1 Telegram & Gazette and telegram.com NIE: Moving from Print to Digital NEACE Presentation May 20, 2013
Dec 30, 2015
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Telegram & Gazetteand telegram.com
NIE: Moving from Print to Digital
NEACE Presentation
May 20, 2013
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History and Current State
Currently distribute a mix of print and digital copies throughout Worcester County through NIE vacation donations & promotions
• 3,026 ten years ago
• 3,850 five years ago
• 6,314 current:
- Print 2.7K- eEdition 3,586
- 240 classrooms/teachers- 213 schools and literacy
programs
- Donations via vacation stops, telesales to business, and “Sign on to Literacy” promotion for community institutions and leaders
Worcester County comprises 60 cities and towns (tan) within circulation area (red outline).
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Starting point – eEdition
The Potential – significant• Cultivating next generation readership from among digitally oriented students • Access to content in a way that meets the needs of classroom learning environment• No cost growth potential• Newsprint/fulfillment savings
The Reality – an idea before it’s time?• Former vendor not as robust or easy to deal with• Teachers: I love print; I need print; Classroom PCs limited; Sign-up requirements for
access to computer labs• Strong pushback elsewhere – even to point where transition efforts halted or even
reversed
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• Promotional opportunity that also saves expense o Address the technology issues (hardware & software) and provide training to
schools in a more relevant medium for digitally engaged students via eEditiono Available Curriculum oriented to the newspaper vs websites
• Driving transition by supplying hardware/software to schools o NIE donation dollars for delivery of content regardless of formato Legal Review of our approach and message in digital deliveryo Donation funding toward purchase of devices for schoolso Considered smartboards but implemented tablets and projectors: cool factor,
lower cost, maximize number of classrooms and portability from class to class.
• Identified schools for transition piloto First reached out to affected teachers, then to principals and superintendents
o iPad and portable projector would be given to each teacher currently participating in print NIE program. No strings attached; tablet would belong to the school
o We would provide through our new vendor, Tecnavia, training on eEdition and accessing digital curriculum for building lesson plans more efficiently
Same model, modified approach
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An interactive teaching tool:
• Available digital curriculum• Alerts and Archives for research• Audio feature for reading skills• Digitally Clip/Compile material
for: - Handouts- Presentations
- Electronic sharing via email, smartboards, projectors, television, personal digital devices
• Organized! Consistent. Safe.• Saves time in compiling, passing
out or collecting pages; and saves material and supplies
Promoted benefits of eEdition & Digital curriculum
Series of two letters to schools
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Tec
na
via
Workshops Sept 12 & 13
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Workshops Sept 12 & 13
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Tec
na
via
eEditions in the Classroom
Tecnavia Presentation
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Tecnavia Presentation
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Tec
na
via
Web edition header
Page turning
Select date, section, page
Display mode
Searching Edition
Tecnavia Presentation
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Tec
na
via
iPad App
Flip: full page view
Page thumbnails of full edition
Story & index view
Search
Select/load editions Fit page
width
Tecnavia Presentation
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Tec
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Share eEdition
• Research on eEdition• Grab page, clip area,
story, text• Share content
Print handouts
Email story
Clip page
Cut/Paste text
PDF pages
Overhead projector
Video projector/TV
Smart board
Tecnavia Presentation
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Tecnavia Presentation
NIE teacher resources
www.nieteacher.org/wtgnie
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Tecnavia Presentation
NIE teacher resources
www.nieteacher.org/wtgnie
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Tec
na
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WT&G in Apple iTunes App Store
Tecnavia Presentation
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Tec
na
via
iPads & projectors!
Workshops Sept 12 & 13
Each tablet engraved on the back with: Telegram & Gazette
NIE Program
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Results • Transitioned 31 classrooms/teachers in 23 schools
• Formerly 1,300 papers per day• One-time investment/donation of $25K plus tax will yield $40K+ annual savings in print/handling
• Teachers do what they’ve always done – teach the newspaper, but in interactive format• Standard expectations for content and format
• Rather than pushback, won us props in the community; teachers thanking us for our effort
Goals• Transitioning additional schools in fall, plan to be all digital by 2014• Will survey teachers on ways to improve program• Plan frequent-to-daily email updates/reminders to access site in order to maintain/grow engagement• Potential for outside of school access for pupils
Things to watch for• Teachers who receive the iPad and then don’t register. Revising offer language “ ... so that another class or school can benefit.”
Workshops Sept 12 & 13
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“It’s better than the website. It’s Complete!”
-- Reaction of Worcester principal on merits of eEdition during Sept. 12, 2012 workshop
Last word
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Part of the New England Media Group of The New York Times Company
• Sunday: 78,443
• Daily: 71,950
• Digital Non-Replica: 13,926
• NIE Print 2,728; NIE Digital 3,586
• Net Combined Audience, 7-Day Print and 30-Day digital:
o 405,023 in NDM; 65.6% of Worcester County adults
• Monthly Uniques: 1 million
• Monthly Page Views: 9.5 millionSource: Newspaper Publisher’s Statement ended 3/31/2013
Serving Central Massachusetts with news and information ... in whatever form our readers want
The Telegram & Gazette also publishes weekly newspapers, Worcester Living quarterly lifestyle magazine, and telegram.com and associated websites such as MassMoms.com, Hometeam.com, and mobiletg.com