TEFI Overview and history

Activating Change in Tourism Education

Pauline J. SheldonUniversity of Hawai’i, USA

and

Daniel FesenmaierTemple University, USA

Assessment of Tourism Education Programs

Almost half a century of tourism/hospitality programsProgram proliferation particularly in developing countriesConsolidation in US, UK and other countriesDispersed in different parts of campuses/heterogeneous faculty

Increasing focus on skills development/ industry-driven curricula

Increasing dissection of the subject

Business of tourism overshadowing the non-business/social science aspectsDevelopment of metrics – are they the right ones?

Questions● Is tourism education addressing the needs of the future?

● Shouldn’t educational institutions be leading the societal and tourism industry shifts?

● What does it take to lead and to create responsible leaders for the future?

● Intellectual leadership

● Leadership for stewardship

● Leadership for excellence

Tourism Education Futures Initiative (TEFI)www.tourismeducationfutures.org

Goal: To re-vision tourism education

10-20 year horizon

to create responsible leaders/stewards for the future

TEFI seeks to be the leading, forward-looking network that inspires, informs and supports tourism educators and students to passionately and courageously transform the world for the better.

Some of the TEFI Family TEFI video

TEFI Process www.tourismeducationfutures.org

● Five Annual Summits 2007-2011 (Vienna, Hawaii, Switzerland, Spain, Philadelphia)

● Lectures by leading scholars and industry

● Breakout group discussions

● Agreements and vision setting

● Work Groups

● Develop ideas/projects between conferences

● Set foundation for following summit

● Enable connections/networking with groups and programs

● Over 130 international academics and some industry involved

The First TEFI

● April 2007, Modul University, Vienna, Austria

● 45 academics and industry – think tank mode

Readings Pre-meetingsurvey

Summit:Megatrends

Futurist5 Scenarios

Values – basedframework

Towards a Values-Based Framework for Tourism Education● John Tribe, UK - scoping the vision

● Scott Meis, Canada - human resource issues in future decades for the industry

● Gianna Moscardo, Australia – changing student profiles and learning styles. How to attract the brightest and best to tourism studies

TEFI 2 - Hawaii 2008

OUTCOME: Creation of Value Sets to drive tourism curricula

●TEFI’s Four Areas of Contribution

● Facilitation of innovative, values-based learning experiences for students at all levels.

● Advocacy for tourism as a field of study and employment

● Re-shaping Tourism Scholarship: relevancy, meaning and metrics

● A forum for creative, innovative debate about the impact of future socio-economic trends on tourism education

Values

● Current Crisis of Values

● “Deeply held beliefs that drive activities”● Personal, social, public, cultural

● Silent, implicit, unexamined

● Bridge between past - present – future

● Some universal; some culture-specific

● Difficult to shift – maybe as educators we can

TEFI ValuesStewardship

sustainability, responsibility,• service to the community

Mutualitydiversity, inclusion,

equity, humility, collaboration

Knowledgecritical thinking, innovation,

creativity, networking

Ethicshonesty, transparency,

authenticity

Professionalismleadership, practicality,

services, relevance, timeliness,reflexivity, teamwork,

pro-activity

ETHICS● “Right” vs. “Wrong”● Judging and guiding actions● Universal Ethical Values

● Benevolence, freedom, transparency, honesty, justice, authenticity etc.

KNOWLEDGE● Complex cognitive processes of perception, reasoning, learning,

communication, association, application

● Tacit and Explicit

● Knowledge Creation addresses

● Creativity & innovation

● Critical Thinking

● Networking

STEWARDSHIP● “Choosing service over self-interest”

● Responsibility

● Sustainability

● Service to Others

● All Stakeholders have responsibility for environment

● Need understanding of stakeholder motives and exercising of power/influence

● Need to engage with the non-tourism world

MUTUALITY

● “…grounded in human relationships mutuality requires attitudinal developments involving acceptance, self-awareness, open-mindedness and empowerment..”

● Mutuality as an evolving process starting with self-awareness (Inglehart 1997)

● Influences behaviors and attitudes

● Respect of self and other

● Diversity, inclusion, humility, equity, collaboration

PROFESSIONALISM

● “The ability to align personal and organizational conduct with ethical and professional standards that include a responsibility to customer and community and a commitment to lifelong learning”.

● Leadership and pro-activity

● Practicality and timeliness

● Partnership development & teamwork

● Relevance and reflexivity

Towards a Values-Based Framework for Tourism Curricula

● Challenges of universities in a time of change Thomas Bieger,

● Outcomes-based education in the Context of TEFI Simon Wong, Hong Kong

Linking values into curriculum design Betsy Barber, USA

TEFI 3 - LUGANO SUMMIT 2009

White Paper (with curriculum guidelines): “Tourism Education Futures - 2010-2030 Building the Capacity to Lead”

TEFI 4 – San Sebastian Summit 2010

TEFI 4: “Tools for Change and New Uncertainties” Spain, Launching of Global Online Courses

5 instructors in 5 countries

TEFI Certificate

Values Inventory Assessment Tool

Survey – Gianna Moscardo

Student Oath/Faculty Code

Modul University – Karl Woeber

2011 Special Issue JTTT reporting on the various TEFI initiatives

TEFI 5 – Philadelphia 2011 Congress

TEFI 5: TEFI World Congress: “Activating Change in Tourism Education” Philadelphia, USA March 2011

● Values and Ethics in Education: David Fennell● The Failure of Higher Education: Joe O’Leary●

● Community engagement models● Industry engagement models● Faculty environments

● Another Special Issue of Journal of Teaching in Travel and Tourism, 2012

TEFI 6 in June Milan, Italy:

Transformational Leadership in Tourism Education”Regional Workshops:

India and South America in 2012 and more in the future

Explore cross-cultural differences in values and educational systems

Create TEFI Chapters

Build Status and Stature of Tourism Studies

Promote a New Culture for Faculty

Continue as a forum and network for educators wanting to influence the the future of responsible tourism education

● TEFI 7: April 13-16, 2013Oxford Brookes University

● “Tourism Education for Global Citizenship: Educating for Lives of Consequence”

● Keynote Speakers: ● Alain Dupreyas: Head Tourism Committee OECD● Anna Pollock: Visionary, CEO, Conscious Travel, UK● Dr. Nigel Morgan: Cardiff University

● 25 paper presentations and thought bubbles by authors from around the world.

Looking forward to your questions and joining you in

creating new leadership

(www.tourismeducationfutures.org)

[email protected]

“Be the change you want to see in the world” Ghandi