TEKLYNX: Leading The Way In Labeling Presented by: Casey Sciano TEKLYNX Partner Relationship Manager.

TEKLYNX: Leading The Way In Labeling

Presented by: Casey Sciano

TEKLYNX Partner Relationship Manager

• Leading developer of barcode labeling software for over 30 years• Foundation is built on the acquisition of the top three barcode labeling

software companies (1998 – 2001)• In 2010, management acquired TEKLYNX from Brady Corporation• Serve a wide range of customers/industries worldwide and support the

growth of our partner channel• Develop labeling management solutions to help organizations both large

and small increase efficiency and productivity

Who is TEKLYNX?

A Worldwide Presence

• 630,000+ end users worldwide• Serve organizations across various industries

– NOVARTIS, Boeing, Hanes, Owens Corning, Sartori Company, Tyson Foods, Pilgrims Pride, Nestle, Heinz, Masterson, Masters Gallery Foods, etc.

Who Do We Serve?

Mom and Pop Shops Global Organizations

To

Aerospace & Defense

Energy & Utilities

Technology Manufacturing

Consumer Goods

Healthcare

Manufacturing

Automotive

Food & Beverage

Retail

Electronics

Life Sciences

Government

Chemical & Petroleum

Transportation & Logistics

Shipping & Receiving

LowSimple/basic label printing processes

ModerateModerately complex

label printing processes

HighComplex

label printing processes Market

Segm

entation

Com

plex

Pro

cess

/Vol

ume

Maxim

ize R

ecu

rrin

g

Reven

ue

LABEL MATRIX Software Solutions

Who do you sell LABEL MATRIX to?- Entry level label design solution- Simple labeling needs: click and

print- No/limited need for database

integration- Static labeling environment

- Lowest cost

LABELVIEW Software Solutions

Who do you sell LABELVIEW to?- Mid-level complexity labeling

needs- Variable data input needs

- Database integration needs- Multiple production lines

CODESOFT Software Solutions

Who do you sell CODESOFT to?- Application integration

- RFID needs- Voice pick code needs

- End user needs may grow – print automation, labeling security

and traceability

Perpetual & Subscription Licensing

Softkey or

Hardware KeyFull product purchase

Must purchase SMA to receive upgrades free

New product releases typically every 12 to 18

months

Perpetual

End user buys software and renews it annually

Maintenance, support and upgrades included

in single part and pricing

Software will alert the end user of required renewal

at 90 and 45 days and then for the final 10 days

Software will NOT run if end user lets it expire

Subscription

Benefits of Subscription

Lower Cost

Entry Point

• Less expensive alternative for companies who prefer an annual expense as opposed to a capital cost

Support Included

• Ensures that product is supported if technical support is needed

• Upgrades are not mandated, legacy software is still supported

Upgrades/

Current Technology

• Renewing each year means you can always be on the most current version

• Avoid having to transition legacy label files to new versions

Additional Benefits

• SMA and all associated benefits are included with the annual license

• Unlimited training sessions

Sales Tips When should you sell Subscription?

The customer thinks the full

purchase is too expensive

If a company is setting up a temporary location or

working on a short-term project

When a customer needs to forecast their expenses, subscription is a straightforward

option

ALWAYSWhy not?

Strong and clear product strategy with

flexible licensing options

VAR based company that sees value in our partner

channel

Largest install base in the

AIDC market (worldwide)

Unrivaled Technical

Support keeps your

customers happy and printing

TEKLYNX solution

scaleability

Why TEKLYNX?

Recap• TEKLYNX Subscription is great way to increase

your business via re-occurring revenue. • Strategic Partnership Program – Moving into

the fast lane with TEKLYNX’ Channel leadership Initiative.

• Reseller Tools – Become more knowledgeable on the products you sell, and let us help!

Question & Answer

Casey ScianoPartner Relationship

[email protected]

Greg HlavenkaPartner Development

[email protected]

Tania KontnyPartner Development

[email protected]

Technical Support(414) 837-4777

Doug NiemeyerSales Director

[email protected]

Customer Service(888) 629-4444 (option 4)

[email protected]