City of Beverly Hills Planning Division 455 N. Rexford Drive Beverly Hills, CA 90210 TEL. (310) 285-1141 FAX. (310) 858-5966 Architectural Commission Report Attachment(s): A. Detailed Design Description and Materials (Applicant Prepared) B. Project Design Plans C. DRAFT Approval Resolution Report Author and Contact Information: Christine Delostrinos, Associate Planner (310) 285-1125 [email protected]Meeting Date: Wednesday, November 18, 2020 Subject: 300 NORTH CAÑON DRIVE Rite Aid (PL2000351) Request for approval for a Sign Accommodation for multiple Business Identification Signs and a ground sign. Pursuant to the provisions set forth in the California Environmental Quality Act (CEQA), the Architectural Commission will also consider finding the project exempt from further review under CEQA. Project Applicant: Coast Signs Project Representative: Kasey Clark, AKC Permit Co. Recommendation: Conduct a public hearing to discuss the project details and provide the applicant with an approval, as conditioned. REPORT SUMMARY The applicant is requesting review and approval of a Sign Accommodation for multiple Business Identification Signs and a ground sign for the property located at 300 North Cañon Drive. Business Identification Signs Business Identification Signs Location Size Quantity Illumination Material Parking Lot (Rite Aid) 60 SQ. FT. 1 Face-lit Individual channel letters in translucent blue, green, and white Parking Lot (Thrifty) 8.59 SQ. FT. 1 Face-lit Individual channel letters in white Parking Lot (Pharmacy) 10.53 SQ. FT. 1 Face-lit Individual channel letters in white Parking Lot (Open 24 Hours) 16.35 SQ. FT. 1 Face-lit Individual channel letters in white North Canon Drive (Rite Aid) 60 SQ. FT. 1 Face-lit Individual channel letters in translucent blue, green, and white North Canon Drive (Thrifty) 8.59 SQ. FT. 1 Face-lit Individual channel letters in white North Canon Drive (Pharmacy) 10.53 SQ. FT. 1 Face-lit Individual channel letters in white
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City of Beverly Hills Planning Division
455 N. Rexford Drive Beverly Hills, CA 90210 TEL. (310) 285-1141 FAX. (310) 858-5966
Architectural Commission Report
Attachment(s): A. Detailed Design Description and Materials (Applicant Prepared) B. Project Design Plans C. DRAFT Approval Resolution
Report Author and Contact Information: Christine Delostrinos, Associate Planner
Subject: 300 NORTH CAÑON DRIVE Rite Aid (PL2000351) Request for approval for a Sign Accommodation for multiple Business Identification Signs and a ground sign. Pursuant to the provisions set forth in the California Environmental Quality Act (CEQA), the Architectural Commission will also consider finding the project exempt from further review under CEQA.
Recommendation: Conduct a public hearing to discuss the project details and provide the applicant with an approval, as conditioned.
REPORT SUMMARY The applicant is requesting review and approval of a Sign Accommodation for multiple Business Identification Signs and a ground sign for the property located at 300 North Cañon Drive.
Business Identification Signs
Business Identification Signs
Location Size Quantity Illumination Material
Parking Lot (Rite Aid)
60 SQ. FT. 1 Face-lit Individual channel letters in translucent
blue, green, and white
Parking Lot (Thrifty)
8.59 SQ. FT. 1 Face-lit Individual channel letters in white
Parking Lot (Pharmacy)
10.53 SQ. FT. 1 Face-lit Individual channel letters in white
Parking Lot (Open 24 Hours)
16.35 SQ. FT. 1 Face-lit Individual channel letters in white
North Canon Drive (Rite Aid)
60 SQ. FT. 1 Face-lit Individual channel letters in translucent
blue, green, and white
North Canon Drive (Thrifty)
8.59 SQ. FT. 1 Face-lit Individual channel letters in white
North Canon Drive (Pharmacy)
10.53 SQ. FT. 1 Face-lit Individual channel letters in white
Architectural Commission Report 300 N. Cañon Drive November 18, 2020
Page 2 of 3
Business Identification Signs
Location Size Quantity Illumination Material
North Canon Drive (Open 24 Hours)
16.35 SQ. FT. 1 Face-lit Individual channel letters in white
TOTAL SIGN AREA 190.94 SF (8 SIGNS)
Pursuant to Beverly Hills Municipal Code (BHMC) §10-4-605, the Architectural Commission may grant a Sign Accommodation to allow multiple Business Identification Signs in place of the individual signs otherwise permitted if the total area of all Business Identification Signs does not exceed the lessor of: a) one hundred (100) square feet, b) the total business sign area otherwise permitted by this section, or c) ten percent (10%) of the vertical surface area of that portion of the wall below twenty feet (20') in height and occupied by the frontage of the business. The proposed total sign area of 190.94 square feet for the eight Business Identification Signs are above the maximum allowable sign area of 100 square-feet. Staff recommends a condition of approval be included in the resolution requiring the total sign area of all eight Business Identification Signs to be reduced to comply with the maximum allowable sign area of 100 square feet as set forth in the BHMC.
Ground Sign
Pursuant to Beverly Hills Municipal Code (BHMC) §10-4-610, a ground sign shall not exceed 55 square feet in area and be restricted to the street that the business or building represented by such sign has its main entrance or address, on select streets allowed. The proposed ground sign will be mounted on the existing parking lot site wall. The proposed ground sign does not exceed the maximum allowable sign area. Therefore, the proposed ground sign is in compliance with the requirements set forth in the municipal code and its placement along North Cañon Drive also responds to the requirements in the Code.
URBAN DESIGN ANALYSIS The proposal is an additional site for this retailer which required re-branding for this large corporate retailer and the proposed signage is intended to replace signage previously approved by the Commission and existing at the site. The applicant will also re-paint portions of the façade to complement the new coloration of the signage proposed and to help unify the building overall.
The Commission will offer input on the size and quantity of signage proposed and the applicant shall ensure that all signs proposed are in compliance with the requirements for sign area coverage, as permitted in the City’s Municipal Code.
Ground Sign
Location Sign Area Quantity Illumination Material
North Canon Drive 39 SQ. FT. 1 Non-illuminated Flat cut-out acrylic letters in blue, white, and green
TOTAL SIGN AREA 39 SQ. FT.
Architectural Commission Report 300 N. Cañon Drive November 18, 2020
Page 3 of 3
ZONING CODE COMPLIANCE Applications for architectural review are preliminarily evaluated for compliance with the zoning code. Applicants are encouraged and have the option of requesting a comprehensive review separate and apart from this application. Formal compliance review will occur when a building permit application is filed (plan check). The applicant has been advised that changes during plan check may require revisions and subsequent approval from the Architectural Commission or staff, as appropriate.
ENVIRONMENTAL ASSESSMENT The subject project is exempt from the California Environmental Quality Act (CEQA – Public Resources Code §§21000 – 21178), pursuant to Section 15061(b)(3) of the State CEQA Guidelines in that the project includes the review of multiple Business Identification Signs and ground sign. It can be seen with certainty that there is no possibility that the subject activity could result in a significant effect on the environment.
PUBLIC OUTREACH AND NOTIFICATION Public outreach and notification were not required for this project.
Type of Notice Required Period Actual Period Required
Date Actual Date
Newspaper Notice n/a n/a n/a n/a
Mailed Notice n/a n/a n/a n/a
Property Posting 20 Days 20 Days n/a n/a
Agenda Posting 72 Hours 8 Days 11/15/2020 11/10/2020
Website 72 Hours 8 Days 11/15/2020 11/10/2020
Architectural Commission Report 300 North Cañon Drive (Rite Aid)
November 18, 2020
ATTACHMENT A
Detailed Design Description and Material (Applicant Prepared)
Architectural Commission Report 300 North Cañon Drive (Rite Aid)
Store # 05462300 North Canon DriveBeverly Hills, CA 90210
E1
EXISTING
PROPOSED
SOUTHEAST ELEVATION
EXISTING SIGNAGE
Existing Sq Ft: 210.78
PROPOSED SIGNAGER1:
Proposed Sq Ft: 95.47
100'-0"
NOTE: NEW SIGNS to include all power supplies.
E1:
E2:
E3:
E4:
Shield Channel Logo: 2'-8 1/2" x 2'-5"
Rite Aid Channel Letters: 2'-2 1/2" x 16'-4"
Pharmacy Channel Letters: 1'-4" x 8'-0"
Ancillary Fascia: 2'-11" x 54'-0"
R2:
R3:
R4:
E2
E3 E4
2
1
2 Summit Gray1 March Wind
R1
R3R2 R4
NEW 30"/43" RA-LNR-2 Channel LettersetInternally LED Illuminated“Shield” Translucent Blue, Green and White“Rite” Blue Day / White Night“Aid” Green Day / White NightAll returns and trims to be Semi-Gloss WhiteDirect Mount
60.0 Sq.Ft. | Box Measured
NEW 20" THRFTY-3 Channel LettersInternally LED IlluminatedLetters White Day / White NightAll returns and trims to be Semi-Gloss WhiteDirect Mount
8.59 Sq.Ft. | Box Measured
NEW 14" RA-PHCY-4 Channel LettersInternally LED IlluminatedLetters White Day / White NightAll returns and trims to be Semi-Gloss WhiteDirect Mount
10.53 Sq.Ft. | Box Measured
NEW 14" RA-OPH-1 Channel LettersInternally LED IlluminatedLetters White Day / White NightAll returns and trims to be Semi-Gloss WhiteDirect Mount
Store # 05462300 North Canon DriveBeverly Hills, CA 90210
EXISTING
PROPOSED
150'-0"
E5 E6
E8 E7
SOUTHWEST ELEVATION
EXISTING SIGNAGE
Existing Sq Ft: 210.78
PROPOSED SIGNAGER5:
E5:
E6:
E7:
E8:
Shield Channel Logo: 2'-8 1/2" x 2'-5"
Rite Aid Channel Letters: 2'-2 1/2" x 16'-4"
Pharmacy Channel Letters: 1'-4" x 8'-0"
Ancillary Fascia: 2'-11" x 54'-0"
R6:
R7:
R8:
2
1
2 Summit Gray1 March Wind
R5
Proposed Sq Ft: 95.47NOTE: NEW SIGNS to include all power supplies.
NEW 30"/43" RA-LNR-2 Channel LettersetInternally LED Illuminated“Shield” Translucent Blue, Green and White“Rite” Blue Day / White Night“Aid” Green Day / White NightAll returns and trims to be Semi-Gloss WhiteDirect Mount
60.0 Sq.Ft. | Box Measured
NEW 20" THRFTY-3 Channel LettersInternally LED IlluminatedLetters White Day / White NightAll returns and trims to be Semi-Gloss WhiteDirect Mount
8.59 Sq.Ft. | Box Measured
NEW 14" RA-PHCY-4 Channel LettersInternally LED IlluminatedLetters White Day / White NightAll returns and trims to be Semi-Gloss WhiteDirect Mount
10.53 Sq.Ft. | Box Measured
NEW 14" RA-OPH-1 Channel LettersInternally LED IlluminatedLetters White Day / White NightAll returns and trims to be Semi-Gloss WhiteDirect Mount
Store # 05462300 North Canon DriveBeverly Hills, CA 90210
R1, R5
RA-LNR-1
RA-LNR-2
RA-LNR-3
RA-LNR-4
RA-LNR-5
2’-10 3/4”
3’-7”
4’-4 1/8”
1’-10”
4’-9 3/8”
13’-4”
16’-6”
20’-0”
8’-5 1/4”
22’-0 1/8”
2’-4 3/8”
2’-11 3/8”
3’-6 5/8“
1’-5 7/8”
3’-10 7/8”
PRODUCTOVERALL HEIGHT
AOVERALL WIDTH
BSHIELD WIDTH
C
5’-7 5/8”
6’-11 5/8”
8’-5 3/8“
3’-6 3/4”
9’-3 5/8”
4’-5 1/8”
5’-5 5/8”
6’-7 3/4“
2’-9 5/8”
7’-3 3/4”
“RITE” WIDTHD
“AID” WIDTHE
2’-0 1/4”
2’-6”
3’-0 3/8“
1’-3 3/8”
3’-4”
39 Sq.Ft.
60 Sq.Ft.
87 Sq.Ft.
15.44 Sq.Ft.
105.33 Sq.Ft.
CAP HEIGHTF
TOTAL SQUARE FOOTAGE
B
C
A
F
D E
For use with concrete, masonry & brick.Embed a minimum of 3 3/8 ”
¼” DIA. HILTI HLCSLEEVE ANCHOR
For use with concrete block.Embed a minimum of 2”
¼” DIA. HILTI HIT RODW/HY20 ADHESIVE
For use with masonry & brick.Embed a minimum of 3 3/8 ”
¼” DIA. HILTI HIT RODW/HY20 ADHESIVE
For use with concrete.Embed a minimum of 2”
¼” DIA. HILTI HIT RODW/HY150MAX ADHESIVE
For use with concrete block, brick, or concrete.Embed a minimum of 2½”
¼” RED HEAD L.D.T.(Large Diameter Tapcon)
For use with wood, concrete block orEIFS Wall systems
¼” DIA. THREADED ROD
For use with wood, concrete block orEIFS Wall systems
¼” DIA. THREADED ROD& BEARING PLATES
For use with wood or EIFS Wall Systems1½” Minimum Penetration (Excluding tip)
¼” LAG SCREW
“Shield”Face: RITE AID BLUE, 3M Trans 3630-157 Sultan Blue
RITE AID Green, 3M Trans 3630-5317, White border to illuminateSubstrate: Optix 7328LD White(non-glare)Returns: 3” Deep, Semi-Gloss WhiteTrim cap: 1” Thick, Semi-Gloss WhiteIllumination: Sloan Prism 5000K LED
“RITE”Face: 3M Trans 3635-157 Dual-Color Sultan BlueSubstrate: .177 Optix 2447 LD AcrylicReturns: 3” Deep, Semi-Gloss WhiteTrim cap: 1” Thick, Semi-Gloss WhiteIllumination: Sloan Prism 5000K LED
“AID”Face: 3M 3635-5317 Dual Color Green Film to match PMS 376CSubstrate: .177 Optix 2447 LD AcrylicReturns: 3” Deep, Semi-Gloss WhiteTrim cap: 1” Thick, Semi-Gloss WhiteIllumination: Sloan Prism 5000K LED
Face-Lit Channel LettersetFlush-Mounted
Fastener Schedule
Detail of Shield LogoN.T.S.
3” x .040 aluminum letter coil painted Semi-Gloss Whiteletter locked to aluminum letter backs
1” White Jewlite Trimcap
Op�x 7328LD White(non glare)
Sloan Prism 5000K LED
Primary Power In
Self-contained power supply
120V 20A Toggle Switch
(2) 1/4” Weep holes w/ internal light baffle
3mm Di-bond laird part #79698
Anchors as required. (See hardware chart.)
#12 THHN primary wire inside ½”aluminum conduit
Building facade. CMU - brick. Typ.
1
2
3
4
5
6
7
8
9
10
11
12
Semi-Gloss White Painted Side Returns13
WALL
3”
11
9
9
2
4
8
1
6
310
5
12
13
7
Detail of Channel Le�ersN.T.S.
3”
7
1
8
4
2
11
6
10
5
9
9
3
12
WALL
1” White Jewlite Trimcap
.177 Op�x 2447LD Acrylic
Sloan Prism 5000K LED
#12 THHN primary wire
Power supply remotely located
4” x 4” Handy Box with Switch
(2) 1/4” Weep holes w/ internal light baffle
3mm Di-bond laird part #79698
Anchors as required. (See hardware chart.)
Building facade. CMU - brick. Typ.
1
2
3
4
5
6
7
8
9
10
11
Semi-Gloss White Painted Side Returns12
3” x .040 aluminum letter coil painted Semi-Gloss Whiteletter locked to aluminum letter backs
Notes: All penetra�ons to be sealed with BIOSTOP 500+Intumescent Firestop Sealant to meet NEC #300.21,ASTM #E814, UL #1479 & UL #2079 standards
Store # 05462300 North Canon DriveBeverly Hills, CA 90210
Channel le�ers are Rite Aid’s primary choice for ancillary signs. However, in the event that channel le�ers are not possible, ancillary signs may be constructed as follows:
Op�on 1: Internally Illuminated Sign Cabinet, per cabinet specifica�on of
(RA-DT-SF-WS) Copy should be 11” tall and be white with a blue background.
Op�on 2: Non-illuminated sign panel. .125” Aluminum Panel painted PMS293 C, with 11” White Reflec�ve Copy
R3, R7
A
B “PHARMACY”Face: Optix 7328LD White (non-glare)Returns: 3” Deep, Semi-Gloss WhiteTrim cap: 1” White Jewlite TrimcapIllumination: Sloan Prism 5000K LED“P” (Baseline) = 11”H, 14”H, 18”H, 24”H
Face-Lit Channel LettersetFlush-Mounted
For use with concrete, masonry & brick.Embed a minimum of 3 3/8 ”
¼” DIA. HILTI HLCSLEEVE ANCHOR
For use with concrete block.Embed a minimum of 2”
¼” DIA. HILTI HIT RODW/HY20 ADHESIVE
For use with masonry & brick.Embed a minimum of 3 3/8 ”
¼” DIA. HILTI HIT RODW/HY20 ADHESIVE
For use with concrete.Embed a minimum of 2”
¼” DIA. HILTI HIT RODW/HY150MAX ADHESIVE
For use with concrete block, brick, or concrete.Embed a minimum of 2½”
¼” RED HEAD L.D.T.(Large Diameter Tapcon)
For use with wood, concrete block orEIFS Wall systems
¼” DIA. THREADED ROD
For use with wood, concrete block orEIFS Wall systems
¼” DIA. THREADED ROD& BEARING PLATES
For use with wood or EIFS Wall Systems1½” Minimum Penetration (Excluding tip)
¼” LAG SCREW
Fastener Schedule
Detail of Channel Le�ersN.T.S.
3”
WALL
7
1
8
4
2
11
6
10
5
9
9
3
12
1” White Jewlite Trimcap
Sloan Prism 5000K LED
#12 THHN primary wire
Power supply remotely located
4” x 4” Handy Box with Switch
(2) 1/4” Weep holes w/ internal light baffle
3mm Di-bond laird part #79698
Anchors as required. (See hardware chart.)
Building facade. CMU - brick. Typ.
1
2
3
4
5
6
7
8
9
10
11
Semi-Gloss White Painted Side Returns12
3” x .040 aluminum letter coil to be Semi-Gloss Whiteletter locked to aluminum letter backs
Store # 05462300 North Canon DriveBeverly Hills, CA 90210
Channel le�ers are Rite Aid’s primary choice for ancillary signs. However, in the event that channel le�ers are not possible, ancillary signs may be constructed as follows:
Op�on 1: Internally Illuminated Sign Cabinet, per cabinet specifica�on of
(RA-DT-SF-WS) Copy should be 11” tall and be white with a blue background.
Op�on 2: Non-illuminated sign panel. .125” Aluminum Panel painted PMS293 C, with 11” White Reflec�ve Copy
R4, R8
Detail of Channel Le�ersN.T.S.
3” x .040 aluminum le�er coil painted Semi-Gloss Whitele�er locked to aluminum le�er backs
Store # 05462300 North Canon DriveBeverly Hills, CA 90210
E9
EXISTING
PROPOSED
EXISTING SIGNAGEE9:
Existing Sq Ft: 13.83
PROPOSED SIGNAGEFlat Cut Out Acrylic Logo and Letters“Shield” face and return to be painted Sultan Blue (PMS 293C) with White and Green (PMS 376C) graphics“RITE” faces and returns to be painted Sultan Blue (PMS 293C)“AID” faces and returns to be painted Green (PMS 376C)
Store # 05462300 North Canon DriveBeverly Hills, CA 90210
R9
RITE AID BLUE, 3M Trans 3630-157 Sultan BlueRITE AID Green, 3M Trans 3630-5317
Diffuse White
Non-Illuminated
“Flat Cut Out (FCO) Acrylic Logo and Letters”
CUSTOM RA-LNR-1 F.C.O. Letterset 39.0 SQFT
2'-10 3
/4"
2'-0 1
/4"
13'-4"
2'-4 3/8" 5'-7 5/8" 4'-5 1/8"
EXISTING SIGNAGEE9:
PROPOSED SIGNAGEFlat Cut Out Acrylic Logo and Letters“Shield” face and return to be painted Sultan Blue (PMS 293C) with White and Green (PMS 376C) graphics“RITE” faces and returns to be painted Sultan Blue (PMS 293C)“AID” faces and returns to be painted Green (PMS 376C)
39.0 Sq.Ft. | Box Measured
R9:
MAIN IDENTITY #1
Main ID #1 (FCO Letters): 2'-0" x 5'-11"
Existing Sq Ft: 13.83
NOTE: CONCEPTUAL IMAGE ONLYVERIFY ARTWORK AND DIMENSIONS PRIOR TO FABRICATION