Teeth Whitening at Home or at the Denst’s Office? Based on results from “To whiten or not to whiten” survey, completed by 220 respondents in the period 25/06 - 11/07/2019. dentavox.dentacoin.com Opinions about Overall Safety Is it safe or risky? Tendency to Substute Do you agree that... • At-Home Teeth Whitening Perceived Risks and Consequences Perspecves on Harmful Effects Do you agree that teeth whitening ... ? 1 in 3 paents considers teeth whitening at home risky. Professional Teeth Whitening At-Home Teeth Whitening VS ? • Professional Teeth Whitening • At-Home Teeth Whitening Professional Teeth Whitening • ... weakens tooth enamel ? 29.5% 51.4% 25.2% 20.2% 29.5% 30% 10% 1% <1% 3% Nearly half of respondents believe at-home whitening weakens tooth enamel. (Strongly) Disagree - Neither - (Strongly) Agree - Neither - (Strongly) Disagree 22% 33% 38% 3% 3% 4% 23% 33% 37% 5% 11% 42% 34% 12% 11% 13% 33% 39% 52% disagree that professional teeth whitening destroys the teeth. • At-Home Teeth Whitening (Strongly) Disagree - Neither - (Strongly) Agree - Neither - (Strongly) Disagree Professional Teeth Whitening • ... destroys the teeth ? Gum irritaon is perceived as a possible outcome of at-home whitening by 42%. • At-Home Teeth Whitening (Strongly) Disagree - Neither - (Strongly) Agree - Neither - (Strongly) Disagree Professional Teeth Whitening • • At-Home Teeth Whitening Professional Teeth Whitening • ... irritates the gums ? 8% 25% 39% 22% 4% 6% 12% 30% 34% 23% At-home whitening is more associated with tooth sensivity than professional. Cavies are the least expected negave consequence of teeth whitening. • At-Home Teeth Whitening (Strongly) Disagree - Neither - (Strongly) Agree - Neither - (Strongly) Disagree Professional Teeth Whitening • ... increases tooth sensivity ? 16% 8% 16% 31% 36% 1 15% 38% 37% • At-Home Teeth Whitening (Strongly) Disagree - Neither - (Strongly) Agree - Neither - (Strongly) Disagree Professional Teeth Whitening • .... leads to cavies ? 5% 9% 32% 40% 19% 4% 1 11% 42% 34% 12% 6% 26% 36% 26% 6% 1 4% Very risky Risky Neither safe, nor risky Safe Very safe • At-Home Teeth Whitening Can Be Substuted with Professional Whitening • Professional Teeth Whitening Can Be Substuted with At-Home Whitening ? 28% 7% 32% Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree 44.5% of people are ready to substute at-home teeth whitening for professional. 26% 7% 18% 4% 33.5% 33.5% 11%