.0
stardom
cult body
The mimicry and impersonation are intrinsic to the phenomenon of stardom; it is not only fans who impersonate their idols: the stars themselves also self-
consiusly borrow from prior celebrites (Hills, 2002, p. 164)
fandomcostuming - impersonation
culture and technological platform
New genre (spoof, make up tutoria, …)
+
More visibility (persistency replicability scalability searchability )