Talking with Teens How to talk to Teens in Social Media Figaro Social Media Conference April 2012 The Social Media Management Agency
Talking with Teens
How to talk to Teens in Social Media Figaro Social Media Conference April 2012
The Social Media Management Agency
Create a voice
Human
Friendly
Authentic
Genuine
Clever
Creative
Non-corporate
Sustainable
Be real
Don’t lie.
Don’t make a
promise you can’t
keep.
Don’t pretend to be
someone you’re not.
Apologise if you’ve
messed up.
Talk to them
Don’t broadcast:
engage
Create conversations –
or jump into them
Ask for advice, input
Not all about your
brand
Dealing with the mob
Teens are touchy
Liable to ‘mob up’
Huge peer influence
Give responsibility
and trust & they may
respond
Don’t get in the
middle of opposing
factions
Do your research
What’s cool? Memes,
leets, fashion, music,
icons – but be careful
of the subtle nuances
Teens react instantly
Teens are sceptics
Be “hater-proof”