Country : Malaysia Research Period : Sep–Oct Telco Switchers in Malaysia Switchers in Malaysia 1.2 M subscribers switched carriers in 2 months (Sep-Oct) A total of annual switcher population Potentially 7 M Switchers by Telco provider -28% -28% -13% -13% -25% -25% -33% -33% 27% 27% 34% 34% 23% 23% 15% 15% 40% 30% 20% Maxis Celcom Digi U Mobile 0% -10% 10% -20% -30% -40% From To Switchers (as a percentage of total User Base) -4% -4% -3% -3% -6% -6% -13% -13% 3.9% 3.9% 7.1% 7.1% 5.8% 5.8% 5.9% 5.9% Maxis Maxis From To Celcom Digi U Mobile 15% 10% 0% -5% 5% -10% -15% - largest churn - biggest gainer (also smallest churn) To From 337,200 329,880 158,160 305,040 399,600 407,040 279,960 183,120 OS Distribution 9% 91% 91% Android iOS Connection Type Cellular Wifi 33% 33% 67% 67% More Males switched Telco providers 42% 58% Young in Malaysia are more prone to switching 18% 15-18 yrs 33% 19-25 yrs 25% 26-35 yrs 16% 35-45 yrs 8% 45+ yrs