Teer Whole Wheat Atta Marketing Ideas

• One of the largest Bangladeshi conglomerates.

• It began on 6 February 1972 as a mustard oil company

venture under the name city oil mills.

• For 37 years, city group has been providing the people

of Bangladesh with quality food products.

• Fulfillment of all its business commitments,

uncompromising attitude in quality maintenance and

intimate relationship with its customers, employees

• 21 sister concerns by the end of the year 2006.

• First whole wheat Atta of Bangladesh

• full-flavored flour containing vitamins, minerals

and protein.

• Whole wheat flour is better in Fiber Content and

Vitamin Content having less Effect on Blood Sugar

than white flour.

0%

10%

20%

30%

40%

50%

60%

0.5 kg (2%) 1 kg (6%) 2 kg (28%) More than 2 kg (57%) Others (7%)

Quantity purchased

44%

22%

18%

3% 4%

7% 2%

Teer Fresh ACI Pushti Ifad Loose Others

35%

11%

7%

46%

0% 1%

Factors influencing choice of brands

Availability

Word of mouth

Promotion

Quality

Packaging

Other

• Housewives

• Mothers who want healthy food for

children and husband

• Middle income families

• Consumers of other Teer Product

TelevisionCommerc ials

BillboardsIn Major areas

NewspaperLayouts

Social Media Act iv i ty

Involvement With

cricketPitha Utshab Health Camp Social awareness

activity

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